Transcript Business Intelligence

Business Intelligence and Location
Intelligence – A Perfect Fit!
Chris Clarke, Director, Business Development - EMD
Agenda
• The global environment for GIS
• A brief overview of Business Intelligence
• Location Intelligence
• How they fit
• Some examples
• Summary
Market Demands
Theme
Market Trend
Global focus
1) Increased pressure for global offerings
Usability / Fit
for use
1) Time is tight, Resources are tight
Market
expectations /
quality
benchmarking
1) Changing expectations around
– Aesthetics,
– User Interfaces
– Interactivity
2) Give me the features I need, when I need them
2) Imagery - moving to expected rather than nice to
have
Market Demands continued
Theme
Market Trend
Integration
 Business
Process
 IT
 Application
 Data
1) Customers want to improve their existing
processes.
Adaptability
of offering
1) Adding new data types
2) Partner/integrate with other vendors to provide
complete solution (i.e. Business Intelligence).
3) Security, privacy, IT architectures
2) Increased demand for mobile capabilities
Rising Awareness and Interface Innovation
• Increasing awareness of location services
• “Free” access to on-line tools and locators
– Google Earth
– Yahoo Maps
– MSN
– AOL
• Changing expectations
– Aesthetics
– Interface
– Cost!
• Users hit limits of functionality very quickly >>> look for
more sophisticated Location Intelligence tools>>>want to
use it in their daily jobs
Business Intelligence
“Business intelligence is the use of information that
enables organisations to best decide, measure, manage
and optimise performance to achieve efficiency and
financial benefit.”
- Gartner, 2006
Business Intelligence
• Basics
– Gathering, storing, analyzing and providing
access to data
• Supports mission critical, organisational
decision making
• Includes analysis, reporting and querying
– An established AND growing market:
• 9.5% growth through 2010
• Utilised by many organisations already
• A large and important IT investment
Key Vendors
• Pure-Play
– Business Objects (Crystal Enterprises)
– Cognos
– MicroStrategy
– Hyperion (Brio)
• Composite Providers
– Microsoft
– SAP
– SAS
– Oracle (Siebel / PeopleSoft)
What is Location Intelligence ?
• Most organisations have a need or could benefit from utilising
location in decision making.
Organisations that :– Market by geography
• Target marketing, merchandising
– Plan by geography
• Telecom build out, store trade area analysis
– Assign assets by geography
• Assigning services management, law enforcement
resources, engineering resources
– Track resources by geography
• Analyze customers sales by sales territories
– Manage services by geography
• Customer Services, financial services, management
services
What is Location Intelligence ?
• Location Intelligence is the ability to take organizational data
and apply location to empower effective decision-making.
MapInfo Enables:
• Location Awareness
• Location Analysis
• Location Action
From GIS to Location Intelligence
Location Intelligence
From traditional GIS to
Enterprise and Strategic
Location Intelligence
GIS
Traditional Markets
•
•
•
•
Departmental
Generic
Niche application
Individual skills
Traditional Vendor Offering
• Functionality
• Toolsets
• Technical capabilities
• Data creation, management
and analysis
Expanded Markets
• Enterprise
• Market specific
• Business process
• Technology capabilities
MapInfo Offering
•
•
•
•
Integrated capabilities
Platform and data
Vertical market solutions
Location infrastructure
Impact of Location Intelligence and Business Intelligence
• Many of us have implemented a Business Intelligence solution
in our organizations
• In some cases thousands of users within our organizations
have access to BI
– Accepted, IT standard for distributing reports and
information
• There is now a convergence of Location Intelligence and
Business Intelligence
– Powerful / easy way to go expand the use of location
throughout the organization
– Powerful and ‘easy’ way to increase the capabilities of
an existing business intelligence solution
Business Intelligence and Location Intelligence
A natural convergence
Business Intelligence
Location Intelligence
BI Platforms
• Enterprise
Measure
• Integration
Align
• Technology
Decide
LI Platform
• Enterprise-wide
• Integrated software/data
• Technology Integration
Discover
Optimize
Analytic Applications
Innovate
• Process Driven
• Process or Industry specific
Predict
Analytic Applications
• Market specific data
• Business process-driven
• Sophisticated spatial modeling
Both benefit the other
Business Intelligence for Better Business Understanding
Data
• Structured
Information
• Data Integration
• Aggregation
• Data Warehousing
• Data Marts
Knowledge
• Cause and effect
• Reporting
• Analysis
(Data Mining, OLAP)
• Distribution
DW
DM
DM
WWW.COM
• Un-structured
User experience
Competitive
advantage, profit
• Right Decisions
• Accurate
information
Management based
on the numbers.
