Transcript Advertising Techniques

+
Branding, Style & Color
+
Partner Discussion
 With
a partner on a separate piece of paper,
answer the following questions:
Who
should be held responsible
when a consumer is “taken in” by a
misleading claim—the advertiser or
the consumer? Why?
+
Advertising
 Quackery
 Deliberate
deceit or trickery
+
Advertising
 Hidden
Advertising
 Mention
of a product
on talk show
 Product
logo worn by
an athlete during an
interview
 Product
movie
placement in a
+
Types of Advertising
 Bandwagon
- Everyone who is anyone is buying
this product
• EX: UGGS
 Testimonial/Infomercial
- Testify the product works
• EX: PROACTIVE
 Nostalgia
- Like Grandma used to make
• EX: Country Time LEMONADE
+
Types of Advertising
 Fantasy
- Dream, superhero, rich people, beautiful
people, celebrity
• EX: VITAMIN WATER/NIKE
 Humor
 Sense
- Funny, joking
• EX: DORITOS
Appeal - Appeal to senses, taste, smell
• EX: Most Restaurants
 Statistics
– Facts/Statistics/Number
• EX: TOOTHPASTE/GUM
+
Warranty
 Warranty: a
written
promise to handle
repairs if the
product fails to
work properly
+
Online Shopping

Online Shopping
 Using the Internet to buy
products and services

Advantages - lower price

Disadvantages
 Can’t see it, feel it or test it
 May have shipping costs
 Trouble returning items
+
Branding
Brand is a name, term, sign, symbol
or design, or a combination of them
intended to identify the goods and
services of one seller or group of
sellers.
+
Style
Designed to catch a persons eye –
make it appealing to people. Style
can adequately convey your
message.
+
Colors
Red
is the color of power,
romance, and vitality.
Yellow
symbolizes joy. It exudes
energy and happiness.
Orange
is the color of hunger. It
makes people want to purchase
food.
+
HOMEWORK/APPLICATION
 On
a separate piece of paper, your homework is
the following:
Watch television for 15 minutes! During that 15
minute time period, record ALL the advertisements
you see.
 Next to the product, decide whether the
advertisement “convinced” you to buy the product
or service. Why or Why not???
 Remember advertisements include commercials
and products mentioned during a television show.
 Be prepared to discuss your answers!!!!

+
Word Bank

Branding

Style

Warranty

The 7 Types of Advertising

Online Shopping

Quackery