Transcript No Slide Title

RUFFIN BECKWITH
Senior Vice President
World Golf Foundation
“80% of success is just
showing up.”
- Woody Allen -
Oilfield Prayer: Lord, let there
be one more boom. And don’t
let us screw it up.
- Sign in a Texas Diner -
WORKSHOPS
•
•
•
•
•
•
•
Link Up 2 Golf (2)
Junior Golf (2)
Retention and Frequency
Women in Golf
Emerging Fan Base
Alternative Facilities
Colleges
AMERICA’S “WELCOME
TO GOLF” PROGRAM
M.G. Orender
President, PGA of America
President, Hampton Golf
AMERICA’S “WELCOME
TO GOLF” PROGRAM
Nancy Oliver
National Program Director
Link Up 2 Golf
AMERICA’S “WELCOME
TO GOLF” PROGRAM
Anne Lyndrup
Director Player Development
National Golf Course Owner’s Assn.
AMERICA’S “WELCOME
TO GOLF” PROGRAM
Mike Hughes
Executive Director
National Golf Course Owner’s Assn.
COMMUNICATIONS
THE GOLF INDUSTRY
REPORT FOR 2001
INDUSTRY REPORT: Sources
• ESPN Sports Poll
• National Climatic Data Center
• National Golf Course Owners Association
• National Golf Foundation
• Nielsen Media Research
• PGA of America
• PGA TOUR
• U.S. Census
INDUSTRY REPORT: Rounds
• Information from 2,426 facilities of 15,720
(15.4%)
• One-time adjustment of 8%
• 2000 - 518,400,000
2001 - 518,100,000
INDUSTRY REPORT:
Participation
2000
2001
Participants
36M
37.1M
Golfers
25.4M
25.8M
Juniors
4.0M
4.4M
Alternative Users
1.7M
2M
Range Users
4.9M
4.9M
INDUSTRY REPORT: ESPN Poll
• 20% of people over 12 in U.S.
answer “yes” to the question:
“Do you play golf?”
• That equates to 45 million people. Our
study identified about 35 million.
INDUSTRY REPORT: Frequency
Year
Occasional
(1-7)
Core
(8-24)
Avid
(25+)
1997
10.6M
7.9M
5.6M
2000
10.9M
7.3M
6.2M
2001
14.2M
5.7M
5.9M
INDUSTRY REPORT: Interest
• Ratings of all competitive golf are down less than
10% since 1996, well below industry norm.
• PGA TOUR ratings are up 20% in same time
period; only other sport that increased was
NASCAR (+5.8%)
• Percentage of respondents claiming to be fans of
professional golf is up from 32% to 40% since
1995, far bigger increase than any other sport.
INDUSTRY REPORT: Course
Development
• Increase in new courses from high of 3.2%
in 2000 to 2.3% in 2001 to projected 1.8%
this year.
• Average rounds per course:
2000
33,737
2001
33,000
INDUSTRY REPORT: Course
Development
If new courses increase by 1.5% per year…
Total Courses
2020
Total
Rounds
Rounds/
Course
20,908
690 million
33,000
836 million
40,000
1 billion
47,800
JESSICA TURNWALD
USGA Foundation
Coordinator, Fellowship & Grants
GOLF 20/20 Junior Initiative
Objectives:
• Quantify the scope of junior golf
in this country
• Establish communication mechanisms that
will enable and engage kids, their parents,
and program administrators
• Impact more kids through golf
GOLF 20/20 Junior Initiative
Strategies:
JuniorLinks.com
• Develop and maintain a global junior golf website
hosting a searchable database of junior initiatives
and featuring content for kids, parents and program
administrators
Summits
• Empower local communities to assess junior golf
needs and serve as a catalyst for the exchange of
best practices.
GOLF 20/20 Junior Initiative
Summit Operations Manual
• Timelines, Tools and Templates for organizing a
Junior Golf Summit
2002 Junior Summits
•
•
•
•
•
•
New Jersey (Far Hills): May 10th
Florida (Orlando): May 18th
Southern California (Los Angeles): October 8th
Colorado (Denver): October 12th
Northern Virginia (Reson): November 5th
Indiana - MidWest (): December 3rd
GOLF 20/20 Junior Initiative
• Quantify the scope of junior golf
in this country
– Nearly 1,000 junior programs
– Participation from all 50 states
– Active solicitation and promotion from existing
junior initiatives
– “Register a Program” print ads ran in industry
publications
– Streamlined online registration process
GOLF 20/20 Junior Initiative
• Engaging and impacting more kids,
parents, and program directors
– More dynamic visuals on homepage
– More call to actions and opportunity for user
participation
– Tailoring content to audiences
– Animated Greeting Cards
– Trivia Challenge
GOLF 20/20 Junior Initiative
Animated Greetings
• Birthday Greeting
• Register a Program
Greeting
• General Greeting
GOLF 20/20 Junior Initiative
Promotions:
• Build program database through online
registration process
• Drive kids, parents and program directors to a
informative, fun and safe site on junior golf.
