Transcript Reach Out To Your Target Market & Increase Your Sales with

Take Aim At Your
Target Market &
Increase Your Sales!
with
www.eHomemakers.net
Why eHomem@kers?
• We’re cost-effective with low cost-per-lead
• Access a captive audience through our social
digital network of members/subscribers and
active bloggers
• Our members have high purchasing power:
affluent, PC-literate, English-speaking, mostly
women professionals/business owners
• Multiple tools for effective outreach –
web, e-social network, e-news and print
Why eHomem@kers?
• Build a brand, don’t just advertise on the Net.
With our social network, you can!
Definition of social networks:
"Where technology and services
create unique personal profiles,
map out relationships and
leverage those connections..."
- Charlene Li, Forrester
Research (TrendMarker May
2006, Universal McCann)
Why eHomem@kers?
• Utilise your web ad effectively
“The scope and influence of the
Net now offers fresh
opportunities for advertisers…
There's an exciting dynamism
in advertising, with bloggers,
gamers, social networkers, and
podcasters charting a new
reality for brand building” Universal McCann managing
director Gaurav Bhasin
Why eHomem@kers?
• According to TrendMarker, (also reported in
The Star and NST report "Getting Net Savvy"),
digitally socialised networks offer distinct
advantages over mere web ads. How?
- 10 million active Net users in Malaysia
- 40% spent more than three hours daily on
the Net
- of this group 18% > 6 hours, 41% from 1 to 3
hours
Why eHomem@kers?
- 31% click on banner advertisements
- 27% participate in promotions
- 41% read sponsored pages at least once
weekly
- 14% of bloggers trusted brand reviews they
read and were positively inclined to try a brand
- 64% of local bloggers are women
Your perfect advertisement partner
• Digitally socialised network
Our active forum/blog community builds
relationships with members and visitors
Build your brand, draw
attention to your
products/ services and
get involved with our
social networking
community!
Your perfect advertisement partner
• Cost-effective advertising
cost-per-lead beginning from RM0.001 only
• Multiple mediums to showcase your
product or service
web-based or print
Stretch your
advertising budget further!
Your perfect advertisement partner
• Tell more than 400,000* people about your
business!
high average web traffic monthly*
Global rank 392,094; Malaysia:
6,344 in web traffic ranking
Opt-in permission marketing from 32,000
of your potential customers – and growing!
More than 15,000 e-newsletter subscribers
More than 17,000 print newsletter subscribers
Affluent, consumer-driven target
• High purchasing power:
66% above average!
average member household income RM5000
compared to national average of RM3011*;
*Price Waterhouse Coopers 2004/2005
Global Consumer & Retail Study
Affluent, consumer-driven target
• Consumer- driven membership
comprising 68% women; most are
professionals with families and children who
have opted to work their own home-based
businesses
Affluent, consumer-driven target
• Mobile homemakers, career-savvy
they represent mobile career professionals
who are IT-knowledgeable, enjoy a
flexi-time lifestyle of their choosing,
educated and English Language-literate
Nationwide reach
Majority in affluent Klang Valley:
KL & Selangor
So who are we?
• A non-profit, social enterprise with an
online network of home-based
entrepreneurs, teleworkers and ICT savvy
homemakers
• A loyal community of members
grown and nurtured since 1998 through
dedicated support, business alliances, and
community-wide opportunities
So who are we?
• Local and international collaboration
we have cultivated an effective network of
partnerships with local and international
organisations
Access to training, funding and solutions for startups and small businesses
So who are we?
• Recognition and respect
we create media attention and international
recognition with our community-based work
• the only active English-speaking, niche
tele-working community in Asia-Pacific with
high regional growth potential
Salaam Wanita Eco-Baskets Project
So who are we?
• In the news
• eHomemakers Founder Profiled By BBC
Online, United Nations and International
Development Research Centre
• Salaam Wanita's Eco-Baskets On Sale In
Washington, DC
• eHomemakers Featured In Commonwealth
Foundation’s June, 06 news
So who are we?
• In the news
• eHomemakers Leads Regional Research on
Homeworkers And ICT
• eHomemakers as the resource pool for
international gender/ICT expertise and
speaking circuit
Global broadcast of documentary on
eHomem@kers on 28 Feb 2007
A proven and recognised network
• Some international awards and accolades
• Pan-Asia Award Grants – 2002, 2003
• Women’s Electronic Network Training Award to the founder at the
World Summit on Information Society, Geneva (2003)
• Gender and Information & Communication Technology Awards
(Runner-Up; 2005)
• International Development Research Centre Regional Research
Award Grant
• Chosen by UNDP as a case study for good practices in local poverty
reduction (2007)
• Winner of MSC Malaysia - Ericsson CR Innovation
Awards (Professional Category - 2008)
• Winner of Social Enterprise Award 2009 presented by MCA ICT
Resource Center (MIRC)
Our anniversary
• We are celebrating so take advantage of our
special rates today!
• Selected advertising options discounted at
12% - 15% off standard rates
Web advertising
• WEB BANNER ADS
cost-per-lead RM0.0015 to RM0.0075
over 400,000 monthly web visitors Top web
banner ad
Premium web
banner ad
RM3000/m
364W x 170H
pixels
RM2200/m
351W x 60H
pixels
RM600/m
Web panel
88W x 31H
pixels
Web advertising
• WEB BANNER ADS
invest 6 months, get 1 month free
invest 12 months, get 2 months free
Web advertising
• E-NEWSLETTER (MONTHLY)
from as low as RM0.03 cost-per-lead
• Over 17,000 subscribers
•
•
•
•
•
Some useful statistics
87.73% communicate via email
87.62% have children
70.65% female subscribers
61.94% from Klang Valley
Note: Statistics as at 18 June 2009
Web advertising
• E-NEWSLETTER (MONTHLY)
Web advertising
• E-NEWSLETTER (MONTHLY)
Advertise now to take advantage of the launching price!
Type
1 E-news
3 E-news
12 E-news
Details Page
RM 400
RM 1000
RM 4500
RM 100
RM 150
RM 430
RM 1500
Included
Announcement Ad
(Seminars/Workshops)
[Title + 3 lines (approx. 40 words)] and a
link to your website]
The announcement will also be up on our
Homepage under “Announcements”
during the month.
Advertisers are to email ad text to us.
Home Biz Ad
[Title + 3 lines (approx. 40 words)]
Advertisers are to insert ad text under
Xchange section, once payment is
received, we will enable it and include in
our enews.
Print advertising
•
•
•
•
•
QUARTERLY NEWSLETTER
cost-per-lead RM0.80*
17,000 subscribers
1 page for corporate – RM8,000
2 pages (newsletter can be accessed online
for 10 years) - RM12,000*
• logo displayed on cover page + 1 page
(newsletter can be accessed online for 10
years) - RM14,900*
* calculation does not include pass-on rate and web exposure
Reach out!
• Advertising cost of RM12,000
per issue (2 pages): 17,000
copies (also circulated to
state and federal libraries) CIRCULATION EXPECTED
TO INCREASE TO 20,000
BY DECEMBER 2009!
Print advertising
• QUARTERLY NEWSLETTER
Book your ad space now
Don’t keep your potential customers waiting!
Advertise with eHomem@kers
and increase your sales today
Need more info?
Contact us
And Hit Your Target Market!
Corpcom Services Sdn Bhd (340200-A)
Tel: 03-77265271.
Web: www.ehomemakers.net
Email: [email protected]