Transcript REPUTATION MANAGEMENT FOR TARGET AUDIENCES

REPUTATION MANAGEMENT FOR
TARGET AUDIENCES
Some Recent Attacks on the
Census Bureau
Prepared by Kenneth C. Meyer
United States Census Bureau
RECENT INCIDENTS
 DATA MINING
 SPECIAL TABULATIONS & EXTRACTS
SPECIAL TABULATIONS & EXTRACTS
ARAB-AMERICAN DATA REQUEST
COMMUNICATIONS
COUNTERMEASURES
 Notified key staff and stakeholders
 Formed communications strategy
 Developed messages & conducted media
training
 Drafted RTQ for interim policy
 Pitched interim policy & arranged
interview opportunities
 Issued News Release announcing policy
COMMUNICATIONS
COUNTERMEASURES
(cont’d)
Participated in preparations for:
--- Informational teleconference with key
stakeholders
--- Joint Census Advisory Committee meeting
 Arranged spokesperson for talk radio show
 Issued News Release announcing CPO
 Arranged Ed Boards for Director
SUMMARY
 IDENTIFY ATTACKS
– Monitor the media closely
– Be alert to sensitivities of stakeholders
 MANAGE REPUTATION
– Reactive measures
– Proactive measures
CONCLUSION
 A good reputation is critical to public
confidence
 The greatest challenge for national
statistical agencies is the loss of
respondent cooperation