• Key Message: The Ultimate Junior Golf Website!
GOLF 20/20 Junior Initiative
Promotional Strategies:
• Word of Mouth!
• Print Ads/Flyers
• Links
• Industry Publications
• Trade Shows/Conferences
• 30-second PSA
THE FIRST TEE:
MORE THAN A GAME
Joe Louis Barrow, Jr.
Senior Vice President
Word Golf Foundation, Inc.
THE FIRST TEE
Honorary Chairman
Former President George Bush
Oversight Committee
James H. Armstrong
Ty M. Votaw
Jim L. Awtrey
Timothy W. Finchem
Judy Bell
Public Sector Partnerships
•
•
•
•
•
•
•
•
•
•
National Association of County Officials
National League of Cities
National Recreation & Park Association
US Bureau of Land Management
US Conference of Mayors
US Department of Housing & Urban
Development
US Drug Enforcement Administration
White House Office of Drug Policy
Local Housing Authorities
Local School Districts
Allied Partnerships
•
•
•
•
•
•
•
•
•
•
•
American Junior Golf Association
American Society of Golf Course Architects
Golf Course Builders Association of America
Golf Course Superintendents
Association of America
National Golf Course Owners
Association of America
National Golf Foundation
National Minority Golf Foundation
National Minority Junior Golf Scholarship Foundation
Nationwide Tour
PGA TOUR Tournaments Association
Tiger Woods Foundation
Industry Related Partnerships
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Ahead Headgear
Callaway Golf
Cayman Golf Company
Club Car Inc.
Coastal Netting and Steel Pole
Company
Delta Golf
Eagle One Golf Products
Electronic Arts
Greensmix
Kohler Company
Lesco, Inc.
PGA TOUR Design Services, Inc.
Pignato Group
Pro-Shopkeeper
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Pursell Technologies
Redden Nets
Simplot Turf and Horticulture
Spalding Worldwide
Standard Golf Company
SynchroFlo
TaylorMade-adidas
The St. Paul Companies
The Toro Company
THOR GUARD Inc.
Titleist Footjoy Worldwide
TourTurf
VGM
Wittek Golf Supply Company
(904) 940 - 4300
Youth Service Partnerships
• Police Athletic League
• Boys & Girls Clubs of America
• YMCA of the U.S.A.
• Goodwill Industries
• Numerous Local Youth Service Agencies
Phase II
January 2001 through
December 2005
Mission Statement
To impact the lives of young people
around the world by creating affordable
and accessible golf facilities primarily to
serve those who have not previously
had exposure to the game and its
positive values.
