Transcript Australia`s International Business Events Sector

Australia’s International
Business Events Sector
The Economic and Strategic Value Proposition
Conference on the Value of Meetings, JMIC 2015
The Value of Business Events to Australia
Over 37 million people attended more than 412,000 business
events across Australia in 2013 – 2014.
These business events directly generated
$28 billion
IN DIRECT EXPENDITURE
$13.5 billion
IN DIRECT VALUE ADDED
179,357
DIRECT JOBS
$23.1 billion
TOTAL ECONOMIC CONTRIBUTION (GDP)
The Hon Julie Bishop MP
Minister for Foreign Affairs
Department of Foreign Affairs and Trade
Australia’s economic diplomacy agenda is based on four key pillars:
1. promoting trade
2. encouraging growth
3. attracting investment
4. supporting Australian business.
www.dfat.gov.au
The Hon Andrew Robb AO MP
Minister for Trade and Investment
Department of Foreign Affairs and Trade
Trade priority areas 2014-15:
• Food and Agribusiness
• Advanced Manufacturing
• Infrastructure
• Resources and Energy
• Health
• Services
www.austrade.gov.au
Inward investment priority sectors:
• Agribusiness and food
• Major infrastructure
• Tourism infrastructure
• Resources and energy
• Advanced manufacturing, services
and technology
The Hon Ian Macfarlane MP
Minister for Industry and Science
Department of Industry and Science
Industry Innovation and Competitiveness Agenda
Four overarching ambitions:
1. A lower cost, business friendly environment
2. A more skilled labour workforce
3. Better economic infrastructure
4. Industry policy that fosters innovation and entrepreneurship.
www.industry.gov.au
“Association of Australian Convention Bureaux
is the peak business events network driving
economic prosperity for Australia.”
15 city and regional
Convention Bureaux
responsible for:
Funding 2013/14
• Destination marketing
• 12% from Local Government
• Business development
• 10% private sector
Staff: 180 FTE
• 17% marketing and in-kind
Members: 1,600 members
• Less than 1% from Federal
Government (eg. EMDG)
• 60% from State/Territory
Government
Goals:
1. To ensure that the business events industry is understood
and recognised as a key sector of the visitor economy and
a major contributor to the broader economic prosperity of
Australia.
2. To ensure that positive policy and funding decisions are
made by governments and their agencies to support
economic growth through the business events sector.
3. To drive knowledge transfer and the professional
development of AACB member staff.
Australia’s International Business Events Sector:
The Economic & Strategic Value Proposition
 Direct Economic Value
 Policy Alignment
 Opportunities and Imperatives
Business Events:
Delivering Economic Prosperity for Australia
Economic Action Strategy
1. Continued Support for International Marketing
2. Promote Australia’s Comparative Advantage
3. Maximise Opportunities for the Nation
4. Realise Return on Investment
Attracting Business Events to Australia: Role of Government Agencies
Bidding for an Event
Marketing an Event
Leveraging an Event
• Support of Federal Ministers & Trade
Commissioners
• Promotion of Australia as an
International BE destination
• Business Matching programs
• On-shore assistance from Austrade
• Export Market Development Grants
• Maximise trade and investment,
business and skilled migration
opportunities
• Maximise delegate attendance and
regional dispersal
• Develop case studies on event legacies
AACB MARKET INTELLIGENCE PROJECT
The Forward Calendar
Measure
Results as at 1 October 2014
Business Events
718
Business Events with Exhibitions
222 (31%)
Event Days
1,124
National Delegates
239,711 (933, 632 delegate days)
International Delegates
131,158 (618, 503 delegate days)
Total Delegate Days
1, 552, 135
Forward Calendar by Industry
(From 1 October 2014)
Health / Pharmaceutical /
Medical Sciences / Social Work
188, 26%
204, 28%
Science / Technology / IT /
Telecommunications / Technical
Govt / Education / Training /
Safety / Security
32, 5%
98, 14%
50, 7%
72, 10%
74, 10%
Construction / Engineering / Real
Estate / Manufacturing /
Architecture / Design
Arts / Entertainment / Sport /
Lifestyle / Culture
Finance / Banking / Investment /
Insurance
Remaining/ Other
AACB MARKET INTELLIGENCE PROJECT
The Pipeline
Measure
Results as at 1 October 2014
Business Events
431
Business Events with Exhibitions
136 (32%)
Event Days
931
National Delegates
137, 272 (585, 888 delegate days)
International Delegates
71, 062 (386, 666 delegate days)
Total Delegate Days
972, 554
“Broadly, we find that Australia’s innovation
system is a mid-range performer among
Organisation for Economic Co-operation and
Development (OECD) countries. The evidence
suggests that our innovation performance is
lagging, potentially leaving us less resilient to
future global shocks.”
“If the goal of traditional diplomacy is peace, then the goal of economic diplomacy is prosperity.”
- Julie Bishop, Address to the Sydney Institute, Sydney 2014.