Transcript What is West Long Boutiques?

West Long
Boutiques
Introducing the
West Long Boutiques
branding plan
By: Magnus Marketing
WHAT IS WEST LONG
BOUTIQUES?
The “West Long Boutiques” theme is a marketing asset that combines
positioning, branding and promotion to create a unique identity for these
shops in this geographic area, to cut through the clutter from other
competitors, brick-and-mortar and online, and to stand out to new
shoppers and to create loyal buyers.
BRANDING POWER
It makes sense for these businesses to come together because:
• You’re almost targeting identical and the same customers
• Team up and take advantage of similar demographics and geographics of
buyers
• Promotional benefits by using a brand name together
• Use a unique brand identity to draw these clusters of customers to your
area
• Shift the idea of these West Long stores as potential competitors to
promotional partners
• Collaboration will allow you to maximize budgets with Magnus’
management and expertise
KEYS TO LAUNCHING THIS
SUCCESS
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Creative and logo identity
Web presence
Direct promotion
Social Media
Advertising
CREATIVE AND IDENTITY
• “Logo” creation with a variety of marks
• Include a graphic element to text
West Long
Boutiques
WEB PRESENCE
Acquire web address:
westlongboutiques.com
Landing site to:
• promote WLB concept on homepage
• each business gets a webpage to feature biz, items, sales, pictures, video, contact,
store hours
• Click through to each business website
• Parking Info & Google Map of business locations
• Sign up page to create e-mail list for WLB updates and alerts: managed by Magnus
and shared with each of you for collaborative or individual use
DIRECT PROMOTION
E-mail marketing
At launch of WLB brand, distribute 200
colorful premium shopping bags with logo and
flier incentives inside.
-Pick a very specific audience; most likely to
shop, certain income level
West Long
Boutiques
ADVERTISING
• Instead of singularly advertising your shops, pool funds together in coop to increase your impact
• Not suggesting individual advertising ceases
• Magnus negotiates and can leverage better buying power
Formula for ad plan:
= Time of year that makes sense + incentivized offers + target audience id +
medium + budget
PROMOTION/BRANDING
• Window decals of WLB logo
• Social Sharing of WLB
creative/logo
• Incentive if seen on social media
account, emailed direct offer
SOCIAL MEDIA
Facebook ads targeted:
• 18-44 females
• DuBois, Brockway, Punxsy
• Working Professionals
STREET POLE
Outdoor branding:
• Medium sized signage, street pole
banner-like outside of each store
• 24x48 sized
• Magnus negotiates with City for rights to
use poles and installation. Designs and
Orders banners.
PHASE 1 COSTS
Total Price listed below includes all of the following:
• WestLongBoutiques.com micro website
• WLB Logo creation, design and various file types, color and black and
white; shared with all businesses for their uses
• Premium shopping bag promotion
• Street Pole Banner design, ordering and City negotiation
• 5 Facebook advertisements
• Consulting and management cost for Magnus
Phase 1 Investment per business: $693.00. Can be paid in two
payments of $346.50 on the 1 st day over 3 months.
Maintenance of website – ($40 a month each business)
Other items needed for future consideration:
Advertising: budget and plan set for any collaborative advertising
PHASE 2 IDEAS…
Direct mailer to targeted audience outside of DuBois:
• Brookville, Punxsy, Clearfield? To encourage new shoppers to come to a
special event on a Saturday
• Magnus can devise further planning and we can revisit this once Phase 1 is
underway