Phase II - (January 2001 – December 2005)
Goals
• 500,000 young people participate in
The First Tee
• 250 Dedicated The First Tee Learning
Facilities
– (Development of 5 international
Learning Facilities)
• 500 affiliate relationships
Youth Participation (2005)
As of 10/15/02
500
500
(Thousands)
400
300
320
200
160
180
100
90
0
30
60
2001
60
100
2002
Annual Goal
Cumulative Projected Total
140
180
90
2003
2004
2005
Actual Participants
Cumulative Actual Total
Facility Development (2005)
As of 10/15/02
250
250
200
210
150
165
100
120
80
85
40
44
115
50
40
41
40
30*
45
45
40
0
2000
2001
2002
Annual Goal
Cumulative Projected Total
2003
2004
2005
Actual Facilities Opened
Cumulative Facilities Open
*19 of the 30 facilities are projected through 12/31/02
Youth Participation Per Facility (2005)
As of 10/15/02
1200
1000
800
600
1100
400
200
706
488
0
2000
2001
N umber of Participants
2002
Affiliates (2005)
As of 10/15/02
500
500
400
300
350
200
225
213
100
125
50
106
75
107
100
125
150
2002
2003
2004
2005
0
2000
2001
Annual Goal
Actual Affiliations
Cumulative Projected Total
Cumulative Actual Total
98 OPEN FACILITIES
ME
Montreal
WA
VT
MN (8)
ND
MT
WI
OR
MI
SD
ID
WY
NE
NV
IN
UT
CA
OH
KS
DE
VA
KY
MO
NC
TN
AZ
SC
OK
NM
AR
GA
MS
TX
AL
LA
FL
Mountain Region
Midwest Region
Northeast Region
Southeast Region
CT
WV
IL (12)
CO
NJ
PA
IA
West Region
NH
MA
RI
NY
MD (2)
45 FACILITIES IN
DEVELOPMENT
ME
VT
WA
ND
MT
NH
NY
OR
ID
MN
MI
WI
MA
SD
RI
WY
CT
PA
NJ (2)
IA
IN
NE
NV
WV
IL
UT
OH
MO
CO
VA
KY
KS
CA
DL
NC
TN
AZ
OK
NM
SC
AR
MS
TX
GA
AL
LA
FL
West Region
Mountain Region
Midwest Region
Northeast Region
Southeast Region
MD (2)
Snapshot of Information
Facility Configuration
• Breakdown of the 98 open facilities
– 36% are 3 – 6 hole
– 38% are 9 hole
– 17% are 9+ hole
– 9% are other
Snapshot of Information
Facility Configuration
• Breakdown of the 98 open facilities
– 24% are Financially Independent
– 21% are Partially Integrated
– 47% are Fully Integrated
– 8% are programming at a
temporary site
Snapshot of Information
Participant Database & Profile - 2002
100,000 young people were exposed
to the game through The First Tee
2001
2002
All of
Golf*
Male
66%
64%
75%
Female
34%
36%
25%
* National Golf Foundation
Snapshot of Information
Age Statistics
2001
2002
Ages 5-8
17%
20%
Ages 9-13
61%
60%
Ages 14-18
22%
20%
Snapshot of Information
Ethnicity Statistics
2001
2002
All of
Golf*
Caucasian
52%
54%
90%
African American
22%
30%
3%
Hispanic American
13%
8%
4%
Asian American
9%
5%
3%
Other
4%
3%
N/A
* National Golf Foundation
Snapshot of Information
Registered Participants - 30,500
2001
2002
Pre-par
80%
43%
Par
18%
45%
Birdie
1.5%
10%
Eagle
.5%
2%
Life Skills Objective
To impact the lives of young people by
creating fun, golf–related opportunities to
learn valuable life skills that can be applied
on and off the golf course.
Life Skills & Golf Experience
The three levels of Life Skills achievement:
• Par – focuses on communication skills and
behavior management
• Birdie – teaches realistic goal setting
• Eagle – teaches problem solving and
planning for the future
Life Skills Experience Survey
The First Tee surveyed 27 of the 59
2001-opened Chapters and received
feedback from:
• 327 Participants
• 290 Parents/guardians
• 107 Instructors
Life Skills Experience Survey
• 97% of youth participants responded that
they will continue Life Skills training
• 99% of parents/guardians agreed that they
would like to see their children continue with
Life Skills training
• 96% of instructors indicated a desire to
continue using Life Skills as a teaching
vehicle
www.thefirsttee.org
• Petition with 15,000 signatures required
• Florida Sports Foundation oversees
• Signed into law August 27; available Nov. 1
• Marketing efforts will include billboards, toll-free
number to purchase (1-877-GOLFTAG) and car
dealer cross promotions.
Mission Statement
The new tag will provide funding and
accessibility to the sport of golf for all children
without regard for socioeconomic status,
physical disability or skill level.
ALTERNATIVE
FACILITIES
COLLEGES
RESEARCH
Research is formalized curiosity.
