Transcript 5-13 PP - SHHS Health

UNIT 5: TOBACCO, ALCOHOL &
OTHER DRUG PREVENTION
Lesson 11: Countering Media Influences
HEALTHY BEHAVIOR OUTCOMES
 Avoid using (or experimenting with) any form of tobacco.
 Avoid secondhand smoke.
 Support a tobacco-free environment.
 Support others to be tobacco free.
 Quit using tobacco if using already.
 Avoid experimentation with alcohol and other drugs.
 Avoid the use of alcohol.
 Avoid the use of illegal drugs.
BELL RINGER
Describe some of the different kinds of
media you see and hear in your everyday
life.
MOTIVATE
How much do you think teens are affected by the
things they see and hear in the media?
Would you say the media was a big influence in
your own life? Why or why not?
How did the media affect you?
Not drug related
Which of the talked about media do you think
can be used to influence teens to use drugs?
INFLUENCE OF ADVERTISING
 Powerful media influence
 Alcohol
 Tobacco
 Over-the-Counter drugs
 Try to influence teens to make a larger profit
 If people start using tobacco or alcohol at a young age, they are more
likely to become addicted…more profit for company!!!
 Teen who is exposed to alcohol advertising is more likely to drink.
 For each additional dollar spent on alcohol advertising in a local market,
there was a 3% increase in teen drinking.
 The use of alcohol was depicted in more than 90% of the current movies
(50 % G-rated movies)
EXAMPLE
Old super bowl commercial:
 During the Super Bowl, there was a beer commercial
that showed a group of young, good-looking people at
a party, drinking beer and having a great time. One
person in the commercial was being made fun of
because he wasn’t drinking the beer being advertised.
At the end of the commercial, he tried the advertised
beer and everyone at the party cheered.
EXAMPLE
What are some of the messages being
sent about drinking beer in the
commercial?
How does the commercial try to appeal
to the target audience (the group they
are intending to influence)?
EXAMPLE - MESSAGES
 Beer drinking is popular with young, good-looking people
 Drinking beer helps you have a good time
 Drinking the right kind of beer will help you fit in and win the
approval of your peers
 The setting makes drinking look like fun
 The people are attractive
 The person who’s not drinking with the crowd is made fun of
 Drinking is shown as a way to bond with others
NEGATIVE CONSEQUENCES
 What effects or negative consequences are being left
out of advertisements and many media messages about
alcohol use?
 What effects or negative consequences are being left
out of advertisements and many media messages about
tobacco use?
 Why aren’t these negative consequences of alcohol and
tobacco included in commercials, movies, songs, and
other media?
SUMMARY
 Alcohol and tobacco companies are trying to make a profit
 They may even pay producers to place their product in movies
or TV shows.
 Hard to create the image of alcohol or tobacco use being sexy,
cool, or otherwise desirable if they showed the many negative
things that can happen from using these drugs.
 Not thinking about what’s best for the viewer/listener
ACTIVITY
 Page 34-35 in WORKBOOK
 Partner up with someone that has a laptop
 Use the lap top to find two forms of media in regards to drug
use.
 Answer the questions that follow (with your partner)
 Part 2 if we have time:
 Create a counter statement to one of the forms of media.
Follow the directions in the workbook at the bottom of page
35.