Transcript ###Supporting Organisations in Travel and Tourism

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Supporting Organisations in
Travel and Tourism
BTEC Travel and Tourism
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Where Support Starts
• Support for travel and tourism
organisations begins at the very
top of the UK environment
• a Government department that
has responsibility for tourism in
this country
• known as the Department for
Culture, Media and Sport (DCMS)
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DCMS Strategy
• DCMS produced a report in July
2004 which set out how UK
tourism should develop in five key
areas:
• marketing and e-tourism
• the quality of tourism products
• people skills
• tourism data
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DCMS Strategy
• But also:
• tourism promotion in local
government, regional government,
central government, and the
European Union
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Tomorrow’s Tourism Today
• This report identifies the responsibilities
of public and private sector
organisations in achieving the five
objectives listed earlier
• The activity that accompanies this
lesson involves you researching into the
DCMS report in order to understand
better the organisations that provide
support to the tourism and travel sector
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Background to the Report
• Tourism is a major contributor to the UK
economy
• It has an annual turnover of £76 billion
• This equates to more than 4% of UK
GDP
• It employs 2.1 million people, over 7%
of the working population
• The UK is ranked the 7th biggest world
tourism market
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A Golden Scenario?
• The industry leaks £15 billion more than
is injected into the UK
• Leakages are caused by UK business
and individuals spending abroad
• Injections are caused by spending in
Britain by overseas customers and by
UK businesses and individuals spending
on UK-based travel and tourism
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Travel and Tourism Support
Organisations
• The main organisations providing
support in the travel and tourism
industry:
• the England Marketing Advisory
Board
• the Local Government Association
• London 2012
• the Mayor of London
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Travel and Tourism Support
Organisations
• People 1st
• Regional Development Agencies
• Regional Tourist Boards
• Tourism Alliance
• VisitBritain
• and tourism’s professional bodies
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Measuring Success
• How to measure the success of
Tomorrow’s Tourism Today?
• “If we are to keep pace with world
travel forecasts, we must be
aiming for an industry turnover of
£100 billion as a minimum by
2010.”
Tessa Jowell, Culture Secretary
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