Transcript Document
MBMD Ltd. MBMD Ltd. presents Express AdCatcher Express AdCatcher Express AdCatcher is a product custom-tailored for advertisers. This service provides real-time information about commercials broadcasted on television (and radio – optional). You will receive the information up to 60 seconds after broadcasting for all your ad spots, as well as all additional spots that you provide. 24 hours a day, 365 days a year on channels covering more than ¾ of the total television audience. This allows you to track your own and your competitor’s ads online. With this service you gain great advantage on your market! Express AdCatcher – Surveillance of 8 TV Channels (a total of 75% of the weekly audience) • • • • bTV, bTV Action, bTV Comedy Nova, Diema Family, Diema TV7 BNT1 – Observation period - 24/7/365 – Time of delivery up to 2 x 30 sec. after the spot has been broadcasted. Express AdCatcher Key advantages: • A quick and easy way to get information about your ad campaign and those of your competitors. • Independence of advertising agencies and TV broadcasters. • Automatic calculation of the gross expenditures on advertising in your market sector. • The provided information may contain details from all segments of the ad spot – Date, Media Name, Business Branch, Start Time, Duration, etc. (you may get a link to view, in detail, spots from your competitors). • The report could be delivered as e-mail or text message. Example online report... (MS Excel format) Date 05.01.12 Media bTV Branch Technics Spot version Duration Start time (Link to the spot) (Seconds) Gross price 14:51:18 Technopolis Version_05_01_201 2_1 16 lv. Example daily report (optional)... (MS Excel format) Gross price Date 05.01.12 05.01.12 Media bTV Nova Branch Beverage Beverage Position in the ad block 1 5 (last) Spot version Duration Start time (Link to the spot) (Seconds) (according to the currently announced price rates) 14:51:48 Rauch Version_05_01_201 2_1 30 lv. 09:58:19 Cappy Version_05_01_201 2_2 15 lv. 21:20:11 Ariana Version_05_01_201 2_3 7 lv. 19:27:15 Fanta Version_05_01_201 2_4 42 lv. Nova 05.01.12 05.01.12 Beverage TV7 Beverage 2 3 Express AdCatcher For a small price*, this product gives you the ability to watch closely, and in great detail, the broadcasted ad spots. The overall broadcasting amount, broadcasting time zones, as well as the information contained in the ad spot itself. for specific prices, please contact us. Additional options: - Express AdCatcher also allows you to follow the ad campaigns of all your competitors in the given business branch, as you could receive detailed information about their ads. This gives you an unprecedented advantage in the advertising market. Express AdCatcher Additional options: - By conducting sales analysis and by tracking each spot for a specific amount of time, we can find its broadcasting efficiency. - The spots can be assessed in individual focus groups – for the quality of the advertising message; readability; product remembering; overall vision and others. - Advertisers can be consulted on price and product effectiveness of their ads. An image description in the “Medics” branch. Axes assigned with 4 TV channels, pharmaceutical companies and advertising costs. This chart could be suited for each customer with different cross parameters. An image description in the “Medics” branch. Axes assigned with pharmaceutical companies, workday - holiday and advertising costs. This chart could be suited for each customer with different cross parameters. More still… • Based on socio-demographic characteristics of the audience of individual programs in the given TV channels, we can provide development of television advertising campaigns. MBMD Ltd. Contacts: [email protected] [email protected] + 359 2 843 82 17 + 359 884 45 20 53 + 359 887 04 33 78