Transcript 530_presentation 3.0

Presented By:
Abhay Bhosale (CEO)
Satyajeet Darak (CFO)
Akash Chourasia (VP Marketing)
Sanjeev Ranjan (CTO)
Parag Awale (HR Admin.)
Prasad Ghatekar (CIO)
Introduction
 About Us:Buy2Earn.Com is Tenderfoot venture. It is founded
by 6 partners from diversified backgrounds having technomanagerial abilities and entrepreneurial quest. It is
headquartered in Pune.
Vision : To be the most sought after organization by offering
world class web services.
Mission and Values
 Mission:To revolutionise the shopping experience of our
users by offering cutting edge innovative services. To
Empower small retailers in evolving business scenario
.We pledge to serve enterprises with in-depth market
research reports and analysis.
 Values: We at Tenderfoot , consider our customers as
the prime stake holders . We believe in wealth creation
through supreme value creation.
Product and Services
How it works???
Significance of service to each
entity in our value chain
User:
 Archive all receipts on personal and private webpage.
 Maintain expenditure reports in graphic charts.
 Cheaper than Cheapest Function.
 Receive Coupons , advertisement ,and discounts most
applicable to your requirements and historical purchases.
 Wish list.
Cont…
Retailers
 Consulting services regarding CRM initiatives .
 Cost reduction through inventory management.
 Marketing and Financial guidance.
 General consulting in the face of emergence of hyper market
phenomenon in India , Competition analysis.
 Featured advertisement.
Cont...
Manufacturers:
 Customer is the king function.
 Brand name advertising.
 Inventory Planning
 Demand Forecasting
 Market Research
Cont...
Advertisers:
 Target advertising platform/Finite customer targeting
 Customers polls and feedback.
 CRM.
 Advertising Cost Reduction.
Industrial Analysis by using Porter’s
Five Forces
Bargaining power of suppliers:
 In our business, our users and retailers are our suppliers .
 We are offering slew of services to our users and retailers as
mentioned above for sharing their data with us.
 The bargaining power of these entities will be substantially
reduced with the effectiveness of services.
 We are empowering our users by enabling them to enter our
value chain.
 This is a Win-Win situation for Buy2Earn, Users and Retailers.
Why should I disclose
my shopping to them?
Bargaining Power of Buyers
 We are providing our advertisers with a platform which is
more customers centric.
 Advertisers can substantially reduce publishing cost with
us as their advertisements are more specific and more
tailored according to particular customer’s buying pattern.
 In this case we rely heavily on our differentiated product
and services.
“What difference
will they make to my
Business?”
Will it really increase
advertising
conversion rate?
Cont..
Market Research Reports:
 Today many websites and various market research companies
publish their market research reports at exorbitant prices. In
this scenario our value for money market research reports will
prove to be boon for SMEs.
Threats of New Entrants
 Web is a very volatile media. Any website can replicate the
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successful business model of any other website.
The capital requirement in this industry is less.
Our business model is largely influenced by economies of
scale.
In tangible terms there are no switching costs.
We will be patenting our particular business process model to
insulate ourselves from an attempt of outright duplication.
To retain our ‘pioneer’ advantage , we will have to keep
reinventing and innovating new services.
Threat of substitute Products
 Market Research report as a product has various substitutes.
 Credit card providers store card holder’s purchasing history.
 In terms of price performance ratio , we have edge over
various substitute products.
 But our strength is how we are hedging our risks with a diverse
product portfolio.
 We are offering expense reports, we are selling market research
reports, we are providing consulting services to retailers, and
we are selling our website’s audience to advertisers.
Existing Rivalry
 Today internet advertising has catched attention of all internet
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giants in India has just entered growth phase.
Websites like Double Click or Tacoda specialize in targeted or
behavioural advertising.
The internet advertising industry is going through a
consolidation phase as small but highly sophisticated ad
serving websites such as Tacoda being acquired by big giants.
Emergence of specialized retail consulting.
Online marketing specialists, including Revenue Science,
Almond Net, Advertising.com, DrivePM and Did-it, are
pushing this industry.
Market Research
 Tenderfoot conducted separate market surveys for retailers and
users.
 Prime objective of market survey was to estimate the
requirement or necessity for the services we intend to offer.
 Through this survey we also received insights about
perceptions and expectations of respondents from our product
and services.
Market Outlook
 Internet Reach:
 Pune has population around 4.6 million.
