Transcript Creafi Online Media Mobile

© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
WHO WE ARE
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Creafi Online Media Mobile, is an advertising agency specialised in mobile internet
marketing which offers personalised solutions nationally and internationally focused in
obtaining the best possible returns for our customer's campaigns
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Our team is characterised by the dedication we apply to each of our advertisers to
offer continuous support and optimization as well as positive results for all their
campaigns. We accompany our clients throughout the whole advertising campaign
process, maintaining close collaboration with reports, optimization options, parallel
campaign possibilities and design changes for new creatives.
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
AdMarketplace
Web based marketplace
Ad sales and inventory
management
Comprehensive targeting
Brands
Media Agencies
Publishers
Aggregators
Operators
Blogs
Web Sites Owners
Forums
Consumers
Campaign management
Real-time reporting & analytics
© Creafi Online Media Mobile
Operators
Consumers
Apps
Brands
Developers
[email protected]
www.creafi-online-media.com
OUR GLOBAL MOBILE ADVERTISING ADMARKETPLACE
 3,000+ publishers delivering a global audience across 190 countries
 2 Billions of page impressions per month
 2,600+ advertising campaigns per month
 Up to 98% fill rates for Publishers
 High CTR for Advertisers
 Best of breed mobile advertising technology
 Global & country specific inventory and campaigns
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
PUBLISHERS: REPORTING
Transparent real-time reporting with the
most detailed analytics available
Publisher reports
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Snapshot report
By campaign
By site and app
By creative
By location
Key metrics available on each report
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Ad requests
Ad impressions
CTR
Spend
eCPC
eCPM
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
ADVERTISERS: INVENTORY
We manage more that 2 billion monthly impressions throughout the world on both
mobile internet sites and on Smartphone applications (Android, Iphone, Ipads and
tablets, etc.)
We place specific banners sizes for each of the handsets in order to ensure a
successful impact on the user
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
ADVERTISERS: ADVANCE AND INTUITIVE TARGETING
Day Parting
Target your audience at the
right time of the day and day
of the week
Operators:
Target specific mobile
operators across the
world
Devices
Select specific devices or
brands of devices to display
your campaigns
Language:
Run global campaigns across
international sites and apps
Localization:
Select the countries and
specific geographic
locations to target
© Creafi Online Media Mobile
Mobile Platform:
iPhone OS, Android, Java
Tags:
Match your ads with sites or apps
using our contextual tag
functionality
Demografic:
Select the gender and
age range for your
campaign
[email protected]
www.creafi-online-media.com
ADVERTISERS: POST-CLICK POSIBILITIES
Web
Directs users to any mobile or web page and create bespoke landing pages
for these campaigns
Click-to-call
Increase the odds of that user turning into a lead or a customer for your business
iPhone App Store application
Enables users to click on your ad and start downloading your Apple app to their phone.
Option available on Apple devices
Click-to-audio
Direct users to audio ads such as podcasts or music downloads that play out after users have
clicked on the ad. Option available on Apple devices
Click-to-video
Direct users to a rich video ad for your product or service straight from your banner or text link.
Option available on Apple devices
Apple iTunes store
Create campaigns that direct users straight into your Apple iTunes store purchase pages.
Option only available on Apple devices
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
ADVERTISERS: REPORTING
Transparent real-time reporting with the most
detailed analytics available
Advertising Reports
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Snapshot Report
By campaign
By site and application
By creative
By location
Key metrics available on each report
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© Creafi Online Media Mobile
Impressions
Clicks
CTR
eCPC/eCPM
Spend
CPA/CPD
[email protected]
www.creafi-online-media.com
SOME OF OUR CLIENTS AND MEDIA PARTNERS
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
ADVERTISERS: CASE STUDIES (App Install tracking)
Goal
Action
Metrics
Drive downloads of the
Booking.com app with a
target Cost Per
Download.
One click to the iTunes
App Store download
page.
A conversion is recorded
the first time the app is
opened.
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
ADVERTISERS: CASE STUDIES (Mob. site conversion tracking)
Goal
Action
Metrics
Generate test drive and
brochure requests with
a Cost Per Lead target.
One click to a mobile
web site where
consumers can enter
some details.
Conversion tracking
enables advertisers to
optimise Cost Per Lead.
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
ADVERTISMENT: CASE STUDIES (clicks to video)
Goal
Generate awareness and
interest in going to see
the film Yogi Bear.
© Creafi Online Media Mobile
Action
One click to an inapp auto-play 30
second video short.
Metrics
Measuring average view
times and number of
completed views.
[email protected]
www.creafi-online-media.com
ADVERTISERS: CASE STUDIES (social, mobile and video)
Campaign
HTML 5 site
Facebook page
Video
Drive consumers to find
out more about the Hall
Pass film.
Hall Pass mobile site
containing rich media
and more information
about the film.
Leverage the power of
“Like” to get friends
engaged and push
updates.
Leverage the power of
sharing with friends and
enable emotional
connection via video.
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
ADVERTISERS: CASE STUDIES (Geo-targeting)
Goal
Action
Metrics
Target consumers within
specific USA DMA
regions.
One click on banner for
consumer redeem a
coupon which is sent by
text message.
Consumer redeems
coupon in-store at POS.
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com
CONTACT
Jens Haxgart – [email protected]
Seville & Marbella | Spain
es [at] creafi-online-media.com
B.A. | Argentina
ar [at] creafi-online-media.com
London | UK
uk [at] creafi-online-media.com
Miami | USA
us [at] creafi-online-media.com
© Creafi Online Media Mobile
[email protected]
www.creafi-online-media.com