Transcript What is the medium for this ad?

Student activities
• The tasks include concepts we dealt with
during the presentation.
• Please feel free to do as much as possible.
Advantages and disadvantages of
different media
• Decide and then list positive and negative aspects of each of the media
below in advertising:
RADIO, INTERNET (WEBSITES, EMAIL), PRINT PUBLICATIONS
• Among others, you may want to refer to the following aspects: reach
(local vs national), focus/target, cost, multimodality (i.e. audio, video, etc),
fact vs creativity, challenges faced from other mediums.
According to the most specific media, where
would you integrate the following:
A tourism leaflet, a calendar, T-shirt, body
painting, a boy ringing a bell to invite you in a
restaurant? Poster? Roadside hoarding?
How are the
two
billboards
different?
What is the medium for this ad?
What type of advertising do you
think this is?
Is this a simple/complex
ad?
Is the selling technique
hard or soft?
Is the urge reason or
tickle? Argue
A FRAGRANT SENSATION
A SPARKLING LOVE STORY
WONDERFULLY ROMANTIC
STARRING
Sometimes there’s a moment when
everything comes together…A moment of Splendor.
In the two commercials for Audi and
perfume, do you have reasons for
buying? Reason or tickle? Are they
directly stated or suggested?
Do you have hard sell or soft sell
techniques?
• Audi commercial
• Perfume Brad Pitt
• Bacardi drink. How does
spirits drinking make
people?
• TV ads rely on music and moving pictures in a way that
magazine ads cannot. Watch these clips and decide on the
theme for alcohol vs computers advertising – Smirnoff vodka
Apple Mackintosh 1984
• What technique/s are exploited in the Axe – Dark Temptation
ad: Axe – Dark temptation
• How could this ad be adapted to a magazine? Newspaper?
Radio?
What strategies are
employed in these
commercials?
What products do you think this
strategy goes best with?
• Sears Optical
• White board – “Easily
erasable”
• The Interview - Berlitz
• In the following ads try to distinguish:
-
Linguistic strategies
Image construction (colours, shot)
Theme
Approach
People and product
Identify the linguistic
and advertising
strategies in the
slogan (Ford) and
headline
(Volkswagen)
Linguistic device
Linguistic strategy
Email advertising –
Linguistic strategy
MUSIC
• 1.Can you identify the
music: product advertised
• What does it connote?
Identify the structural
elements of this
commercial
Copy
Slogan
Voice over
Images
Music
Language
• Hyundai i30
Optional
• Find an example of a
commercial illustrating
“reversal of expectation”
technique
What issues
might these
ads raise
nowadays?
» Group Work: brainstorming about an ad
read/heard/seen you recall, WHAT IS BEING
ADVERTISED?
» Product
» Idea
» Image
» write/talk about the images, the idea behind
the product, slogan/jingle, why do you think
it is a successful/unsuccessful ad
» Motivate: Why did you choose it?