Transcript Prices of banners - Budapest Airport

Online by Budapest Airport
Advertising at bud.hu
The bud.hu page visitor numbers
Site usage data
Full website
Full site unique user monthly average:
220.000
Full site unique user weekly average :
60.000
Full site unique user daily average :
16.000
English website
English full site unique user monthly
average: 72.000
English full site unique user weekly
average: 19.500
English full site unique user daily
average: 2.500
Hungarian flight information subpage
Hungarian flight information unique
user monthly average: 170.000
Hungarian flight information unique
user weekly average: 42.000
Hungarian flight information unique
user daily average: 9.000
English website flight information
subpage
English full site unique user monthly
average: 72.000
English full site unique user weekly
average: 19.500
English full site unique user daily
average: 2.500
Prices of banners
Budapest Airport webpage have only
click through banner advertisement
option during 2013.
1st place – 10 Euro/CT
2nd place – 9 Euro/CT
3rd place – 8 Euro/CT
4th place – 7 Euro/CT
5th place – 6 Euro/CT
E-newsletter
Budapest Airport have a monthly
newsletter for travellers.
Hungarian database of newsletter 22.000
English database of newsletter
2.000
Banner and/or text advertising is avalible.
Text advertising:
• max. 400 character with 1 link
• 300€/month
• 100 €/month in english newsletter
• 250€/ month in hungarian newsletter
Banner advertising:
• the creative can be .jpg
• maximum size 220*360
•300€/month
• 50 €/month in english newsletter
• 250€/ month in hungarian newsletter
Social activities
Facebook channel have 15000 like
Twitter channel have 800 followers
Budapest Airport comments are avalible
in both channels.
The social network channel support is
available for the partners of the airport.
FLIGHT OFFERS ON BUD.HU WEBSITE
FLIGHT OFFERS ON FLYNOW.HU WEBSITE
Brand monitoring
Budapest Airport is going to provide some online brand
monitoring service to airline partners as a marketing support.
Today the internet, the social web and the on networking sites play an integral
and often central part in ad campaigns and promotions.
Strategic planning
Who did talk about a brand;
where, why, when, how much
and in which contexts? By
analyzing historical data, BUD
delivers valuable social market
intelligence for planning
communication strategies. The
public perception and
competitive position of a product
or service are vital pieces of
information required to set
strategic goals and choose the
right channels, tone and content
to meet them.
Competitors and benchmarks
In social media, earned by
consumer interest in the brand,
competition and its exact
measurement are of utmost
importance. The position of a
product or service compared to its
rivals is indicated by its share of
buzz. In BUD analysis various
thematic industry comparisons
can be configured to survey
strengths, weaknesses and
further possibilities. Through a
complex analysis of the social
performance of competitor
brands, it is also possible to
gauge an entire industry.
Trend reports
No technology is able to offer
competitive perspective on the
ever changing landscape of
online trends unless it was built
from the beginning to connect
and work together in real-time
with the dynamic engines of new
platforms and solutions. By
caching all the data accumulated
from constantly monitoring the
social web, BUD offers
retrospective views on:
the changes in user behaviors,
the intensity of discussions
the competitive share of industry
buzz in relevant groups and
communities online
Online counseling
• translation from english to hungarian
slogans, ad Text etc.
• general print creative mutation for
banners