Transcript Advertising - Fort Thomas Independent Schools

Advertising
3rd Grade Economics Lesson
Be An Ad Detective!
• Advertisers place their ads and logos all
over. Be an ad detective and see if you
can find the hidden ads.
• http://pbskids.org/dontbuyit/advertisingtrick
s/betheaddetective_1.html
Logos
• What do you think of with each of these
logos?
Jingles
• What do you think of when you hear these
jingles?
• http://www.econedlink.org/lessons/popup.
php?lesson_number=645&&flash_name=e
m645_quiz_template_v3b.swf
• Companies know that people remember
logos and catchy jingles.
TV Advertising
• Most TV shows have commercial breaks to
show advertisements. What kinds of ads are
shown during the shows you watch?
• What do these products have in common?
-Are they usually things that young people would
want to buy?
• Why do you think these products are
advertised?
-Companies want young people to know about
their products and buy them.
Advertising Techniques
• Humor grabs people’s attention.
• Celebrities: Ads use movie stars, cartoon
characters, and pro athletes to promote
products.
• Popular Music
• Bright colors
• Words like “new,” “amazing,” or “free” can
be effective.
TV Commercials
• We will watch some commercials to
determine what techniques advertisers are
using to sell their products.
• As you watch, think about what strategies
Gatorade is using to grab your attention
and persuade you to buy the product.
• http://www.safeshare.tv/v/DwhTYFwfACA
Analyzing the Gatorade Ad
• Who is the target audience for this commercial?
-Athletes
• How does this ad try to grab people’s attention?
- Using famous athletes
- strong beat to the music
Gatorade: The Real Message
• What message is Gatorade trying to send
to young people in this ad?
– They will feel cool, tough, and strong like the
athletes shown if they drink Pepsi.
*Do you think these messages are true?
Different Types of Messengers
• Advertisers try to pick messengers they think
people will trust.
– Famous People: People may want to buy a product to
be more like a celebrity. (Example: Buying Nike golf
clubs to play more like Tiger Woods)
– Experts: Dentists may recommend a certain
toothbrush or toothpaste
– Ordinary People: Some people like the opinion of
ordinary people, such as a mom’s opinion about how
well a laundry detergent cleaned her kids’ clothes.
Levi’s Jeans Ad
• http://www.safeshare.tv/v/_wxiggZ2JRQ
• What kind of messenger did Levi’s use?
– They used humor with an ordinary person to
get your attention.
• Who is the target audience?
– Young people, Hispanic Americans
• What is the message?
– Levi’s jeans can make you feel special and
cool.
• http://www.safeshare.tv/v/iWYRH5jnQBo
• What is the message?
– Dan Jansen is an inspirational celebrity, and
he is associated with VISA. The ad makes it
seem like you will be strong and have
perseverance like him if you use a VISA credit
card.
• http://www.safeshare.tv/v/8ULR68LTmbw
• What type of messengers are used in this
commercial?
• What is the message?
• What do you think the makers of Crest or
Aquafresh would say about this ad?
Product Placement
• With TiVo and DVR, companies know that
many people do not watch commercials.
They pay to place their product directly in
the show so viewers can’t miss their ad.
-Example: American
Idol judges always
drink Coca-Cola.
Conclusions
• You are constantly being faced with
advertisements and you cannot always
trust the ads.
• Ask yourself: Who is advertising this
product? How are they grabbing my
attention? Who is the messenger? What is
the real message?
• You make the decision!