-Zora Neale Hurston
ESTIMATING THE CHARITABLE IMPACT OF
GOLF THROUGH LOCAL FUNDRAISING
EVENTS IN THE UNITED STATES
James F. O’Hara
Vice President of Research
National Golf Foundation
Research Overview - Facilities
• Interviewed balanced sample of
1,000 facilities
• Each facility provided:
– Number of charitable outings hosted
– Organization sponsors
– Number of participants
– Charitable revenue raised
– Fees and services donated
Research Overview - Charities
• Validated facility interviews with
nearly 500 charities
• Each charity confirmed:
– Charitable revenue raised
– Fees and services donated
Research Overview - Estimation
• Calculated averages across key facility
designations:
– Number of charitable outings
per year
– Revenue generated per event
– Averages calculated for Premium,
Standard, and Value facilities
Research Overview - Estimation
• Averages applied to universe of facilities
in the United States:
Facility Type
Avg. # of
Functions
Avg. $ Raised
Per Event
Total Dollars
Premium (N = 3,713)
Surveyed 191
13.4
$30,148
= $1.5 Billion
Standard (N = 6,658)
Surveyed 443
10.6
$15.922
= $1.12 Billion
Value (N = 5,978)
Surveyed 360
4.8
$10,177
= $.29 Billion
Key Findings
• The annual impact of golf on charitable giving
is dramatic!
– The majority of facilities average
10+ charitable outings
– 140,000+ charitable golf outings
are held in the United States
– 15,000,000+ participants play golf
in a charitable outing
Total Revenue Exceeds $2.9 Billion!
Key Findings (cont.)
• Most charitable events are conducted to
benefit local community causes:
– Monique Burr Foundation for Children
($223,000)
– Roanoke Island Historical Society
($70,000)
– 1st Presbyterian Church of Belmont
($5,000)
Key Findings (cont.)
• National organizations also use golf outings
as a primary source of revenue:
– American Cancer Society
– National Multiple Sclerosis Society
– Kidney Foundation
– Special Olympics
• Local chapters of these national charities
spearhead the efforts
Key Findings (cont.)
• Facilities regularly donate fees and services
to the charitable organizations holding the
events:
– Discounted green fees
– Discounted food and beverages
– Discounts on other services (e.g. lessons,
range use, etc.)
Facilities donate almost $250 Million annually!
Key Findings (cont.)
• Charitable giving is an integral part of
professional golf
• Each and every PGA TOUR event raises
money for charitable organizations
The PGA TOUR raises
over $75 Million annually!
The Charitable Impact of Golf Is:
140,000+
Events
15,000,000+
Participants
PGA
TOUR
$3.2+ Billion!
Facility
Donations
THE GOLF ECONOMY
• Who benefits, and to what degree?
• Get perspective on benefits to travel, tourism
and real estate industries
• Improve Wall Street’s perspective
• Elevate golf’s status vis-à-vis other sports and
industries
• To measure our progress
• To measure the value of a single golfer to the
industry
THE GOLF ECONOMY
Peter Ryan, Ph.D., Director
Center for Organizational Development
and Training, SRI International
Study Objective
• Many economic studies have been
conducted:
– State level
– National level (specific segments/
perspectives of golf economy)
• Develop a framework that captures the many
dimensions of golf.
This analysis estimates the size of the overall golf
economy, building up from golf’s components.
Analytical Approach
• Economies are typically measured in terms of
GNP.
– Overly restrictive
– Doesn’t capture the true dimensions and
contributions of golf
• Our approach is based on GNP analysis, but
extends beyond GNP to build a more
comprehensive picture of the golf economy,
including:
– Charitable fundraising
– Real-estate premiums
Methodology Employed
• Model of the Golf Industry “Cluster”
• Analysis of existing studies and data sources:
–
–
–
–
–
–
Government statistics (Census Bureau, BLS)
State-level golf impact studies
NGF surveys and reports
Annual reports (Firms, Associations)
Association reports
Academic and general media articles
• Inputs from industry experts and stakeholders
The Golf Cluster
GOLF
COURSE
Golf
Course
Capital
CAPITAL INVESTMENT
Investment
Irrigation
Irrigation
Installation
Course
Course
Renovations
Installation
Renovations
GOLF FACILITY
OPERATIONS
• Green fees, member dues
• Food & beverage
• Lessons, schools, camps
• Rentals
Clubhouse
Clubhouse
Renovations
Infrastructure
Equipment / Golf
CarEquipment/Golf
