Transcript ToolKit - Hasbro Children`s Hospital

2015 Dunkin’ Donuts
4-Safety Scholarship
A guide to submitting a creative and
effective injury prevention message
targeting teens
Sponsored by:
A 4-Safety Initiative
Bringing Safety to Families and Neighborhoods
For more information: www.4-safety.org
Steps to Planning and Designing
Your Message
 Content: Develop a core message
 Mood: Consider the emotions you want to appeal
to in order to convey your message
 Form of communication: Select an appropriate
form of communication for your message
How can I create an effective Distracted
Driving message that teens will actually
pay attention to?
Things to consider:
What do teens care about?
What kind of message will make them reconsider
their safety behaviors in regards to Distracted
Driving?
What kind of message will make them change
the way they do things when driving?
Take Caution!
 All data MUST be properly referenced
 Make sure any information you provide is credible - do
your research!
 Avoid any kind of “preachy” tone
 When using strong emotions to convey a message, make
sure your content is not too extreme
 Target audience can have a defensive response or become
emotionally burnt out and will not receive the intended
message
Examples of Successful Injury Prevention
Campaigns
• http://www.youtube.com/user/OregonSafetyHealth
• http://www.youngworkers.org/safe_month/2012%20Posters.html
• “Teens Drive Smart”
– http://www.teensdrivesmart.com/video-contest/videos
• “Above the Influence”
– Drug and Alcohol Prevention
– www.abovetheinfluence.com
• “Stop the texts, Stop the Wrecks”
– Produce by the Ad Council
– www.adcouncil.org
Other Injury Prevention
Center Contest Winners
Winning examples from other contests are a
good indication of the quality and
effectiveness that the judges for the Dunkin’
Donuts 4-Safety Scholarship will want to see
in submissions.
First place video example
Winning Poster Example
Second Place Video Example
Winning Poster Example
What will the judges be looking
for?
Check out the scoring rubrics…..
Audio Judging Rubric
Poster Judging Rubric
Video Judging Rubric
• For more information please visit:
• www.4-safety.org
• Or email us at
• [email protected]