Transcript Brand Power
The Power of Advertising! A business provides consumers with goods, services, or ideas A consumer is someone who uses something or buys something “YOU” are a consumer! A Product is what a consumer buys Promoting a product: is Marketing or Advertising A “Brand” is a name that a company uses to advertise and sell a product Levi, Coke, Pepsi, Dial, Johnson & Johnson, General Mills, Kellogs, Nestles, Hersheys, and Kraft are “Companys” “Dial” sells lunch meat and hotdogs using their “Armour” brand Adobe Filas Barbie Google Coke Disney Hallmark IBM Kellogs Legos MTV Puma Quick TIme Radio Shak Nintendo Sega Oakley Texaco Unilever Virgin Walkman X box Johnson/Johnson Ebay Yahoo Slice-of-Life Lifestyle Spokesperson Testimonial Fantasy Real or animated Product Symbols Mood or Image Demonstration Musical Scientific QuickTime™ and a decompressor are needed to see this picture. Qui ckTime™ and a decompressor are needed to see thi s pi cture. Qui ckTime™ and a decompressor are needed to see thi s pi cture. Flo- Progressive Insurance T-Mobile CoverGirl Make-up Taylor Swift William Shatner : Star Trek Price Line Qui ckTime™ and a decompressor are needed to see thi s pi cture. QuickTime™ and a decompressor are needed to see this picture. QuickT i me™ and a decom pressor are needed t o see thi s pi cture. Qui ckTime™ and a decompressor are needed to see thi s pi cture. Qui ckTime™ and a decompressor are needed to see thi s pi cture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. Every Kiss Begins with Kays He went to Jareds Shows consumers the expected benefit. Many consumer products use this technique. Laundry detergent spots are famous for demonstrating how their product will clean clothes whiter and brighter. Fort James Corporation recently demonstrated in television commercials ho its Dixie Rinse & ReUse disposable stoneware product line can stand up to the heat of a blow torch and survive a cycle in a clothes washer. https://www.youtube.com/watch? v=1qtws5vqhxw https://www.youtube.com/wa tch?v=rmPRHJd3uHI https://www.youtube.com/w atch?v=6ntDYjS0Y3w An Advertising Jingle is a short song or tune used to sell something. Music is is easy to remember and repeat. An Advertising “Slogan” is a catchy Phrase to remind you of the Product “Smiths, Market Fresh Every Day.”Smiths “Like a Good Neighbor…” State Farm “Mmm, Mmm Good….” Cambell’s Soup “Silly Rabbit, Trix are for Kids” Trix “I’m Lovin’ it…” Mc Donalds “Move That Bus…” Extreme Home “It’s Grrrrreat!…..”” Frosted Flakes “We are Farmers…” Farmers Insurance Marketing is the developing, pricing, and promotion of goods, services, and ideas. The 4 P’s to MARKETING: PRODUCT PRICE PLACE PROMOTION Graphic Artist Musician (writers and singers)(you must market yourself) Business Owner (restaurants, groceries, clothing, sports, ebay, itunes, overstock, hair salon, spa, mall owner) Advertising Design Team Real Estate (sell Homes) Car Sales Actors (Producers) Retail Sales, (entertainment, cell phone and internet plans) Travel Agent Politician Inventor, writer, artist (You must market your product) Owner of a Resort or Hotel