Transcript VGA Main Marketing Features

VGA Main Marketing Features
by Kiner Liu/DPS Marketing / 2010-05-20
Version 1.3
Confidential
Page 1
Product Segment
Flagship
Thermal
(Special Function)
Components
Software
Lightning
Hawk
Twin Frozr II
Cyclone
Military Class
Afterburner
Confidential
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Lightning
Strengthened Power Design
 15 Phase PWM Design
 Dual 8-pin external Power
 LPL (Lightning Power Layer)
Top quality Components
 All Hi-c CAP for GPU Power
100% SSC (Solid State Choke)
 Proadlizer
 Golden-plated Connectors
Overclocking Features
Lightning is the flagship series that can build up
MSI branding image.
It has created a lot of World Record!
Promote Lightning = Promote all MSI VGA main
features at once!
- Fastest single GPU card
(approved by Futuremark)
- Ever created 9 WR
Records at once
 Over Voltage function of GPU
 Afterburner Overclocking utility
 V-Check Points
Best cooling design
 Twin Frozr II Thermal Design
 SuperPipe Technology
 Form-in-one Heatsink
Confidential
Fastest GTX 200
single GPU card!
Fastest GTX 260 card!
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Hawk
• Hawk is the high C/P series with great
overclocking capability and better cooling.
Strengthened Power Design
7+1 Phase PWM Design
Top quality Components
- Fastest HD 5770 card
- Got over 30 awards!
Military Class Components
Overclocking Features
Voltage Adjustment by Afterburner
V-Check Points
13 ℃ cooler!
Best cooling design
Mini Twin Frozr II
Confidential
Page 4
Twin Frozr II Thermal Design
Dual 8CM PWM Fans
8CM
Dual Fans provide extra 50% more airflow
and can cool down all components at once.
8CM
Five heat pipes with SuperPipe technology
I 8mm
I 8mm
Five heat pipes can transfer the heat
from GPU to each fin efficiently. With
8mm SuperPipe, the heat can be
transferred even faster.
Nickel-plated copper base
Nickel-plated copper base can dissipate heat
from GPU to heat pipes much faster, ensuring
low working temperature of GPU.
Confidential
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Cyclone Thermal Design
New Cyclone
9CM
9cm PWM fan
40% more airflow
New Cyclone with rounded design
can prevent from keeping dust on
the edge .
Nickel-plated copper
Base for better quality
and durability
Dual heat pipes for
faster heat dissipation
Confidential
Cyclone
Cyclone with right angle design
may keep dust on the edge
after long time usage
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MSI SuperPipe Technology
90%
better
 8mm extra thick heatpipe
 Thickest heatpipe used on graphics card
 60% thicker than traditional heatpipe
Confidential
Page 7
Thermal Comparison
26.6dB
21.3 dB
48.1dB
25.3dB
Lower means better
3000RPM, 38dB
1100RPM, < 20dB
℃
2000RPM, 31.2dB
1350RPM, < 20dB
Lower means better
Confidential
Page 8
Afterburner
MSI Graphics Card Performance Booster
Confidential
Page 9
Afterburner Feature Overview
• MSI Afterburner is the best overclocking/monitoring
software of VGA Cards.
• Based on Rivatuner core and co-developed by MSI & the
author of Rivatuner.
• Support all MSI graphics cards.
Five exclusive features
Voltage
Adjustment
Confidential
Advanced
Fan Control
2D/3D
Profile
Switch
Benchmark
Kombustor
Multi GPU
supported
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Voltage Adjustment
• MSI, the only VGA manufacturer
supports voltage adjustment from GTX
480 to GT 220!
13% up
22% up
28.7 % Faster!
Confidential
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Advanced Fan control
• The first tool can control different
fan speed according to different
temperature points.
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2D/3D Profile Switch
• 5 Profiles for different personalized
settings.
• 2D/3D Profile Switch automatically.
Quick Keys to
switch Profiles
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Page 13
Benchmark - Kombustor
• Based on Furmark core technology.
• Help find maximum oc capability in a very short
time.
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Multi GPU Supported
• Extreme overclocker’s “must have” feature.
• Supports SLI/PhysX SLI mode.
• Supports independent settings
(Voltage/Core/Shader/Memory clock) to each card.
Confidential
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Military Class Componets
Confidential
Page 16
Military Class Graphics card
 Top Quality Components
 All Military Class components meet temperature requirement of US
Department of Defense MIL-PRF-39003L standard
GPU Power
Hi-c CAP
Power Module
SSC (Solid State Choke)
Power Module
All Solid CAP
Confidential
Page 17
Military Class Hi-c CAP
15x Less Leakage
Temperature (°C)
85
 More stable power output
Gaming + Bad
environment
 Higher power efficiency
75 Gaming
Solid Cap
65 Office
Lifetime
Confidential
Higher is better
Leakage Current (µA)
Lower is better
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Military Class Solid State Choke
Coil
Pure Iron
Metal Stick
No Buzz!!
 No separate parts in the SSC
 Coil is completely buried inside the SSC
 Don’t generate vibration noise under heavy loading
Confidential
Maximum Current (A)
higher is better
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Military Class Solid CAP
ESR (Equivalent series resistance)
 Internal resistance of components
 Lower ESR = Lower temperature
 Lower ESR = Higher efficiency
Temperature (°C)
80
Gaming + Bad
environment
75 Gaming
65 Office
Normal Solid Cap
Lifetime
Confidential
Higher is better
ESR (mohm)
Lower is better
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