Transcript Multimedia-On-Demand (MOD) from Chunghwa Telecom

Multimedia-On-Demand (MOD)
from
Chunghwa Telecom
 Chunghwa Telecom
 Project Investment
 Architecture
 Applications
 Benefit
Chunghwa Telecom
• Chunghwa Telecom (CHT) is the largest
Telecom company in Taiwan (The one and only
local phone company).
• Customer Base:
– Land Phone subscribers : 13 million
– Cellular phone subscribers : 8.26 million
– Internet subscribers : 3 million plus
(Population of Taiwan is 23 million, 5 million
plus households)
• Capital over 14 billion US dollars
Chunghwa Telecom
• CHT provides Broadband Intranet services
(pay per service typed) to both business and
residential customers via TV
• Using Broadband Fixed IP Network with
Broadband Access Technology such as ADSL,
VDSL, Fiber to Building to Provide HighQuality (MPEG 2/4) On-Demand Multimedia
Services
Project Investment

CHT is in the process providing 100,000
households trial system in greater
Taipei area and verified ADSL being
adequate to provide MOD services in
CHT local loops.

In 2005, CHT will set up a 600,000
subscribers commercial system to
provide MOD services in the greater
Taipei area.
Project Investment

CHT has invested over US$80 million for
field trial and network deployment

CHT has reached 3 million ADSL
subscribers in January of 2004 and still
increasing. (total 5 million household in
Taiwan)
Project Investment

Our prediction of growth for MOD
subscribers would be
• 100,000 subscribers in 2004
• 400,000 subscribers in 2005
• 1 million plus subscribers in 2006
• Near 2 million subscribers in 2007
Architecture
POTS
Central Exchange
Broadband
IP Network
DSLAM
Video/Voice/Data
Control
Splitter
Streaming
Single Copper Pair
Local Loop
ATU-R
Set Top
POTS
Remote
Control
Multimedia Data Store
Subscriber Residence
Architecture

Customer premises equipment:
Set-Top-Box (STB): web-based human
interface to provide Internet access and
video services at the same time

Broadband access technologies as
ADLS, VDSL, Fiber to the Building…etc.
Architecture




Networking technologies: Managed-IP
solutions
Video servers: Unicast and Multicast
video
Service Management System (SMS)
TV Channel Portal
Applications

The applications of CHT MOD:
• Personalized EPG
• Broadcasting Channels
• True Video on Demand
• Broadcasting Near Video on Demand
• Karaoke on Demand
Applications
• Interactive e-Learning
• Walled garden Information provided
such as News, Stocks, Travel…etc.
• Electronic Interactive Home Shopping
• TV mail
• Game
• TV ATM Payments
Benefit

More Channel content options

Increase revenue from premium
services

New adaptable to IT applications

End-to-end management
Benefit

Customer consolidation and secured
customer loyalty

Cross marketing at each programming

Interactive content creates new
entertainment and opportunity