Transcript Advertising Slam Dunk Research Model

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1. The Question
Marketing and advertising
constantly influence the
choices we make as
consumers. Each time you buy
something you are acting upon
a variety of factors that
influence your purchase. Some
of these factors may influence
you in subtle ways.
How do gimmicks and hype
influence spending decisions?
Created by Fran Glick
BCPS Research Module or Slam Dunk Model, Copyright 2005, Baltimore County Public Schools, MD, all rights reserved. The models
may be used for educational, non-profit school use only. All other uses, transmissions, and duplications are prohibited unless
permission is granted expressly. This lesson is based on Jamie McKensie’s Slam Dunk Lesson module available at
http://questioning.org/module2/quick.html.
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2. Information Sources
Visit the website below and
read to find out about the
factors that go into
influencing your spending
choices. As you read, use
the organizer on the next
slide to take notes on what
you have learned. Be
prepared to be surprised!
Are You Bamboozled by
Advertising?
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3. The Student Activity
Use the organizer to the
right to collect data on
the impact of advertising
on your spending choices.
Take notes on each section
so that you can share
your new knowledge and
understanding in the next
section of this activity.
Advertising
Tricks
Are Sales
Always
Bargains?
Buy One Get
One Free?
What About
Asterisks?
Why is fine
print
important?
What about
image sell?
What about
claims?
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4. The Assessment Activity
Were you surprised? Did you learn things you did not know? Have
you learned things that will influence your behavior in the future?
Many teens would benefit from an understanding of what you have
learned. Create an informational brochure or a video commercial that
will summarize what you have learned and will help you share your
understanding with others.
Your brochure can be made by hand or you can use Microsoft
Publisher to create it. For tips on using Publisher click here.
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5. Enrichment Activities
If you would like to learn more
about this topic and other
elements of media and its
influence.
The following are excellent sites
about the influence of marketing
practices.
• The Merchants of Cool
• The Persuaders
• Buying Smart
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6. Teacher Support Materials
Lesson Focus/Objective: Define and
identify the effects of advertising and
marketing practices on consumer choices.
Maryland Family and Consumer Sciences VSCDRAFT, 2004.
FCSNS 3.5.3- Examine features, prices,
product information, styles and
performance of consumer goods.
FCSNS 3.5.7;3.5.8- Educate an audience to
help them make an informed choice related
to the selection of goods, services, and
products.
Differentiation: Provide copy of all text
with information needed for lesson
highlighted.
Review glossary skills
Some of the Graphic Organizer
may need to be completed. (word box
would assist students in completion)
Allow students to rate with
only agree or disagree.
Time Management Strategies: One 45minute class periods are recommended—for
reading the article and taking notes and the
brochure can be completed for a home
assignment..
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