Transcript Understanding Ethics Using Scenarios Objective

ICA:
Understanding Ethics Using Scenarios
Objective
 To provides moral reasoning guidelines to apply tio
business situations
Assumption
 No one right answer to many ethical dilemmas you will
face – art not science (wisdom)
 Practicing w/ scenarios & debating w/ others helps will
build sensitivity & awareness & will hone ethical
reasoning skills
Moral Reasoning Test 1
1.
2.
3.
4.
5.
Broad Thinking About Decision Consequences: Think
broadly about possible ethical issues associated w/ the
situation/decision. Anticipate the consequences of various
options.
Who is Involved & Why? Involve as many of the right
people as possible in the decision making process. Establish
the right criteria for involvement (who, why, when, how?)
Stakeholder Interest: Does this decision produce the most
good and least harm to relevant stakeholders?
Conventional Moralism: Does this decision uphold
conventional moral rules? (sources of morals/ethics)
Personal Test: Can I live with this decision? (Gut check)
Moral Reasoning Test 2
1.
2.
3.
4.
5.
6.
The Publicity Test: Would I want to see this action that I’m
about to take described in the front page of the local paper in
a national magazine?
The Moral Mentor Test: Would the person I admire the
most engage in or support me doing this?
The Admired Observer Test: Would I want the person I
most admire to see me doing this?
The Transparency Test: Could I give a clear explanation for
the action I am contemplating including an honest and
transparent account of all my motives that would satisfy a fair
and dispassionate moral judge?
The Mirror Test: Will I be able to look at myself in the
mirror and respect the person I see?
The Golden Rule Test: Would I like to be on the receiving
end of this action and all its potential consequences?
Decision Making Model
Step 1 – Relevant Issues & Facts

Identify the Issues & Relevant Facts
Step 2 – Gather Information & Consider Interests

Gather Information & Identify Stakeholder Interests
Step 3 – Brainstorm & Involve

Brainstorm Alternatives w/ the Right People
Step 4 – Choose Actions

Choose a Course of Action and check/double check
Logic/Reasoning before release
Ethical Scenarios
1.
2.
3.
4.
5.
6.
R.J. Reynolds: Promotions to the Youth Segment
Forest Ethics: Victoria’s Dirty Little Secret
Star 38 Programmers: Who is On the Line?
Sparkle Gem Jewelers: The Jeweler’s Tarnished Image
Bartok Manufacturing: Bright Baby’s Bright Ideas
David Burdick, ACME Bubblegum: The Blogging CEO