 According to our estimates there are around 520000 regular
and occasional internet users in Pune.
 Growth in number of internet user in Pune: 35% .
Cont..
Retailing Scenario:
 There are around 128000 retailers including shopping malls,
super markets and kirana stores in Pune.
 According to chamber of commerce Pune there are about 5000
small retailers who use computers primarily for data storing.
 Very few of these retailers have formal knowledge of initiatives
like loyalty program ,CRM or inventory management.
Market Survey Report
 Survey for customers.
 Sample size(100)
 Location(India Bulls Mega Mart(formally known as Pyramids)
on SB Road, Mc Donalds & Infosys (IT Park Hinjewadi)
 Method Adopted- Questionnaire
 Survey for retailers.
Sample Size(20)
Location(Kothrud, Tilak Road, Swargate, Shivaji Nagar)
Method Adopted- Questionnaire, Interaction
Where people spend in pune
Marketing Objective
 Penetrate the target market.
 Increase number of the customer base.
 Increase number of tie up with retailers.
 Position company on the basis of service differentiation
as quality service provider.
 Improve the brand recall of the website.
Promotion
 Web & Blog Advertising.
 Display Advertising.
 Loyalty card.
 Promotion through retailers.
 Gifts & Vouchers.
 Malls & multiplex kiosk.
 SMS alerts.
 Balloon Flyer
Do you give
discounts on
your
products?
You should sign up
on Buy2earn.com to
avail sure discounts
on our products.
BUY2EARN.COM
Why to choose buy2earn ?
Eliminate paper receipts for good.
Maintain purchase expenditure reports.
What is buy2earn all about ?
Find the lowest cost store by area for chosen
It stores expenditure pattern of an
product.
individual customer, family,
Receive the coupons, advertisement & discounts
or business.
Receive colorful graphic chart of your expenses.
Make life easier & never bother to store a
receipt again.
Wish list.
What should you do ?
Just browse to earn & experience a new difference.
Tenderfoot Inc.
XYZ Road, Pune
Ph-77777777
BUY2EARN.COM
Benefits for you !!
Consumer Spending Data.
Featured Advertisements.
What is buy2earn ?
Customer Shopping Incentive.
It stores expenditure pattern of
Competitive Edge.
an individual family & business.
Free Setup.
Inventory Management.
Consulting Services.
How to avail these services ?
For more details contact
Tenderfoot Inc.
XYZ Road, Pune
Ph-77777777
Competitive Analysis
Factor
Buy2Earn
To
Strength
Weakness
Competitor
Service
Consultancy
Retailer
Expenditure
pattern
MR Report
Customers
Consultancy
Retailer
Customer
SM retailers
unaware
Privacy ,
Reluctance
Limited data
sources
Reluctant
about this
service
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Technopak
consultants
Credit card
companies
Small MR
firms
Technopak
consultants
Expenditure
pattern
Holistic view of
market scenario
Rudimentary
services
Accurate &
precise data
Awareness about
their loyal
customer
Free
MR Report
Enterprise
Low Cost
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Reliability
-------
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Expertise
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Usable & Ready
data
Techno
managerial skills
Security
concern
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Small MR
firms
-------
Price
Enterprise
-----
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Operating Plan
Technological Requirements:
 Domain name registration.
 Website development process will be outsourced to third party
developer.
 Content development will be jointly carried out by CIO and
content development team.
 Website will be secured with VeriSign authorization.
 Dedicated Web Server.
 Software and Hardware Setup.
Cont..
Manpower Requirement:
DESIGNATIONS
Data Entry Operator
NUMBER OF QUALIFICATIONS
EMPLOYEES
5
Diploma Holder
RESPOSIBILITIES
Entering data in the
system and removing the
redundancies from the
data
Content Developer
4
BSc Computer
Graduates
Prepare report on
customer expenditure
pattern
Market Intelligence
Officer
1
SPSS Executive
Work on SPSS s/w and
prepare report
Database Operator
1
Bachelor degree
Handling the Backend
Cont..
Tie-up and alliances:
 Regional Chamber of Commerce and retailing organizations.
 Vibrant media and Kontera for website advertisement.
 Radio Mirchi and Hathway Cable Service Provider.
 Moser Baer for CD ROMS.
 Multiplexes and Shopping Malls.
Financial Plan
 Revenue Model:
 Advertisement on website.
 Consulting services to retailers.
 Market Research Reports.
Financial Statement
Will you invest in our venture?