Transcript Durban-KZN Convention Bureau

Durban-KZN Convention Bureau
James Seymour
Interim CEO
21 July 2010
Business Tourism
•
Tourism flow generated as a result of meetings,
incentive trips, conferences and exhibitions;
•
Globally generates in excess of 36mn trips and
R606bn
•
RSA: 404,000 international visitor trips and
R2.3bn
Critical Success Factors for Business
Tourism Destinations
•
Tourism flow generated as a result of meetings,
incentive trips, conferences and exhibitions;
•
Globally generates in excess of 36mn trips and
R606bn
•
RSA: 404,000 international visitor trips and
R2.3bn
Definition
“Convention Bureaus promote the business tourism potential of a
destination ... “their main purpose is to to increase the number of
events, conferences and meetings held in the destination; whether a
city, a region or a country” (ICCA, 2009)
Imex 2010
“Meeting
planners want
to do business
with CB’s”
Roles
•
Insight and Research Conference delegate tracking studies; Data Mining and Collating of ICCA,
IUA and Government Meeting data ;Submission of ICCA Data
•
Brand and Marketing Development of regional Business Tourism brand; Align with and execute
against “Business Unusual”;Align with SAT’s global marketing
•
Product Development Development of product/venue ideas; Alternative venues; Add-ons and
excursions
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Lead Generation Lead generation and distribution to membership base; Lead tracking Success
metrics; Economic impact modelling
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Bidding Process Run bid documents with associations; meeting planners and venue Site
inspections; Letters of support; Delegate boosting
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Accreditation & Development for SMEs Service charters and standards from partner
organisations (e.g., Cape Town); Development of accredited Business Tourism guides; Creating
market access for SMMEs
•
(SAT, 2008)
Examples of CB Budgets and ROI (2008)
•
Business Events Sydney – R54mn – 43bids successful;
69% successful strike rate; Value – R1.2bn
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Baltimore – R62mn: R2.5bn
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Orlando – R320mn: R23.5bn
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Las Vegas – R2bn : R51.5bn
Process that was followed to formulate agreement to
establish a Durban-KZN Convention Bureau
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Protracted period of almost a year of consultation and input to arrive at current
agreement
•
Initial research ... June 2009
•
Detailed business plan and budget developed in close collaboration with SAACI
KZN, DCCI, Albert Luthuli ICC Complex, TKZN Board, PTF, PTC, MEC DEDT.
Miller Matola CEO Albert Luthuli ICC Complex lead process on behalf of
Ethekwini
•
MEC approved business plan;
•
Founding agreement formulated and signed by founding parties;
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Process to establish entity mobilised on the 1st July
Short term priorities/ challenges
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Business Tourism planner or directory;
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Dedicated business tourism website;
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Immediate mining for smaller meetings which could be hosted by smaller venues
in KZN;
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Monthly sales calls to meeting decision makers and organisers in Gauteng and
the Western Cape;
•
Meeting with KZN meeting venues and business tourism service providers