Transcript Media * admin and stuff

Media – Assignment 2
WALT: To complete all of our assignment
one texts, printing and organization.
Checklist
• You have one each.
• Make sure that you tick EVERY box
• You can only tick the box if you HAVE the essay/magazine
cover/evaluation physically in your folder.
• Make it clear what you are missing. This MUST be rectified by the end
of this double lesson.
• I have sorted the colour printing for this double ONLY. Make sure you
print off exactly what you need.
THE PLC
When we go to the computer room, I want you to make use of this PLC
to check that your magazine cover and evaluation contain all of the
features.
This is your final chance to revise, review and improve.
Assignment 2
In your next controlled assessment, you are going to be analyzing promotion
and advertising across different media platforms.
HOMEWORK:
‘The Simpsons’
Which platforms feature ‘The Simpsons’?
How does this help promote their popularity?
Which products exist with the ‘Simpson’ name?
Thurs 19th Nov
Assignment 2: Cross media study
What do these terms mean?
When a media product is promoted through different
media forms. Eg. Toys to accompany film, t shirts,
Synergy:
soundtrack etc…
Media platform:
Media form:
The technology through which we receive media
products – podcast, internet, TV, radio etc…
The features of a particular type of media product
– website, print ad, billboard etc
WALT: To become familiar with what is needed for Assignment 2
Assignment 2 requirements
• Study one media topic that uses a cross-media approach.
• Focus on the key concepts of representation and institutions.
• Analyse and explain the way a media product is represented
and marketed in two different media.
This essay and explanation should be approximately 1000
words.
WALT: To become familiar with what is needed for Assignment 2
Pre production
You will then promote your own media product across
two different media forms.
Write an explanation of how your product has been
represented and why you have done this. (200 words)
WALT: To become familiar with what is needed for Assignment 2
Cross promotion – Monday’s lesson
Institution?
Media platform(s)?
Synergy?
WALT: To become familiar with what is needed for Assignment 2
Cross promotion
Institution?
Platform?
Synergy?
WALT: To become familiar with what is needed for Assignment 2
https://youtu.be/_sIDyRxqbuU
Homework
Due Thursday 26th Nov
Research ‘advertising agencies’ to find out which agencies
exist and the kind of work that they do.
As you go about your daily life, look for products which are
advertised in ALL of these media forms:
• Billboard
Find three products which
• Magazine
fit this profile.
• TV
• Bus shelters.
WALT: To become familiar with what is needed for Assignment 2
We are going to be looking at marketing and
advertising for Assignment 2.
Compare two advertisements for the same product or service across
two different media platforms.
• Audio-visual:
• a television or radio advertisement
• Print or web-based:
• an advertisement for a magazine, newspaper or billboard
• a viral advertisement.
WALT: To become familiar with what is needed for Assignment 2
Advertising campaigns
Campaigns are a series of messages that share a single idea or theme.
Together the messages make up an integrated marketing
communication. (Texts with a common message).
Any good campaign needs a champion theme. This is the main
message that will be communicated through their promotional
activities.
Some of these champion themes change quite quickly as the market
changes.
Champion themes changing:
Same product. Different effect. Different markets.
Integrated advertising campaign
Vs.
https://youtu.be/Fy0eaSCC-cY
Champion theme?
Analysing a print advertisement effectively
Denotation – what is
literally on the page
The type of camera shot –
close up/long shot/over
head etc. What is it? Why
has it been used?
Layout – a lot of time is
dedicated to this. They
want to maximize the
impact on an audience
Typography –
size/colour/style – can
suggest audience
Connotation – what it
makes us think/believe
about the product
The mise – en – scene.
This is anything that can
be seen in the image. It
can be used to describe
the lighting, shots,
focusing and type of shot
The colours – these
suggest mood and can
suggest audience.
Practice
Moving image
• https://youtu.be/4RBHr7SkBV0?list=PLC9A56B2EBA4CAD99 2012
• https://youtu.be/IL5c2DUnYno 2005
Denotation/connotations?
Music?
Locations?
What does the advert tell you about the car?
How does it sell you the car?