Transcript 5. How did you attract/address your audience?

5. How did you attract/address your
audience?
By Luke Whitehouse
Marketing (Internet)
To market our film to our audience I think we would use the
internet to advertise our film because the internet is the most
commonly used form of media used by the target audience,
plus the internet is available all around the world so it could
be a bigger and better way to advertise it. We can advertise
our film through the internet by using pull advertising for
interactive marketing such as social media sites which is used
by at least 56% of the world’s population.
Marketing (Push Advertising)
Another way that we could address our audience is to use push
advertising which would include posters, billboards and TV
ads. This would be a good way of advertising because they
can be seen by a lot of people as is you put a poster or
billboard in a popular place (e.g. London) it will be seen by
anyone who passes it and this is the same for TV ads if you
show the advertisement on a variety of different channels.
Also with the amount of people that could see might not just
attract the target audience but also others who could find our
film appealing to them.
Marketing (Events)
A good way to market our movie and attract/address the
audience is to have members of the cast attend media
events/awards or appear on a TV show for an interview. This
would be good marketing as it is giving the actors a chance to
promote the movie by giving an interview or possibly showing
a trailer which will make the audience familiar with the movie
and make them want to go and see it.
How will you attract your audience to
watch your specific film?
I would attract the target audience to watch our specific film by giving
it an unique selling point which would be shown on every single
type of marketing or promotion for our film. One unique selling
point which I think would work particularly well would be to show
positive reviews of our film as this would show that the
people/company’s that have seen the film were impressed with
what they saw and these could encourage our audience to go and
see it more. Another unique selling point would be to show the
accomplishments of the actors or the director because then the
audience could see what other films they had worked on and if the
audience liked those films they will probably like ours as well.
From the best
selling
international
trilogy
From the
director of The
Dark Knight