Transcript How effective is the combination of your main product and ancillary

Our target audience will be aged around 16-25, social realism films are
usually associated with this sort of age group.
Our target audience will be both male and female, mostly students that
use social networking sites such as Facebook and Twitter as well as sites
like YouTube they also watch television. This leaves many opportunities
for our film promotion.
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Web 2.0 is the cheapest and often easiest way to create a buzz around
a film.
Most people are members of at least one social networking site, which
means advertising through one of these sites means reaching out to a
wide audience.
Audiences are able share and interact with the content meaning it
adds a personal touch which is often popular with the audience.
Web 2.0 is popular for promoting main stream films but is often the best
way to promote independent films as it is cheapest and can reach such
a large audience if done well.
This is an example of how Harry Potter used Facebook to capture their
audience
As it is an independent film there is not a large enough budget to
use promotion such as television ads and billboard posters etc. We
will have to mostly rely on Web 2.0 but film posters and magazine
articles etc. will also be a possible way to promote our film.
 I have chosen the magazine Sight & Sound, to feature our film, our
film will feature on the front cover and have write up inside.
 Another way to sell a film is by brand imaging, using
Well known starts or having a film directed by a well known
director can often encourage audiences to watch a film.
 Social realism films hardly ever use well known actors
so often rely on the director to encourage audiences to
watch the film.
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Our film is Social realism so we need to make sure the brand
imaging reflects this to do this the images we use will have to
be dark and gritty.
Tag lines are often used to convey to the audience, what
they can expect and the themes of the film
Example of tag line from Fish Tank
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The unique selling point of our film is the fact it is a
realistic story that many people may be able to
relate to.
The audience will be able to see this through our
promotional material, the main character will
feature most in all of these, you will be able to see
she is a normal everyday girl that most can relate
to by the mise en scene.
By using Sight and Sound magazine to
promote our film it creates interest from
usual customers.
 Also the use of push advertisement and
web 2.0 should create a buzz and hopefully
encourage word of mouth to other age
groups.
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