Transcript CHAPTER 1 Marketing Management Series Event

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CHAPTER 9
International Business Plan Event
Purpose
 The International Business Plan Event provides an
opportunity to apply marketing skills in an
international setting.
 You will prepare a written proposal for a new
business venture (a new business or new product or
service of an existing business) for a foreign country.
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CHAPTER 9
International Business Plan Event
Scenario
 This project will be completed by one to three members.
 Participants will choose a product or service to
introduce to a foreign country.
 Each individual or group must conduct thorough
research to determine the trade area, economics,
culture, and political climate of the chosen country.
 The demographics and psychographics for your
selected country must be a good match for your idea.
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CHAPTER 9
International Business Plan Event
Description
 After you have determined the best international
market for your product or service, you must
persuade an international banker (judge) to grant the
loan needed for your business idea.
 This project consists of a written document and the
oral presentation.
 The oral presentation may be a maximum of 15
minutes in length.
(continued on the next slide)
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CHAPTER 9
International Business Plan Event
(continued from the previous slide)
Description
 The body of your international business plan will
consist of the following parts:
 Executive summary
 Introduction
 Analysis of the international business situation
 Planned operation of the proposed business/
product/service
 Planned financing
 Bibliography
 Appendix
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CHAPTER 9
International Business Plan Event
Performance Indicators Evaluated
 Exchange information and ideas with others through
writing and speaking.
 Participate as a productive team member.
 Conduct international research to determine the
feasibility of a business idea.
 Analyze research data to derive facts and other
information needed to make international business
decisions.
 Determine factors affecting business risk.
MARKETING
© 2009 South-Western, Cengage Learning