Transcript Der weltweite Elektro-/Elektronikmarkt wird von drei

Industrial Development in the Region
Dr. Georg Antesberger, Vorstand der Siemens AG Österreich
The role of a
global technology company
in the growing markets
of South Eastern Europe
Seite 1
2006-11-06
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Central Eastern Europe evolved into
a driving force in growth and value-add
EST
LET
LIT
1990
GDP
POL
Market
Ø p.a.
2005
548 bn. EUR + 2%
691 bn. EUR
20 bn. EUR + 7%
52 bn. EUR
CRE
SRE
UNG
SLO
RUM
KRO
BOH
SCG
ALB
BUL
MAZ
EU-member since 2004-05-01
EU-member starting 2007-01-01
not yet agreed
Seite EU-membership
2
2006-11-06
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Concerning market attractiveness
Central Eastern Europe can easily compete
with the more glamourous regions of the world
Population 2005
in mio.
1.500
1.800
1.097
1.000
1.500
1.200
900
500
691
639
613
BRA
RUS
643
600
127
187
142
300
0
0
MOE
Seite 3
GDP 2005
in bn. EUR
BRA
2006-11-06
RUS
IND
MOE
IND
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Central Eastern Europe evolved into
a driving force in growth and value-add
1990
Ø p.a.
2005
EST
GDP
Region Finland
548 bn. EUR + 2%
691 bn. EUR
20 bn. EUR + 7%
52 bn. EUR
LET
Market
LIT
 Buildup of production capacities
POL
- 18 production facilities in 8 countries
- 1''3 EUR sales from production
- 15.000 employees in production units
CRE
SRE
Region CEE
UNG
SLO
RUM
KRO
 Buildup of SW development ressources
BOH
SCG
ALB
BUL
MAZ
Region Greece
EU-member since 2004-05-01
EU-member starting 2007-01-01
not yet agreed
Seite EU-membership
4
2006-11-06
- 17 facilities in 8 countries
- 4.500 SW developers
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Siemens CEE – one region, one market, one concept
All values corresponding to FY 2006
Sources: Eurostat, CIA, Siemens CD S
SRE
AT
SLO
RUM
KRO
BOH
SCG
BUL
EU-member since 2004-05-01
EU-member starting 2007-01-01
not yet agreed
Seite EU-membership
5
2006-11-06
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Siemens CEE – one region, one market, one concept
All values corresponding to FY 2006
Sources: Eurostat, CIA, Siemens CD S
SRE
AT
SLO
RUM
KRO
BOH
SCG
BUL
member of Siemens CEE
non-members, export markets
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2006-11-06
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Siemens CEE – one region, one market, one concept
All values corresponding to FY 2006
Sources: Eurostat, CIA, Siemens CD S
65 mio consumers
597“6 bn. EUR GDP
SRE
AT
3,5% avg. GDP-growth
SLO
RUM
KRO
BOH
SCG
BUL
36“3 bn. EUR market
6,0% market growth rate
member of Siemens CEE
non-members, export markets
Seite 7
2006-11-06
36“3 bn. EUR investment from EU-budget
(prel. budget 2007-2013)
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Public investment priorities for the region CEE
Transportation: transeuropean transport networks,
airports and strategies for urban mass transit
Environment: waste management, water treatment
and air pollution control
Healthcare: hospitals, medical technology, optimization
of non-clinical processes
Public Administration: border control, tax collection,
land register, IT and telecommunication infrastructure
Energy: transeuropean networks, power generation,
(renewable energies) and energy efficiency
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3rd Vienna Economic Forum 2006 – Dr. Antesberger
A key factor for the future development
will be the lasting supply with ressources and energy
Coal will Last the Longest
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Little Change in Energy Diversity
3rd Vienna Economic Forum 2006 – Dr. Antesberger
From the existing ressource constraints
rise new opportunities for the region CEE
Gaspipelines
Coal
• Coal as a source of
primary energy for the
whole region
(gassification)
• LNG- and oil-terminals
in the Adriatic and
Black Sea
• Gas Pipelines and
Combined Cycle
Power Plants
• Production of
Bioethanol
sources: UCTE, Austrian Energy Agency (orig. Enerdata)
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3rd Vienna Economic Forum 2006 – Dr.
