Transcript Q5: How did you attract your audience?

Q5: How did you attract your
audience?
By Brandon Jewell
• For younger audience social groups roughly
ages 15 - 35 they will more likely address
adverts through the internet, whether it is
on social networking sites, YouTube, or other
ways. Most of this age group are always
interacting online, either by computer/laptop,
phone or tablet etc.
• For older audiences ages 40 - 60+ they are much more likely to receive
information/advertisements through newspapers, Television or on
Billboards etc.
As can be seen, both of these groups have mostly different types of
advertising. Pull advertising is the more modern interactive and digital ways
of advertising. This is mostly through technology and the internet, such as
websites, viral videos/campaign.
Push advertising is the more traditional, and is often pushed at us so we take
it in. Examples are things such as billboards, newspaper ads, television ads,
interviews and reviews etc. but most of these are often seen by other
younger groups as well.
The majority of our target audience are young
groups meaning a more digital, pull approach would
be made. But billboards and television ads are
always brilliant as all audiences can see them.
Marketing them on big social sites and especially on
YouTube videos or other
big internet campaigns or
review sites will reach
younger audiences. It is also
an option to put on unique
or special interesting events
that could promote the film.
Such as coverage through
film festivals or public
performance on television of some sort attracting
attention to the film.
ATTRACTING AUDIENCES
In order for our film to stand out, we should consider including specific
‘draw-ins’, such as a unique selling point.
Some things we could include on trailers or posters are things such as:
• From the BAFTA nominated director…
• The film from the first time director, that blew us away…
These types of USP’s attract attention to the film as a whole and really
getting others interested.
Another way would be to include stars or
actors that are unique or well-known to
attract fan bases of the actor or get reeled
in by the possibility of an amazing
performance:
• Brad Pitt stars in…
• The world famous boxer David Haye smashes his first film feature
in…
These will really get the audiences attention on the potential
characters and performance in the film.
AUDIENCE FEEDBACK
We showed our film to a target audience in order to get some
feedback on how we addressed audiences with our Opening Title
Sequence.
Genre:
• One thing that seemed to really work
well was the choice and use of the
soundtrack and how it really effected
the mood of the sequence. It worked
appropriately with the past and present
switches, and was very typical of Thriller to have an effective
soundtrack that matched the narrative and mood of the film.
• Also with sound, having no dialogue created a mysterious feel, and
also did not give much away about characters keeping the
information and characteristics of characters hidden but still
obvious about who was who, which is typical of the Thriller genre.
Mise-en-scene:
• Our feedback tells us that the use of the mobile phone was
almost like a plot device driving the story forward as it
really linked the two main characters together and hinted
at the stalker side of the narrative.
• Both locations were very good and extremely Thriller
typical. The woods being isolated and quiet, and the
school/college, usually being a fairly safe place still did not
protect Niamh from her stalking and troubles.
Technical Aspects:
• The graphic matches were very effected and linked the
different scenes together.
• The cutting between the past and present shots were quick
and snappy; the white flashes also were effective as they
made it visually more intense.
• The use of black and white for the flashbacks really portrayed
the time differences from past to present. As well as this they
also added a more dark and intense mood to the shots.
Overall based on the feedback we have been given, I felt we have successfully targeted
our Thriller audience by including many Thriller Genre conventions. One of these in
particular is the dark side of the narrative coming across which creates suspense which
is what the Thriller Genre is all about.