Purchases
New Course
New Course
Construction
Construction
Car Purchases
GOLFER SUPPLIES
Soft Goods
Car Rental
Lodging
Food &
Beverages
Associations
Hard Goods
Books &
Magazines
HOSPITALITY/TOURISM
Entertainment
Television
(on and off course)
Apparel
Air Travel
Charities
PlayerEndorsements
Endorsements
Player
Tournaments
Renovations
Infrastructure
Improvements
Improvements
MEDIA, TOURNAMENTS,
& ASSOCIATIONS
Core Industries
REAL ESTATE
Enabled
Industries
Related Residential
Construction
Real Estate
“Premiums”
Core Industries: Golf Facility
Operations
Golf Facilities Revenues
($ millions)
GOLF FACILITY
OPERATIONS
•
•
•
•
Green fees, member dues
Food & beverage
Lessons, schools, camps
Rentals
• Does NOT include:
– Capital investment
– Equipment and
merchandise sales
Golf Courses
(non-resort)
$17,354
Resort Facilities
$2,156
Driving Ranges
$662
Non-traditional
Facilities
$323
TOTAL
$20,496
Core Industries: Golf Facility
Capital Investment
Golf Course Capital Investments
($ millions)
GOLF FACILITY
CAPITAL INVESTMENT
Irrigation
Installation
Course
Renovations
Clubhouse
Renovations
Infrastructure
Improvements
New Course
Construction
Equipment/Golf
Car Purchases
Existing Facilities
Capital Investment
$5,646
New Golf Course
Construction
$2,166
TOTAL
$7,812
Core Industries: Golfer Supplies
Consumer Spending
on Golfer Supplies
($ millions)
GOLFER SUPPLIES
Equipment
$4,096
(on and off course)
Soft Goods
Hard Goods
Apparel
Books &
Magazines
Apparel
$989
Books,
Magazines
$897
Total
$5,982
Core Industries: Media, Charities,
Tournaments & Associations
MEDIA, CHARITIES,
TOURNAMENTS & ASSOCIATIONS
PlayerEndorsements
Endorsements
Player
Charities
Television
Tournaments
Associations
Major Tournaments
$871
Player
Endorsements
$255
Associations
$167
Charities
$3,200
Total
$4,493
($ millions)
Enabled Industries: Real Estate
& Hospitality/Tourism
($ millions)
REAL ESTATE
Related Residential
Construction
Real Estate
Estate
Real
“Premiums”
“Premiums”
Golf-related Residential
Construction
$8,400
Real Estate “Premium”
$1,504
Total Real Estate
$9,904
HOSPITALITY/TOURISM
Tournament-related Travel
Air Travel
Car Rental
Entertainment
Lodging
$435
Golf Travel
$13,044
Total Hospitality/Tourism
$13,480
Food &
Beverages
Enabled Industry Estimates
Real Estate
• The number of new homes in “golf”
communities is estimated from a variety of
sources.
• Average building costs for residential
construction varies greatly by region.
• Golf premiums capture the higher value of
homes in golf communities.
Enabled Industry Estimates
Hospitality/Tourism
• Golf travel includes both primary and
incidental activities/expenses.
• Golf travel expenditures per trip are based on
consumer surveys.
• Estimates conservatively prorated spending
attributable to golf.
Estimate of the Golf Economy
Overall Size of the Golf Economy in 2000 by Segment
($ millions)
Core Industries
Golf Facility Operations
$20,496
Golf Facility Capital Investment
$7,812
Golfer Supplies
$5,982
Media, Tournaments, Charities, and
Associations
$4,493
$38,783
Enabled Industries
Real Estate
Hospitality/Tourism
$9,904
$13,480
$23,384
TOTAL
$62,167
Implications of the Golf Economy
• Growth through the 1990’s
was consistent with the
“most optimistic scenario”
envisioned in the late
1980’s.
• A previous study*
projected the golf industry
to be between $25.2 billion
and $57.8 billion (most
optimistic) by the year
2000.
* McKinsey & Co. and NGF.
The Golf Economy Compared with
Other Industries’ Sales
($ billions)
Mining (except oil and gas)
$51.6
Amusement, gambling, and
recreation
$55.9
Motion pictures and sound
recording
$57.8
Golf (including core and
enabled industries)
$62.2
Electronics and appliances
(retail)
$70.2
Furniture and home furnishings
(retail)
$74.1
Implications of the Golf Economy
• Occasional Participants:
– Largest segment
– Smallest spending per
player per year
– Smallest total
expenditures; $8,163 (20
year spend)
• Avid Participants:
– Much smaller segment
– Highest per player
spending
– Largest spending
segment; $87,094 (20
year spend)
Occasional
(1-7 rounds/yr)
Core
(8-24 rounds/yr)
Avid
(25+rounds/yr)
Segment
Contribution
($ million)
Contribution Per
Participant
$8,082
$409
$18,028
$2,276
$36,057
$4,355
($ per participant
per year)
Implications of the Golf Economy
• The size & scope of the golf industry clearly
confirm its importance to the U.S. economy.
