Transcript Advertisements WHERE?

Inside
Advertising
Enjoy some ads.
广告语欣赏
Just do it.
Feel the new space
感受新境界
Obey your thirst.
Take time to indulge.尽
情享受吧！
Share moments;
Share life.
The taste is great
Intelligence everywhere.
Let’s make things better.
让我们做得更好
No business too small, no problem
too big.
没有不做的小生意, 没有解决不了的大
问题。
Things go better with Coca-Cola.
饮可口可乐, 万事如意。
Where there is a way, there is a Toyota.
In newspapers
In magazines
On billboards
Everywhere
Advertisements
WHERE?
On TV
At the airport
At the cinema
In train stations
On buses
On the radio
Discussion
1. How do advertisements affect
your life?
2. Do you believe ads?
3. Can you remember the names of
any products that were being
advertised?
• Look at each of the advertisements on the
next pages and discuss the questions with
a partner.
1. What does the advertisement want you to
do?
2. How does it try to persuade you to do?
3. Which advertisements do you think are the
most effective? Why?
What does these ads tell us?
1. Water
A. What is the most
common name for H2O?
Why did they call it H2O?
Water. Because it rhymes with “slow”.
B. What is the purpose of this advertisement?
To encourage people to use water wisely
and to save water where they can.
2. Super Shooze
A. What group of people is the
advertisement made for?
Young people who like sports,
the latest fashions and like to
be part of a group.
B. What message does the advertisement
give?
If you wear our shoes, you’ll have an
exciting life, and be popular and have fun.
C. Do you think the message
is true? Give reasons.
No, because just wearing
a certain brand of shoes
won’t make you exciting,
popular or have fun—it
takes much more effort
than that.
3. Refresh water
A. Why are the first two lines
written bigger than the rest of
the advertisement?
These lines appear bigger so that
they are the first thing people
notice about the ad.
B. The advertisement says that when you buy
two, they will give you two more at no extra
cost. Does this mean the advertiser will lose
money on the sale?
No, the advertiser will have worked out a
price that will still give him a profit even if
he is giving away two bottles free. The
advertiser also benefits by selling more
bottles than he would have if he hadn’t
offered the free bottles.
C. Why do advertisers often use the
“Buy one get one free” message?
People love a bargain, so they are
attracted to free offers and are more
likely to buy the product if they
think they are getting something for
free.
4. Environment
A. What does this
advertisement encourage
you to think?
It encourages us to think
of the sky, air and our environment and
about how the environment is being
spoiled.
B. What do you think causes air pollution?
Human beings cause air pollution by
burning fossil fuels, such as gas, oil,
coal, etc by using some modern
machines, transportation vehicles and
also by manufacturing modern
products.
C. How else can advertisers make
people more aware of our fragile
environment?
Tell people more and help them to be
more aware of the importance of
protecting our environment.
5. “Speeding” and “How fast am I going”?
A. Both of these advertisements have the
same purpose. What do both ads want
people to do?
They want people to stop speeding.
B. Both ads target a certain group of
people. Who are they?
Drivers.
C. If you were a driver, which
advertisement would have most
effect on you? Why?
How advertising works
Scanning
Scan the text and predict the content.
Detail reading
Part 1
(Para 1)
Part 2
(Para 2)
Part 3
(Para 3-7)
Part 4
(Para 8-9)
Introduction
What is an ad?
How do advertisers make
effective ads?
How effective are ads?
Introduction
We are exposed to ads in our daily life.
1) Where ads appear;
2) Why we need to understand how
advertising works.
What is an ad?
1) Definition (a message or
announcement that intends to inform
or influence people)
2) Means (words, pictures, music, film…)
3) Advertisers (business, individuals,
organizations, associations)
How do advertisers make effective ads?
1) Identify the target (find out necessary
information about this group)
2) Appeal to the target (hopes, dreams,
emotions, desires…)
3) Use a suitable medium
(media, cost)
How effective are ads?
1) When there is a need for the
product.
2) If the target audience is exposed to
ads constantly.
Homework
Read the passage How Advertising
Works carefully.
Finish Ex. 1 on P44.