Transcript CHAPTER 1 Marketing Management Series Event Description

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CHAPTER 1
Marketing Management Series Event
Description
 The Marketing Management Series Event consists
of a 100-question multiple-choice comprehensive
exam and role-plays.
 The role-play portion of the event requires
participants to accomplish a task by translating what
they have learned into effective, efficient, and
spontaneous action.
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MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 1
Marketing Management Series Event
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Description
 Students have ten minutes to prepare their strategy
for the role-play and another ten minutes to explain it
to the judge.
 The judge has five minutes to ask questions related
to the presentation.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 1
Marketing Management Series Event
Scenario
 Solid Trust Homes has called upon you to help stop
the unfavorable publicity.
 You must outline a strategy that includes steps to
overcome all of the negative publicity that Solid Trust
Homes has received.
 The goal is to create satisfied customers who,
through word of mouth, will share positive comments
with prospective customers.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 1
Marketing Management Series Event
Performance Indicators Evaluated
 Explain the nature of positive customer/client
relations.
 Demonstrate a customer-service mindset.
 Explain management’s role in customer relations.
 Explain warranties and guarantees.
 Evaluate customers’ experiences.
MARKETING
© 2009 South-Western, Cengage Learning