• Determining the economic “stake” of
stakeholders can promote effective
investment strategies.
• A mechanism to achieve industry-level
collaboration and growth-oriented investment
will benefit all stakeholders.
Next Steps – Action Items
• Refine estimates (Hospitality/Tourism, Real
Estate) of certain components.
• Calculate economic impacts of golf.
• Identifying golf’s benefits (jobs, tax revenues,
tourism, etc.) can highlight the game’s
importance to communities and policymakers.
• This information can influence policy
decisions affecting the industry.
The Final Report
• The Final Report contains:
– Specific methodologies used
– Component (and sub-component) estimates
– Detailed references
• The report will soon be available on the
GOLF 20/20 website: www.golf2020.com
TIMOTHY W. FINCHEM
Commissioner, PGA TOUR
Chairman, World Golf Foundation
CATTLEMAN’S BEEF BOARD
• Established in 1985 as part of
The Farm Bill
• Participation is mandated by law
• General goal: Increase industry’s
potential for profitability
• Specific goal: Increase consumer
demand by 6% by 2004
BEEF: SOURCES OF FUNDS
• Producers contribute $1.00 per head
• 50% to states where programs
are certified
• Annual revenue to The Beef Board:
$90 million
BEEF: USES OF FUNDS
• Legislation that helps build demand for
beef
• New product development (i.e., “fast
track items for families on the go”).
• Consumer advertising
• Cooperative marketing efforts
• Youth education
BEEF: USES OF FUNDS (cont.)
• Industry communication
• Research
• International marketing
• The Beef Board (110 members) makes
the decisions
BEEF: RESULTS
• Increase in demand in 12 of the
last 14 quarters after 20 years of
declining demand
NATIONAL PORK BOARD
• “The Pork Act” enacted in 1985, and
participation became mandatory in 1988
• Pork producers pay $.45 per $100 in value
of each animal
• Percentage (20%) is returned to state pork
producer associations for work overseen
by Pork Board members
• Generates $50 million per year for
Pork Board
PORK: USES OF FUNDS
• Communication Tools
– Magazine
– Radio services with farm broadcasters
– Website
– Newsletters
• Advertising
– “The Other White Meat”
PORK: RESULTS
• Production has increased 37%
• Per capita consumption has
increased 3.6%
• U.S. has gone from being a pork
importer to a net exporter of pork
products
NATIONAL DAIRY PROMOTION
AND RESEARCH BOARD
• Established as a mandatory checkoff
in 1984
• Objective:
– To carry out a coordinated program of
promotion and research to strengthen the
dairy industry’s position in the marketplace
and to maintain and expand domestic and
foreign markets and uses for milk and dairy
products produced in the U.S.
NATIONAL DAIRY PROMOTION
AND RESEARCH BOARD (cont.)
• Producers contribute $.15 per hundred
weight of all milk produced and can
direct portion to state and regional
programs
• Total revenue is about $230 million
DAIRY: USES OF FUNDS
• 69% Advertising and promotion
• 16% Nutrition education, public and industry
communication
• 15% Product research, export enhancement,
administration
• Secretary of Agriculture delegates oversight
responsibility to the Promotion and Research
Staff, which reports to a 36-member Board
DAIRY: RESULTS
• Per capita consumption is up 11.5%
since 1984
• Fluid milk sales are up 29%
• Cheese consumption per capita is up
37% to 30.3 lbs per person per year
FOOTBALL
The NFL and its players association are
expected to create an organization that in
the next five years will pump $130 million
from league revenues into grassroots
youth football programs around the
country.
BOWLING
In the process of generating a
$35 million annual fund from a
voluntary donation per lane rental to
be used for advertising and
promotion, research and education.
TENNIS
• Tennis Industry Association
• Manufacturer driven, not facility driven
like bowling; all racquet makers participate
except one
• An independent company handles collection
of 1% of net revenue
• USTA contributes 60% of the $8-10 million
total
• 85% go to player development programs and
15% to administration
POSSIBLE USES
• Link Up 2 Golf
• Junior Golf (Schools)
• Targeted Promotions
• Statewide 20/20 Representation
• Research
“In the history of the world, no
one has ever washed a rented
car.”
Lawrence Summers
President, Harvard University