Transcript See Presentation - Global X

Platform Value Now: Value capturing in the fast
emerging platform ecosystems
CASE ANALYSIS
... To the restaurant
that has barbeque
ribbs on their
First we have shoes.
menu..
Soon shoes will find the
... And we use them
way for you.
National preventive
for walking
health systemInsurance companies
Insurance companies
are analyzing the data
Safety & security
and calculating the
.Then we add here a
Platform Ecosystem right discount per step
sensor that is
Mother
taken
calculating our steps..
of
Restaurants
.... And then we are
Shoemakers Personal trainers And our personal
measuring the
treiner will follow our
Electronics
Fellow
distance...
performance and send
manufacturers
walkers
us some
.... And speed
encouragement...
We will chek in the
And your peer group
evening from our
is comparing the
computer that how
impact of the step
much did we use
amount and speed
calories...
B2B Case Example-1: Supply Chain Financing (SCF) Platform
Big Buyers
1) Integrating several parties
2) Clear win-win-win business case
3) Levering specific digital
capabilities
Better working capital efficiency
through better payment terms
Approved
Purchase
Invoice
Wholesale
Financing
Institutions
Digital SCF Platform
Basware, OpusCapita
Global growth opportunities
enabled by eInvoice infrastrructure
related capabilities
Access to
low risk
markets
Suppliers & Subcontractors
Access to lower rate financing
Four layers of PVN
Horizon scanning:
Up-to-date awareness of emerging platforms
Case layer: Empirical studies, solution experiments
Methodological layer:
Development of methods for experiments and data
analysis
Theoretical layer:
Scientific reflection and reporting
Six-year project which
includes short 2-4 month
solution experiments with
industry, public sector and
stakeholders; empirical
studies; development and
application of systems
methods and tools;
scientific reflection and
reporting.
Resources: 6.8 M euros and
515 researcher months.
Parties: Aalto University,
IIASA, Imperial College,
University of Jyvaskylä, VTT,
Stevens Institute of
Technology, Wilson Center.
Work Packages
Horizon
scanning
WP 1
Case
Experiment
s
WP 2
Platform
ecosystem
modeling
WP 3
Ecosystem
risk
managemen
t WP 5
Coordinatio
n and
Communica
tions WP 9
Platform
strategies
and
business
models
WP 4
Innovation
process in
platform
ecosystems
WP 6
Platform
ecosystems
impact on
GDP
WP 7
Institutional
prerequisite
s for
platform
economy
WP 8
VTT
Raija
Koivisto
Victor
Vurpillat
Aalto SCI
Juhani
Stromberg
IIASA
Leena
Ilmola
Aalto SCI
Ahti Salo
IIASA
Brenda Fox
Aalto BIZ
Taija
Turunen
Ville
Eloranta
Wilson
Center
David
Rejeski
JyU
Pekka
Neittaanmä
ki
Imperial
College
Erkko Autio
VTT
Mikko Dufva
Heidi
Auvinen
IIASA
Leena
Ilmola
Brenda Fox
Stevens
Institute
Jose
RamirezMarquez
Aalto SCI
Eeva
Vilkkumaa
Consortium
Project
Members
JyU
Chihiro
Watanabe
Imperial
College
Erkko Autio
NUS/JyU
Chihiro
Watanabe
Wilson Ctr.
D. Rejeski,
IIASA
Leena
Ilmola
Analytic tools, experiments, decision
modeling (Ahti Salo)
Policy, business, institutional innovation
(Chihiro Watanabe)
Budget Coordination: Aalto SCI, Riikka Raitio
Case type: Concept builidng
phase
Challenge: Sense of urgency, but no idea what the potential
concept may be?
Proposition testing case: Smart Steel ecosystem
• Four perspective study
– Imperial College: four mechanisms for ecosystem value co-creation: (1)
increased volume of beneficial user-producer interactions opened up by enhanced ecosystem
momentum; (2) increased quality of beneficial user-producer interactions opened up by knowledge
spill-overs and stakeholder learning; (3) increased value-in-use through direct externality; and (4)
increased value-in-use through indirect externality.
– Aalto Bz: Rules and norms setting?
– IIASA: Ecosystem as a social system formation
– IIASA&Aalto Biz: RPM+ testing
Research process and tools
Multioptimization
Data base
Drivers
collection
by webtool
Drivers
collection
by webtool
Drivers
collection
by webtool
Company
motivation
Workshop/survey
Key drivers and
uncertainties
webassessement
Distant
thinking
triggers
WS
Drivers
collection
by webtool
Customized
alternative
business models
WS
Distant
thinking
triggers
WS
Success
strategies
WS/web-tool
Morphological
scenarios
Drivers of the
PCES
Group analysis
WS
Business Case
Business model
analysis
WS
PCES scenarios
WS
RPM+
Alternative
Visions
WS
Operator
company