Location Intelligence for Better Business Understanding
Data
Information
Knowledge
• Structured • Data Integration
• Aggregation
• Data
Warehousing
• Data Marts
• Cause and effect
• Reporting
• Analysis
(Data Mining,
OLAP)
• Distribution
Location
Intelligence
•Visualising
Performance
•Analysing
based on
Location
•BI with
FACTS
integrated
with Location
Intelligence
DW
DM
Competitive
advantage, profit
• Even clearer
understanding
•Better
Decisions
•Accurate
information
Management
•More effective
Planning
•Better
resource
utilisation
DM
WWW.COM
• Unstructured
DemoGraphics
GIS
Enriched
Data
Enhanced
User
Analysis
Improved
Performance
The Goal
• That it will be a corporate standard to integrate location with
business intelligence
– Visualisation
• Every BI user would like to visualise data geographically
– Analysis
• Sophisticated users of BI from organizations with a
geographic imperative would like to be able to query BI
data geographically
Mapinfo’s Location Intelligence Component
Allows users to combine and integrate their Business
Intelligence data with a mapping environment that brings
“Location Intelligence” into the Business Intelligence
process to further improve the analysis and decision making
capabilities
• Brings Location Intelligence to the mainstream Business
Intelligence user
• Enables more users to visualise critical data geographically
• Enables more users to query critical data
using location
• Enable users to access location from within
the solutions that are already corporate
standards for business intelligence
– No new user interface
• Makes optimum use of existing investment
in Business Intelligence and MapInfo
More than just Visualisation
• Geographic Visualisation
– A map allows users to see spatial patterns, trends and view
relative performance that are often impossible to see using
only reports, charts and graphs.
• Bi-Directional Interaction
– The LIC allows higher level analysis by providing the ability
to pass data from a report to a map and from the map to
back to the report.
• Spatial Filtering
– Geographic filtering enables users to incorporate a spatial
dimension to analyzing and modifying a report to show
spatial relationships and clustering trends.
• Enrich BI data
– Demographic, location data can be used to enrich and add
value to the core BI data in the Data Warehouse.
Geographic Visualisation
A map allows users to see spatial patterns, trends and view
relative performance that are often impossible to see using only
reports, charts and graphs
Where am I selling well ?
Where am I losing customers ?
Where are we at risk ?
How are we performing ?
Where are my
customers in relation
to my outlets?
(store location not part
of BI data)
BI Directional Integration
The LIC allows higher level analysis by
providing the ability to pass data from a
report to a map and/or from the map back
to the report.
Drill into a ‘region’ to
identify which
customers
Drill is performed by BI
Layer
Spatial Filtering
Incorporate a spatial dimension
to analyzing and modifying a
report to show spatial
relationships and clustering
trends. Filters can be applied
at BI or LI level.
Use map tools to
select customers for
mailshot. Pass the
selection to BI for
filtering. Only the
selected ‘customers’
are displayed in the
‘report’
Enrich BI Data
Demographic, location data can be used to enrich and add
value to the core BI data in the Data Warehouse.
Where are
prospective
Retail Parks or
store locations
and what
information do
we have on them
?
How will the
weather effect my
business ?
Which customers
are likely to claim ?
What is our
exposure?
Role of Location: Law Enforcement
• New York Police Department and Department of Justice
– Large enforcement agencies collect volumes of data
every day
– Those data need to be rapidly distributed and analyzed
to be effective
– BI solutions make that process more streamlined and
more effective
– The ability to visualize the data geographically and query
it geographically add tremendous value to the ability to
access and understand the information
Role of Location: Community Health
• Cancer Care of Ontario, Canadian Institute of Health, Center
for Medicaid Services
– Healthcare agencies have responsibility to analyze and
disseminate utilization data and epidemiological data to
internal and public constituents
– Large volumes of data need to be processed and
disseminated quickly – BI solution is ideal for that
– Data are naturally geographic in nature
– Ability to see the data on a map and query it
geographically adds tremendous value
Successful & Growing Partnership
The Future
“Traditionally business intelligence was just for
executives and senior analysts, but many enterprises
are extending their BI platform capabilities throughout
the organisation to operational workers, managers and,
increasingly, customers and business partners.”
- Gartner, 2007
Summary
-
There is a great deal of convergence between Business
Intelligence and Location Intelligence
-
Business Intelligence can help location permeate into the
enterprise
-
A good way to add value to Business Intelligence quickly
and easily
-
Helps push Location Intelligence up the value chain of
enterprise applications
We invite you to Be Location Intelligent.