Transcript (2) useful

Lesson 4
Advertisement
Nanhai No.1 Middle School
英语科组 纪婉霞
Objectives
a. To read four advertisements.
b. Learn to distinguish区分 facts
from opinions.
c. To learn the usage用法 of
adjectives in advertisements.
d. To promote a product
Before you start
• What do you think of
these products? Use the
key words to help
you.( Choose one or two
of the products)
electric toothbrush
Laptop computer
Mobile phone
MP3
e-dictionary
radio alarm clock
Example: I think the electric
toothbrushes are not very
practical
•
•
•
•
•
•
•
•
Cheap?
Convenient
Easy to use
Expensive
Practical,
Reliable
Useful
useless
Read to learn
Step one: Scanning
• Please read the
advertisements as
quickly as possible.
Then find out the price
of the products.
name of
the product
(1)
(2)
(3)
(4)
remote
headphones
mini camera
price of the
product
￡80. 45
￡199.99
special earrings
￡19.50
feline floor cleaners
￡5.99
Step two
• Read the text again. List
the advantages of each
product according to the
advertisements.
remote headphones
• (1) no wires
• (2) can listen to radio/TV up to
60meters away;
• (3) go through glass, walls and door
• (4) top quality sound;
• (5) excellent value.
Mini Camera
•
•
•
•
•
•
(1) no bigger than a credit card;
(2) convenient
(3) reliable
(4) easy to use
(5) has an automatic focus and flash
(6) made from an attractive and strong
material
• (7) not expensive
Special earrings
• (1) attractive
• (2) useful
• (3) use in many noisy situation
Feline Floor Cleaners
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•
•
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(1) made from good quality material
(2) practical
(3) easy to wash
(4) cheap
Step three
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•
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Reading strategies:
Facts and opinions
To find opinions, look for adjectives
(e.g. amazing/ attractive).
Facts give information which is, in
theory, true.
• (e.g. has an automatic focus)
• Now read the ad again and find two
“opinions” and two “facts” in each
advert.
Product Opinions
fantastic,
remote
Headphones exciting,
new,
Excellent,
Mini
Camera
amazing, new,
convenient,
reliable,
attractive,
strong
Facts
1. have no wires or
cables
2. signals go through
glass or doors and
walls
1. no bigger than a
credit card
2. has an automatic
focus and flash
Product Opinions
Special
Earrings
Feline Floor
Cleaners
Facts
1. gold earrings
attractive, 2. used in many
useful,
different situations
perfect,
practical,
easy,
cheap
1. made from good
quality material
2. complete set for
only ₤5.99
Practice makes perfect
Group work
• Suppose you are a
salesman/salesgirl, do you know how
to promote your product? Please
work in groups. Choose one object
that you are most familiar with and
write an advertisement for your
product. Then choose one
representative to show your product
to the whole class.
Necessary information
• Name of your product
• The usage of your product
• The advantages of your product
• The price of your product
Try to use attractive words to make
your product more attractive.
• Let enjoy some
advertising slogans.
advertising slogan
我就喜欢。
I’m loving it.
只管去做。
Just do it.
让我们做得更好。（飞利
浦）
Let's make things better.
(Philips)
味道好极了!
The taste is great!
钻石恒久远，一颗永流传。（第比尔斯）
A diamond lasts forever. (De Bierres)
Homework
• Write an advertising
slogan for each of the
product.