Transcript Teacher - NielsBrockProgram

Sales & Marketing
in Australia
Session 1A
Kay Geronikos
(Business & Finance Faculty)
Business Studies Teacher
WELCOME
Teacher:
Kay Geronikos
[email protected]
Head Teacher: Candice Mesecke
[email protected]
EXPECTATIONS
Respect
- for me
- for classmates
- for yourself
Attendance
- on time every class
- enter class without disruption
Interaction
- in class activities & discussions
- group work
Electronic Devices - should be used responsibly and for notes,
research & allocated tasks
3
SCHEDULE
Time
9:00am – 10:00am
10:00am – 11:00am
11:00am – 11.30am
11:30am – 12:00pm
12:00pm – 1:00pm
Activity
Introduction
Marketing in Australia
BREAK
Marketing Mix
Distribution
MY BACKGROUND
• Graduated with a Degree in Business – Major in
Marketing
• Graduate Diploma in Vocational & Workplace
Training
• First Job – Telstra Corporation
–
–
–
–
–
Call Centre
Junior Account Manager
Marketing: Big Pond Internet Services
Corporate Account Executive
Account Director
MY BACKGROUND
• Small Business Owner
– Retail Sector
– Online Business
• TAFE NSW
– Teacher (Marketing and Business)
– Commercial Trainer
– International Partner Program
INTRODUCING YOURSELF
• Name
• Name two of your favourite products
• Initial impressions of Australia?
• Any surprises so far?
CURRICULUM – Sales and Marketing (2x & 2z)
TOPIC 1 : Distribution (PLACE)
TOPIC 2 : Promotion
TOPIC 3 : Public Relations
CURRICULUM – Sales and Marketing (2y)
TOPIC 1 : Pricing
TOPIC 2 : Distribution (PLACE)
TOPIC 3 : Retailing & Wholesaling
TEXTBOOKS
• Marketing: An Introduction, 10th ed., Gary
Armstrong and Philip Kotler, Pearson Prentice
Hall.
• Marketing: A Practical Approach, 6ed., Peter
Rix, McGraw Hill.
ASSESSMENT
• You will be provided with 3 progressive
assessments
• These will be covered in the last hour of class
every week starting Week 2
• They will be due the following week
• Feedback on progressive assessments
QUIZ ON AUSTRALIA
• What is the population of Australia?
• How many states does Australia have – can
you name them?
• What is the name of Australia’s major airline?
• How many Australian products/brands can
you name?
• What do Australian’s like to eat?
AUSTRALIAN MARKETPLACE
• Top 5 Industries in Australia
1. Finance Sector
2. Healthcare Industry
3. Industrials & Materials Industry
4. Metals & Mining
5. Energy & Utilities
http://www.businessspectator.com.au/asxtop20
AUSTRALIAN MARKETPLACE
• Most respected companies in 2012
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Apple Australia
Wesfarmers (Retailers)
Virgin
Qantas
CBA
Google
GE Australia
Cochlear
Telstra
BHP
AUSTRALIAN MARKETPLACE
• Strong Small Business Sector
– ABS reports that there are 1.3 mil. small
businesses in Australia, twice as many as 20 years
ago.
– Over one million small businesses are micro
businesses with less than 5 employees.
• Services
• Retailing
• Manufacturing/Wholesalers
GEOGRAPHIC OVERVIEW
– Australia comprises a land area of almost 7.7
million square kilometres (sq km).
– The land area of Australia is almost as great as
that of the United States of America (excluding
Alaska), about 50% greater than Europe (excluding
the former USSR) and 32 times greater than the
United Kingdom.
AUSTRALIA IN BRIEF
– Australia is an independent Western democracy
with a population of almost 23 million. It is one of
the world’s most urbanised countries, with about
70 per cent of the population living in the 10
largest cities. Most of the population is
concentrated along the eastern seaboard and the
south-eastern corner of the continent.
– http://www.about-australia.com/facts/australiademographics/
AUSTRALIA IN BRIEF
– Australia’s lifestyle reflects its mainly Western origins,
but Australia is also a multicultural society which has
been enriched by over six million settlers from almost
200 nations.
– Four out of ten Australians are migrants or the firstgeneration children of migrants, half of them from
non-English speaking backgrounds.
– Aboriginal and Torres Strait Islander people totalled
410 003 at the last census, nearly 2.2 per cent of the
population. Two thirds of the indigenous people live in
towns and cities.
AUSTRALIA IN BRIEF
– Tourism is one of Australia’s largest and fastestgrowing industries.
– One of the earliest exports was wool, from which
the expression ‘Australia riding on the sheep’s
back’ was born. Today, a more diverse export
industry has grown incorporating manufacturing
products, services such as education and tourism,
and high quality food and wine
AUSTRALIA IN BRIEF
Australia’s five top export destinations are:
•China 26.4%
•Japan 19.1%
•Republic of Korea 9.2%
•India 6.4%
•Taiwan 3.7%
AUSTRALIAN ECONOMY
• Australia has a developed modern market economy
and has had one of the most outstanding economies of
the world in recent years with high-growth, lowinflation and low interest rates.
• There is an efficient government sector, a flexible
labour market and a very competitive business sector.
• The Australian economy is dominated by its service
sector, representing 68% of Australian GDP. The
agricultural and mining sectors account for 57% of the
nation’s exports.
AUSTRALIAN ECONOMY
• According to the Reserve Bank of Australia,
Australian per capita GDP growth is higher
than that of New Zealand, US, Canada and The
Netherlands. The past performance of the
Australian economy has been heavily
influenced by US, Japanese and Chinese
economic growth.
STUDYING & WORKING IN MARKETING
• Universities
• Vocational Options
• Marketing Jobs
PROFESSIONAL MARKETING ASSOC
• The Australian Marketing Institute is the
professional association for marketers.
• The Australian Data and Marketing
Association is the association specifically for
the Direct Marketing and Advertising Industry
CONCLUSION
• Australia’s unique location, geography and
demographics make it an ideal place for
organisations to develop and market their
products and services
• During your stay you will have the opportunity
to research and explore sales & marketing
theory & concepts within the Australian
context.