Transcript CHAPTER 1 Marketing Management Series Event

1
CHAPTER 8
Internet Marketing Management Team
Decision Making Event
Scenario
 You must develop a plan to be used by student
organizations that describes how to distribute
information to the expanded target market and assist
customers in placing their orders online.
 You must also develop a system to ensure the sale
is credited to the appropriate school organization.
(continued on the next slide)
MARKETING
© 2009 South-Western, Cengage Learning
2
CHAPTER 8
Internet Marketing Management Team
Decision Making Event
(continued from the previous slide)
Scenario
 In addition, Holiday Joy wants your suggestion for a
reasonably priced gift to give customers who
purchase more than $50 of merchandise.
 The vice president would also like your suggestions
on how to update the web site to promote products
more effectively.
MARKETING
© 2009 South-Western, Cengage Learning
3
CHAPTER 8
Internet Marketing Management Team
Decision Making Event
Description
 You will present your recommendations to the vice
president.
 You will have ten minutes for your presentation, and
the judge has five minutes to ask questions.
MARKETING
© 2009 South-Western, Cengage Learning
4
CHAPTER 8
Internet Marketing Management Team
Decision Making Event
Performance Indicators Evaluated
 Describe the unique aspects of Internet sales.
 Explain online sales strategies.
 Discuss the features of an online sales campaign.
 Conceptualize web site design.
 Explain the relationship between customer service and
distribution.
 Explain the nature of positive customer/ client relations.
 Explain the nature of online advertisements.
MARKETING
© 2009 South-Western, Cengage Learning