Osum MediSpa
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Transcript Osum MediSpa
Multiple Specialty
Skin | Hair | Dental
Chain of Clinics
“ONE STOP SOLUTION”
CONTENTS
• INTRODUCTION
• OVERVIEW
• FACTORS DRIVING GROWTH
• BENEFITS OF MULTIPLE SPECIALITY
• GROWTH DRIVERS
• MANAGEMENT TEAM
• MARKETING STRATEGY
• GROWTH STRATEGY
• UNIQUE SELLING POINT
• SERVICES PROVIDED UNDER ONE ROOF
• HAIR TREATMENT
• SKIN TREATMENT
• INTERIOR OF MULTIPLE SPECIALITY
• BUSINESS PLAN
In India, 98% of the dental care
services segment is still ‘dentist –
entrepreneur–driven
Almost all clinics do not provide all
the services under one roof.
There is a good opportunity for
Multiple Specialty Dental Care
Chain of Clinics, since there is a
huge demand for organized
dental centers.
Multiple Specialty Dental Care
Centre's are becoming more
common as we move forward into
the 21st century.
INTRODUCTION
Indian Population of over 1.2 billion.
OVERVIEW
India produces more than 18,000
dentists annually from 283 dental
colleges.
The ratio to above population and
dentists is as 1:9000, in metros /
urban / Semi urban & 1:2,00,000
dentists in rural areas.
More than 90% of adults in the agegroup of 30 years are suffering from
dental issues.
The Indian Healthcare market is one
of the largest services sector
contributing 2% to the country’s
GDP.11
By 2014 the Indian dental
equipments industry is expected to
reach US$ 116.43 million growing 6
% annually, the dental care services
market US$ 1.16 billion and oral
care market US$ 1.8 billion.
Growing awareness and patient
empowerment have created huge
demand for better healthcare
facilities at affordable prices.
Increasing better jobs and a
higher purchasing power.
According to a United Nations’
annual economic report 2012: the
Indian economy is expected to
grow between
7.7 % and 7.9 % this year.
The dental market is expected to
grow by 20 %.
FACTORS
DRIVING GROWTH
BENEFITS OF
MULTIPLE
SPECALITY
• Easy identification of Centre.
• Quality Services.
• Uniform prices of services at
all branch centres.
• Benefits of specialization in a
particular line of services.
• A standardized process for
each treatment.
•
Changing mindset of
people to approach
organized providers.
• Enormous need gap.
•
100% FDI being allowed in
healthcare sector.
• Reduction in customs duty
on all dental equipments
from
7.5% to 5%.
• Dental Insurance in India.
GROWTH
DRIVERS
MANAGEMENT
TEAM
• Mr. Rajesh Shukla
• Dr. Anupama Shukla
• Dr. Shipra Kabra
• Dr. Rajesh Jain
• Miss Anju Jain
• Mr. Clyde Daniels
MARKETING
STRATEGY
•
Corporate Tie Ups for
Empanelment.
• TCS, HDFC, M&M etc
•
NGO Tie Ups.
• Hospital Tie Ups (On referral
basis).
•
Tie ups with Clubs like Lions
Club, Rotary Club of Mumbai
etc. to carry out activities of
Brand Awareness.
•
School Tie Ups.
• Routine Dental Check ups
Growth Strategy
Vision
Objective
Both increases the revenue
from the clinics, no. of patients
and to expand the number of
clinics.
“Be a model health system by
providing extraordinary care
and superior service at an
affordable cost.”
To achieve operational breakeven in six months and deliver a
return on investment in about
two years.
UNIQUE SELLING
POINT
• Quality Service for all types
of treatment at Affordable
Cost.
• Cloud based Telephony,
MIS, Patient Management
Systems etc.
• Video calling for consulting.
• Free Wi-Fi at all Clinics.
• Supply Chain Management.
SERVICES UNDER
ONE ROOF
• Free Dental Checkups & X ray.
• Teeth Cleaning / Scaling.
• Tooth Extracting.
• Root Canal Treatment.
• Crowns & Bridges.
• Implants
• Braces
• Solutions for Missing teeth.
• Solutions for Misaligned teeth
• Solutions for Smile
improvement.
TOOTH JEWELLERY
TOOTH FILLING
TOOTH WHITENING
ROOT CANAL
HAIR TREATMENT
• Hair Fall Treatment.
• Hair Root Therapy.
• Natural Hair Rejuvenation.
• Hair Reduction.
SKIN
TREATMENT
• Deep Pigmentation.
• Tattoo Removal.
• Scar Removal.
• Stretch-mark Removal.
• Skin Rejuvenation.
•Dark Circle Reduction.
INTERIOR OF MULTIPLE SPECIALTY
Treatment Area
Reception & Waiting
Area
BUSINESS
PLANS
• Phase I:
To open 4 clinics in first 6
months.
• Phase II:
To add 6 more clinics in next
6 months.
• Phase III:
To reach target of 20
clinics in 2 to 2½ years.
THANK YOU
For taking time and
browsing through our
presentation.