Transcript AdTaxi SEM Packages

AdTaxi SEM Packages
ATX
Silver
Gold
Platinum
Up to $500
$501 - $1,999
$2,000-4,999
$5,000 and up
$150/mo
Up to $750 = 30%
Up to $2,000 = 25%
20%
20%
Search network
Google
Google
Google & Bing
Google & Bing
Keywords
5-10 keywords
recommended by
Google
Customized for your
business
Customized to your
business
Customized to your
business
Ads
Recommended by
Google
Customized to your
business
Customized to your
business
Customized to your
business
Additional Features
N/A
N/A
Includes 4 of the
features at right
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Advertiser Monthly
Budget (Includes
management fee and
media spend)
Management Fee
(included in advertiser
monthly budget)
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Bing ads
Integrated display
ads
Remarketing ads
Time-based
promotions
Seasonal ads &
campaigns
ROI/CPA
optimization
Conversion
optimization
Lead Tracking
N/A
Conversion and Call
tracking through Proxy
page (Budgets of
$1000/mo and over).
Conversion and Call
tracking through proxy
pages, Google Analytics
support.
Conversion and Call
tracking, proxy pages
available. Google
Analytics support.
Plus lead integration
with clients’ systems.
Reporting
Monthly automated
report.
Automated Real-time
performance reporting
available with client
login.
Automated Real-time
reporting plus monthly
summary report with
recommendations
Real-time reporting,
written monthly
summary report, plus
30 minute monthly call
to review reporting (by
request only).
Support
N/A
Online support through
ticketing system.
Responses may take up
to
Online support through
ticketing system from
an SEM manager.
Dedicated SEM account
manager & cross-media
planning. Support
through ticketing
system with limited
email availability.
AdTaxi SEM Packages
AdTaxi Express
Advertisers spend up to
$500/month in paid search
advertising.
• 5-10 keywords recommended by Google
• Ad copy recommended by Google
Flat Management fee:
$150/mo. Management Fee
AdTaxi Silver Status
An excellent package for
businesses of all types looking to
reach new customers where
they’re looking for you.
Advertisers spend between $501
- $2,000/month in paid search
advertising
AdTaxi Gold Status
For businesses with the need to
reach more customers and track
more precisely, the Gold package
offers more sophisticated search
advertising features.
Advertisers spend $2,0015,000/mo. in paid search
advertising
AdTaxi Platinum Status For businesses with the highest
SEM needs, a completely
customized offering designed to
meet your online marketing goals.
Advertisers spend over
$5,001/mo. in paid search
advertising.
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Ads in Google search results
Keyword package customized for your business
Expertly crafted ads custom to your business
Call tracking
Automated real-time performance reporting
Online support through ticketing system
• Custom-built keywords and ads
• Selection of enhanced campaign features, such as:
• Bing ads
• Search remarketing ads
• Integrated display ads
• Time-based promotions
• Seasonal ads & campaigns
• ROI/CPA optimization
• Detailed lead tracking w/ call tracking & Google Analytics
support
• Automated Real-time reporting plus monthly summary report
with recommendations
• Custom-built keywords and ads
• Enhanced campaign features, such as:
• Bing ads
• Search remarketing ads
• Product listing ads
• Integrated display ads
• Time-based promotions
• Seasonal ads & campaigns
• Ongoing ad testing & optimization
• ROI/CPA optimization.
• Proxy landing pages and conversion optimization testing.
• Lead tracking integrates with clients’ systems
• Real-time performance reporting; detailed monthly activity &
performance report; additional reporting as requested.
• Dedicated SEM account manager; AdTaxiNetworks crossmedia planning.