Transcript TS/SW prezentace - Czech Marketplace

TASTE OF AMERICA
Festival of American
Cuisine
www.alakarte.cz
Content
1.
Description
2.
Assumptions
3.
Structure
4.
Target Market
5.
Marketing
6.
Why Become a Partner?
7.
Benefits of Partnership
8.
Partner Contribution
www.alakarte.cz
1. Description
A foodie event to celebrate tasty cuisine from the American continent
presented by dedicated American restaurateurs and chefs
living and working in Prague
Exclusive Menus for Festival Prices
Price Ranges
CZK 150 and 250
Menu
Hallmark menus
Date
Jun 4 – Jul 4, 2011
Expected # of Restaurants
20
Expected # of Visitors
7,000
www.alakarte.cz
2. Assumptions
The food festival concept has been proven outside
the Czech Republic over many years
Food is an attractive topic for the public as well as media
Comparable events in Prague have drawn many visitors (# in bracket), e.g.
PRAGUE WINE WEEK (18-24.1.2010) - 48 restaurants (10,000)
GRAND RESTAURANT FESTIVAL (15.1. 15.2.2010-) - 14 restaurants (7,000)
FESTIVAL OF TASTE (1-30.11.2010) - 17 restaurants (7262)
www.alakarte.cz
3. Structure
ALAKARTE s.r.o. operates an online-real-time reservation system
www.alakarte.cz includes over 80 partner restaurants
The festival takes place inside the participating restaurants
FREE visitor entry based on a registration and reservation at www.alakarte.cz
Visitors can provide feedback about their experience
Visitors pay for their expenditures in the restaurants
This festival will follow in the foot steps of the Festival of Taste
organized by ALAKARTE
www.alakarte.cz
4. Target Market
Women and men who enjoy:
eating good food
drinking good wine and beer
dining out
Educated
Earning average and higher salaries
Fun loving
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5. Marketing
Advertisements in printed media
Outdoor banners and posters
Public relations
Direct marketing to over 5 000 ALAKARTE users
Advertising on FACEBOOK and the internet
(for more details about PR and Marketing campaigns please contact Pavel Suchánek)
www.alakarte.cz
6. Why Become a Partner?
Increase your brand awareness
Connect your brand with entertainment
Benefit from exclusivity within your industry
Connect with your target market
Measure the results of this event
www.alakarte.cz
7. Benefits of Partnership
Your company name and logo will be included on:
- banners and posters advertising the festival
- direct emailing to 5 000 ALAKARTE users
- restaurant visibility materials
- PR and media campaign
- festival webpage
Opportunity to interact with festival participants
through contests on facebook and www.alakarte.cz
www.alakarte.cz
8. Partner Contribution
CZK 100 000
The contribution can be bartered for advertising
or other related means of promoting the festival,
or paid in cash
www.alakarte.cz
Thank You For Your Attention
Contacts
Pavel Suchánek
[email protected]
+420 731 486 251
© 2010 ALAKARTE. All rights reserved. Any copying, distribution or other use of the presentation
is permissible only when approved by ALAKARTE s.r.o.
www.alakarte.cz