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Ethics is a set of principals or standards.
Our code of business ethics reinforces our core values .
Business ethics are critical for a company’s success because they build
trust and transparency.
 The code of business ethics applies to all accenture people.
Ethical decision making model helps you to resolve the following
dilemmas:What do you do when there’s more than one potential right?
When you are forced to decide situations, where the code does not
provide a signal, definite answer,
 when you must weigh a “right Vs right” action.
Test:- Is it Legal ?
Caution
Test:-Right Vs. wrong
decision
STOP
Analyze:-Right Vs. right
dilemma
STOP
Resolve:-The higher right
Resolve one way
Resolve other way
Trilemma
Third way out

Another tool to help improve your decision making process is the “FIVE
Cs”. The five Cs are designed to help you make the best decision by
drawing on the strengths of your colleagues & the company.
The five Cs in action: COMMUNICATE
 CONSULT
 CROSS-CHECK
 COLLABORATE
 COURAGE

 Integrity
is recognizing the right from wrong & understanding the ethical
implications.
 Integrity is the following of moral or ethical principles. inspiring trust by
taking responsibility, acting ethically & encouraging honest & open
debate.
 Integrity is doing the right thing even if nobody is watching.
 Integrity is based on ethics.
Integrity requires 3 steps:Discerning what is right & what is wrong.
Acting on what you have discerned, even at personal cost.
Saying openly that you are acting on your understanding
from wrong.
of right
 The
code of business ethics is founded on our core values & clarifies the
right action to take in a wide variety of situation.
 Our core values shape the culture & define the character of our company.
The 7 core values to shape our business practices at every corporate
level: HONESTY
 BOLDNESS
 TRUST
 FREEDOM
 TEAM
SPIRIT
 MODESTY
 FUN
These seven core values makes a company socially
responsible
 Acting ethically is your personal responsibility.
Take a stand when you see a problem, and when in
doubt, ask for help.
For each of us ethics & compliance are calls to
action.
 “Asking for help is a sign of strength, not
weakness”.
THANK YOU