7 Antesberger
Energy Efficiency in Power Plants
will be a key factor for future investment decisions
Brown Coal
Steam Turbine
Niederaußem
965 MW
Mineral Coal
Steam Turbine
Power Plant NRW
600 MW
Combined Cycle
Mainz-Wiesbaden
400 MW
Development of (electrical) Energy Efficiency
1992:
35 % *)
2002:
43 %
Target 2020: >50 %
1992:
43 %
2010:
46 %
Target 2020: >53 %
1992:
52 %
2002:
58 %
Target 2020: >65 %
*) State-of-the-art 1972 (RWE, Niederaußem, 300MW Block – 35,8%); no new constructions until 2002
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3rd Vienna Economic Forum 2006 – Dr. Antesberger
7
Combined Cycle Power Plant Wien Donaustadt
)
Power Generation
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s
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Renovation of the Belgrade
city heating network (CS)
Industrial Solutions and Services
(reference image)
Seite 13
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s
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Biomass CHP Plant
Wien Simmering (AT)
Power Generation
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s
3rd Vienna Economic Forum 2006 – Dr. Antesberger
E-technology and telecontrol for fresh water pumpin
station „Ravne Njive“ in Split (HR)
Industrial Solutions and Services
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s
1517. Dez. 2002
3rd Vienna Economic Forum 2006 – Dr. Antesberger
15/11
Our customers
participate in the ongoing privatization processes
International Direct Investments in SEE
(in mio. EUR)
Mittal Steel
OMV
Raiffeisen
Mobilkom Austria
EVN
Source: nationale Notenbanken, BA-CA Konzernvolkswirtschaft
Seite 16
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3rd Vienna Economic Forum 2006 – Dr. Antesberger
Maintenance contract for the production line at VW
in Bratislava (SK)
Industrial Solutions and Services
Seite 17
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s
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Refurbishment of blast furnace 5
for Mittal Steel Galati S.A. (RO)
Industrial Solutions and Services
Seite 18
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s
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Modernisation of oil-rig Pescarus
for S.C. Petrom (RO)
Industrial Solutions and Services
Seite 19
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s
3rd Vienna Economic Forum 2006 – Dr. Antesberger
The development of local ressources and local
business runs similarly in all countries
Large scale projects are the starting points for local units to develop
sales, engineering and project management competencies. Production
and development ressources are established were feasible.
Baia Mare
Cluj-Napoca
Iasi
Tirgu Mures
Sibiu
1Timisoara
Brasov
Bucuresti
B
Seite 20
2006-11-06
3rd Vienna Economic Forum 2006 – Dr. Antesberger
The development of local ressources and local
business runs similarly in all countries
Large scale projects are the starting points for local units to develop
sales, engineering and project management competencies. Production
and development ressources are established were feasible.
Baia Mare
Cluj-Napoca
Iasi
Regional Companies
Branch Offices
Software Development
Production Sites
Tirgu Mures
Sibiu
Timisoara
Brasov
Bucuresti
B
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2006-11-06
Romania
2.900 Employees
1.800 in SWDevelopment
550 in Production
550 in Sales
3rd Vienna Economic Forum 2006 – Dr. Antesberger
Siemens was able to grow massively over the past 10 years
1.600.000
5,0%
All values in Mio EUR
2005:
4,5%
all time high with
4,0%
1,46 bn. EUR order
intake in South 3,5%
Eastern Europe
1.400.000
1.200.000
1.000.000
3,0%
2,5%
800.000
2,0%
600.000
1,5%
400.000
1,0%
200.000
0
Seite 22
0,5%
order intake
FY
1995 2006-11-06
0,0%
FY
3rd Vienna Economic Forum 2006 – Dr. Antesberger
2005
Lessons Learned from a personal perspective
1. Markets are hard to forecast
2. Skilled people are hard to
acquire and hard to retain
3. Intercultural Teamwork
does not come naturally
4. Rules and Regulations are
key to lasting success
5. Success is a team effort
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3rd Vienna Economic Forum 2006 – Dr. Antesberger
Change holds great opportunities
for those who adapt to changing environments
Customers & Trends
Growing demand for
Healthcare
Scarcity of
natural ressources
shift of economic gravity
Portfolio
Structures
Growing demand for
Environmental Care
Processes
Skills
Transformation
and / or
renewal of the
company
Growing Mobility
Growing demand for
Safety and Security
Growing demands towards the
public administration
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3rd Vienna Economic Forum 2006 – Dr. Antesberger
Siemens CEE – more successfull together
Seite 25
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3rd Vienna Economic Forum 2006 – Dr. Antesberger