Transcript Value of Welsh tourism

Holidays in Wales
The importance of tourism to the
Welsh economy
Facts from Visit Wales research
www.ngfl-cymru.org.uk
Visitor numbers

Over 8.85 million people visited Wales in
2007.

This was a downturn in numbers due to the
bad weather and strength of the £ compared
to other currencies.

Lots of people went abroad for sunshine trips.
Value of Welsh tourism

7.0% of the Welsh GDP (income of Wales)
comes from tourism

Tourism is worth £2.6 billion a year to Wales.

At least 100,000 jobs in Wales are related to
tourism
Foreign visitors

In 2007, almost 1 million foreign visitors came
to Wales.

On average, they spent £344 each in the
country.
Golf

In 2007, 86,400 visitors came to Wales to
play golf.

Between them, they spent £26.1 million to
boost the local economy.

That amounts to over £300 per visitor.
Walking and activities

Walkers spent approximately £11.9 million in
Wales on walking holidays.

£8 million was spent on fishing holidays and
fishing equipment in Wales in 2005.

£6.3 million was spent on adventure holidays
The seaside

In 2004, there were 4.4 million seaside
tourism trips.

The average seaside holiday was between 4
and 5 nights.

Visitors spent an average of £160 each. This
brought in an income of £700 million to
Wales.
However…

The best year for Welsh tourism was 2000.

Visitors are spending less money in Wales
than in 2000

There has been a decline of 8% in the
number of trips to Wales between 2006 and
2007.
Tasks
1.
Suggest ways of marketing Wales as a
tourist destination.
2.
Create a poster, a PowerPoint or a
brochure advertising Wales as a tourist
destination
www.ngfl-cymru.org.uk