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Game Changing Revenue
Generation with AdCopper
About the Speaker
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J.C. Utter – Co-founder and CEO of ImageStream
16 years experience as product manager
Published in Linux Journal, CPCI Systems, and others
Conference speaker at WISPA, FISPA and others
Led development of the WISPA CALEA standard
Serves on the WISPA PR committee
@ Service Provider Forum 2011
About the Company
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Founded in 1995, shipped the first Linux router in 1999
Developed the first driver components for Linux called Inetics™
Extensive experience with military and telecom OEMs
Ruggedized routers for harsh environments
Virtual routers and cloud applications for ISPs
New AdCopper™ revenue solution
Customers in over 90 countries
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Highlighted Applications
Cloud Services
QoS
Service Provider
IPv6
DSL Aggregation
& Premise Bonding
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The Problem
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Video services like NetFlix and Hulu are growing fast
ISP bandwidth use and costs are increasing rapidly
Subscriber price for Internet access is stable or falling
Some ISPs can’t afford bandwidth needed to compete
All ISPs would like an easy way to make more money
@ Service Provider Forum 2011
The Solution
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Turning up additional bandwidth costs money
ISPs can pay for these costs with new revenue
AdCopper™ offers a powerful and exciting solution
It retargets remnant ads on high-profile Web sites
It increases ad value with hyperlocalization
AdCopper empowers ISPs to make more money
@ Service Provider Forum 2011
Internet Advertising Trends
“Online and interactive advertising revenues
are expected to climb to $42.5 billion by 2015.”
“Hyperlocal marketing is growing by a
compounded annual growth rate of 14.4%.”
– BIA/Kesley
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The Challenge
Advertisers
Ad Networks
Publishers
How Do Internet
Service Providers
Fit into the Puzzle?
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The Challenge
Advertisers
Ad Networks
How Do Internet
Service Providers
Fit into the Puzzle?
Publishers
Service Providers
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The Answer is Hyperlocal Marketing
Hyperlocal Marketing:
The process of retargeting Web advertising
to drive Local and Relevant content to a
Specific location or demographic.
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Why Hyperlocal Marketing?
Service providers are in a unique
position to increase the value of Web
advertising by associating subscriber
location with ad traffic.
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The Partnership
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Carrier Grade
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AdCopper uses ImageStream and MyTurf technology
Advanced router integration by ImageStream
Carrier grade hardware & topologies by ImageStream
Unique ad retargeting system by MyTurf
Ad sales portal, network & management by MyTurf
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Seamless End-User Experience
Local
Ad
Local
Ad
Local
Ad
Local
Ad
Completely Legal and Private
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Ad rights have always belonged to network owners
All methods are widely used on the Internet
Indemnification eliminates operator risk
Terms of Service used to claim advertising rights
Absolutely no cookies or modification of HTML
No private information is collected or disseminated
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Real Revenue
Example
ROI
Number of Subscribers
Ads Served/Month
Avg Retail Ad Rate
Total Ad Revenue
Month
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Monthly
% Ads Sold
5%
10%
20%
30%
50%
75%
5,000
18,913,314
$10/1000ads
$71,869
Monthly
Ad Revenue
$ 1,891
$ 3,782
$ 7,565
$ 11,348
$ 18,913
$ 28,370
Monthly
ARPU
$ 0.38
$ 0.76
$ 1.51
$ 2.27
$ 3.78
$ 5.67
@ Service Provider Forum 2011
AdCopper Makes It Possible
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Lay claim to the advertising rights on your network
Generate ad revenue from your web traffic
Make even more selling ads to local businesses
Differentiate your services with ad bundles
Increase ad value through hyperlocalization
Carrier grade hardware and topologies
Totally transparent and legal
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Decision Points
• Low-cost, high-performance, flexible Linux routing platform
• Guaranteed interoperability and wire-speed throughput
• Best-in-class QoS and peer-to-peer traffic control
• Full range of data and voice interface cards
• Support for cloud services applications
• Integrated CALEA intercept support
• DSL aggregation with ATM or L2TP
• Free software upgrades for life
• AdCopper™ revenue system
• Advanced IPv6 support
ImageStream routers are trusted by thousands of organizations worldwide.
@ Service Provider Forum 2011
Thank you!