Transcript Entrepreneurship Participating PowerPoint

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CHAPTER 21
Entrepreneurship Participating Event
Purpose
 The purpose of the Entrepreneurship Participating
Event is to provide an opportunity for the participant
to develop and present a proposal to form a business.
 The event provides an opportunity for participants to
develop and demonstrate mastery of essential skills
as they apply to the analysis of a business
opportunity, the development of a
marketing/promotion plan, and the development of a
financial plan.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 21
Entrepreneurship Participating Event
Scenario
 After conducting research, participants must choose
an independent or franchise business for a selected
location.
 The business plan should convince financial
institutions and/or venture capitalists to invest
money in your idea.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 21
Entrepreneurship Participating Event
Description
 Written plan
 Executive Summary
 Description and Analysis of the Business Situation
 Proposed Marketing/Promotion Plan
 Proposed Financing Plan
 Bibliography List
(continued on the next slide)
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 21
Entrepreneurship Participating Event
(continued from the previous slide)
Description
 Presentation
 Participants will have 15 minutes to present and defend their
business prospectus to the judge.
 The judge has an additional five minutes to ask the
participant questions about their business plan.
 Your presentation must convince the judge to invest in your
idea.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 21
Entrepreneurship Participating Event
Performance Indicators Evaluated
 Analyze the opportunity for starting a business.
 Interpret financial statements.
 Take a concept from an idea to a business proposal.
 Set priorities and demonstrate effective time
management.
 Demonstrate critical thinking/problem-solving skills.
MARKETING
© 2009 South-Western, Cengage Learning