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I N N O V A T I O N IS
AN ATTITUDE
AUSTRALIA BUSINESS FORUM
Torino, 27 giugno 2016
Key factors
 Economy
 Cost of labor
 Ecosystem
 Cost of living
 Environment
 Economy
• Strongly dependent on Asia
• China represent the most important import and export market
• Small domestic economy (23 million inhabitants)
• An economy based on:
o the extraction and commercialisation of raw materials (gas,
oil, coal, diamonds)
o agriculture and fosterage
o services (education)
• Companies are distributed over large centres (Sydney,
Melbourne, Brisbane, Perth, Adelaide, Canberra)
 Finance and Australian dollar
• Australian dollar fluctuates between 0.6 and 0.7 Euro
• cost of money: bank interest rate over 10% per annum
• payments between 15 and 30 days (both incoming and outgoing)
• high pressure
• taxes on the company: 30% profit
 Cost of labor
• Very low unemployment rate (5.7%)
• High minimum salary level (minimum for a junior engineer 60,000 dollars annual
income)
• To the gross pay you just add the pension fund (superannuation) of 9.5%, a
payroll tax of 5.5% (in NSW), workers compensation and PI/PL (Public
indemnity, Public Liability)
• For example: an employee who has a gross annual salary of 100K, has a
company cost of approximately 120k and a net income of 75k
 Ecosystem
• Stable Government
• Laws are clear and respected
• Perception of wellness and safety
• "global city" people from all continents
• Mostly Asian, very few Africans
• Leisure and sport are on the top priorities
• NEVER call a person for work in his spare time
• Recurrent training
• High horizontal mobility
• Cities with modern architecture and CBD offices in tall skyscrapers
• The feeling is to work in NY and live in Sardinia
 Cost of living
• House price and the cost of education is very high for foreigners
• The sports activities are cheap and owning a boat is a must
(1.1 boats per resident and 150 golf courses in Sydney)
• You can find any type of imported high quality goods
• In supermarkets (Coles and Woolworths) you can find any type of
food and affordable prices
 Environment
Extraordinarily beautiful natural environment. Strong feelings ... .. sometimes
dangerous ... ..
Doing business in Australia
• It is a mature economy
• There is everything and in certain case an oversupply
• Imports are subject to taxes that raise the product price (29% on wine)
• With few exceptions Australia is risk adverse (very different from US)
Advice
• Leverage the support of the institutional structures (Chamber of Commerce, ICE, Consulate, Embassy)
and by specialised companies established in Australia
• Create a unique, very focused offer
• Analyze the local demand and your competition
• Choose wisely the location (from Brisbane to Perth it’s a 6 hours flight and there is a 3 hours time
difference)
• Consider frequent and long periods on in Australia.
• Overcoming the mistrust from Australians (hire local staff with good network and reputation)
• Budget high setup costs (offices, administrative and legal services, contracts, management, staff,
advertising, ... ..)
• Think about a long-term return ( more than three years)
• Do not be discouraged by the "reactive slowness" and the "prolonged absences"
aizoOn experience
• aizoOn deals with Digital Innovation
• More than 500 engineers in Italy
• Global workforce of more than 600 people
• aizoOn it evaluated to settle in Australia, in order to get closer to Asia gradually
• aizoOn has 7 offices in Italy, 4 in the United States, one in UK, one in Australia
History
•
First exploration with a business mission of Confindustria guided by Paolo Zegna in 2012
•
Market evaluation and analysis of aizoOn offer in Australia: cybersecurity and project management
(2012).
•
Analysis of the location (visits and meetings in Brisbane, Perth, Canberra, Melbourne, Sydney) 2012
•
Set up of aizoon Australia PTY LTD and further exploration of the Australian market in 2013
•
Decision to acquire a local company in Sydney in 2013
•
M&A advisory company to support us in the identification and acquisition of a company (SME) 2013
•
Analysis of the different companies and selection of the company to acquire in 2013
•
Negotiation for acquisition of the Company in 2013
•
Acquisition of the Company Horizon Consulting PTY LTD in December 2013
•
Management and development of Horizon Consulting and aizoon Australia 2014-2015-2016. Developing
relationships with Government and large organisations.
Results
• The first positive economic results from 2016
• Interest by the SA Government (Adelaide) in the Heath sector for
Cybersecurity and Big Data
• Interest on our products from one of the major
• Investment of over $ 2 million
• In addition to a strong personal commitment
• Development budget for settlement in Australia: $ 2+ million
Conclusion
Australia is a wonderful place to have a great life experience (easy going) but you
must have a strong motivation, a long-term strategy, the capabilities to resist, and
patience (Keep Calm) ...... If you want to do business.
AUSTRALIA
Sydney NSW
Thank you and… See ya!
EUROPE
Torino ITA | Cuneo ITA | Milano ITA | Genova ITA
Bologna ITA | Roma ITA | Bari ITA | Sheffield UK
USA
Boston MA | New York NY | San Francisco CA
Troy MI | Cambridge MA | Lewiston ME
www.aizoongroup.com
[email protected]
aizoon Technology Consulting
@aizoongroup