Transcript Geographic Information Services (GIS)

Geographic Information
Services (GIS)
Advanced Mapping and Data Mining
Brian Webster Consulting
Wirelessmapping.com
What is GIS?

Geographic Information Systems
 Visual presentation of data
 Uses maps to “SEE” your data and any
trends
 Complex analysis of data
 Creates answers and business intelligence
 Properly used, it gives a competitive
advantage
What can GIS do for me?

Objectively displays data
 Shows trends or clusters (or lack of)
 Compares new and old data
 Studies proprietary data against public
information like census statistics
 Gives you more information to make
business decisions
What will it tell me?

Sales by location and amount
 Where your customers come from
 Who your best customers are
 Why some locations perform better
 If advertising is being targeted in the areas
your customers are located
What will it tell me (continued)

If you have overlapping service areas
 The average distance your customers travel
to buy
 The most profitable customers and if you
target advertising to them
This type of information can
be gathered quickly and cost
effectively.
GIS should be called a
“Business Intel System”
Show me more!
Simple plot of customer addresses
These images illustrate the concept of mapping your customer addresses to look at
any trends. This data is easily overlaid on a street map. Each dot is an address
record.
Customer Mapping Tools

Mapping data can help you assign
workloads or territories
 Territories can be assigned by density or
physical area
 Existing databases can have this
information added without manual input
Example Territory Map
In conjunction with this type of map a corresponding spreadsheet or database can be
created that would assign any address to the proper territory, eliminating manual data
entry to existing systems.
Targeted Marketing

With commercial mailing lists you can use
selected records based on your needs. If you
open a new store you can market to the
addresses in the list that pertain to that
location only
 Helps maximize your advertising dollars
 Examine the circulation or coverage area of
your media outlets to chose the most
effective advertiser for your needs
Example Newspaper Circulation Areas
Radio Station Coverage Areas
GIS and Wireless Internet
Systems
Uses

GIS can display detailed road information
with specific transmitter coverage area
 For multi transmitter networks GIS can
create maps showing the best serving site
 Address data can be compared to the
coverage area to identify who can be served
 The best tower to serve the customer and the
expected signal level is recorded
 The number of potential customers in each
tower service area can be calculated to plan
for proper network loading
Network Coverage Map
This map shows the coverage area and signal levels for a 15 site network
Best Serving Site Map
This map shows the service area of each tower in the network.
What other things can GIS
do?

Identify exactly who is served by name and
address
 Pre-Qualify customers for service by street
address while they are on the phone!
 Eliminate truck rolls to check for service
availability
 Tabulate total served households and
population count
 As new sites are added, data can be easily
re-examined
Map of Served Addresses
The same 15 site network map with business data overlaid. A corresponding
spreadsheet shows which tower serves which address. Site and network
capacity is planned using this information.
Residential Served Addresses
This is the same system with residential data displayed. A spreadsheet is
created to show which homes are served and by which tower. This data is
used with business data to determine overall network capacity needs.
Demographic Studies
The yellow areas represent the census blocks covered by a 4
site wireless network.
Household Density
Each census block is shaded by number of households, the
darker the color the more units in the area. This total network
serves 34,753 households with a population of 97,660.
Other Uses

Examine tower databases for new
transmitter locations
 Intelligently investigate new sites for
financial viability before construction
 Identify key demographic elements of your
served markets
 Compare your coverage area to your
advertising distribution areas
GIS and Due Diligence
Business Acquisitions

GIS is a valuable tool for investigating the
value of a company for purchase or
acquisition
 GIS shows business data trends that may
not be obvious
 GIS allows business decisions to be made
based hard facts rather than intuition
 GIS allows you to uncover a “diamond in
the rough” or to expose an overvalued entity

Uncover market information about the
company that may have gone unnoticed
 Do this quickly and cost effectively
 Use as tool to determine the best purchase
price
 Determine how to best integrate the new
company with your existing operations
 Identify and eliminate overlapping services
or territories
GIS can speed the due
diligence process
considerably
The bottom line is GIS can be
applied to make actionable
financial decisions
Contact Information
Wirelessmapping.com
Brian Webster Consulting
214 Eggleston Hill Road
Cooperstown, NY 13326
(360) 242-1363 Voice
(208) 692-1898 Fax
[email protected]