Transcript Countering media influences

Lesson 2-11
COUNTERING MEDIA
INFLUENCES
BELL RINGER
Get out Student Journal
Pg. 17 Lesson 11 Journal Entry
Describe some of the different kinds
of media you see and hear in your
everyday life
TYPES OF MEDIA
 Music
 Movies
 Television Shows
 Video Games
 Websites
 Commercials
 Advertisements
ASK & DISCUSS
• How much do you think teens are affected by
the things they see and hear in the media?
• Would you say the media was a big influence
in your own life? Why or why not?
• How did the media affect you?
• Not drug related
INFLUENCE OF ADVERTISING
 Powerful media influence: Alcohol, Tobacco and Overthe-Counter drugs.
 Try to influence teens to make a larger profit.
 If people start using tobacco or alcohol at a young age,
they are more likely to become addicted…more profit
for company!!!
 Teen who is exposed to alcohol advertising is more likely
to drink.
 For each additional dollar spent on alcohol advertising in
a local market, there was a 3% increase in teen drinking.
 The use of alcohol was depicted in more than 90% of the
current movies (50 % G-rated movies).
EXAMPLE
 Old Super Bowl Commercial:
 During the Super Bowl, there was a beer commercial
that showed a group of young, good-looking people at
a party, drinking beer and having a great time.
 One person in the commercial was being made fun of
because he wasn’t drinking the beer being advertised.
At the end of the commercial, he tried the advertised
beer and everyone at the party cheered.
 What are some of the messages being sent about
drinking beer in the commercial?
 How does the commercial try to appeal to the target
audience (the group they are intending to influence)?
ANSWER
 Beer drinking is popular with young, good-looking people
 Drinking beer helps you have a good time
 Drinking the right kind of beer will help you fit in and win the
approval of your peers
 The setting makes drinking look like fun
 The person who’s not drinking with the crowd is made fun of
 Drinking is shown as a way to bond with others
 What effects or negative consequences are being left out of
advertisements and many media messages about alcohol
use?
NEGATIVE CONSEQUENCES LEFT OUT
 Slurred speech
 Poor judgment
 People becoming aggressive or violent
 Risky sexual behaviors
 Consequences of drinking and driving
 Hangovers, headaches, blackouts
 Alcohol poisoning
 Addiction
ASK & DISCUSS
What effects or
negative
consequences are
being left out of
advertisements
and many media
messages about
tobacco use?
 NEGATIVE
CONSEQUENCES LEFT
OUT
 Smelly hair and clothes
 Declines in physical
stamina
 Other people being
bothered by smoke
 Lung cancer, mouth cancer
 Addiction
WHY AREN’T THESE NEGATIVE CONSEQUENCES
INCLUDED IN MEDIA?
 Alcohol and tobacco companies are trying to
make a profit.
 They may even pay producers to place their
product in movies or TV shows.
 Hard to create the image of alcohol or
tobacco use being sexy, cool, or otherwise
desirable if they showed the many negative
things that can happen from using these
drugs.
 Not thinking about what’s best for the
viewer/listener .
ACTIVITY – USE LAPTOPS
 Page 34-35 in WORKBOOK – Countering Media Messages
 Partner up with someone that has a laptop
 Use the lap top to find two forms of media in regards to
drug use.
 Answer the questions that follow (with your partner)
 Part 2:
 Create a counter statement to one of the forms of media.
 Follow the directions in the workbook at the bottom of page 35.
CLOSE
Why is it important to learn how to accurately
analyze media messages regarding alcohol and
other drug use?
 When you know how to analyze alcohol and other drug
media messages you can make informed choices that
will protect your health and your future, and not allow
others to influence you for their own gain and profit.