Transcript a global network that modifies itself to revolve around your personal

Today’s Focus:
• Definition
What Mobile Web 3.0 means to us
• Research/Trends
Interviews, Statistics, General facts and figures
• Problems
Result of the research
• Where we want to go
What we think should be our main focus
Mobile Web 3.0
We believe Mobile Web 3.0 will be “a global network that
modifies itself to revolve around your personal goals.”
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Everyone in the world uses the Internet
A universal experience
Can be accessed anywhere through the handset
Internet becomes more flexible
Tailored to personal needs
How it relates to Distributed Architecture
Distributed Architecture –
Different components working together
Mobile Web 3.0 –
People and products seamlessly interacting with one another
What Others Found:
According to the Pew Internet Project’s December 2007 survey:
• 58% of adult Americans have used a cell phone or personal digital
assistant (PDA) to do non-voice data activities
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Texting
Emailing
Pictures/videos
Maps and navigation
• 41% of adult Americans have logged onto the internet on the go, that
is, away
• 62% of all Americans are part of a wireless, mobile population that
participates in digital activities away from home or work.
Source:
http://www.pewinternet.org/PPF/r/250/report_display.asp
http://www.pewinternet.org/PPF/r/244/report_display.asp
-AGE OF INTERNET USERSAge
12-17
%
87%
18-24
25-29
30-39
82%
85%
83%
40-44
45-49
50-54
55-59
60-64
65-69
70-75
76+
76%
73%
68%
68%
55%
57%
26%
17%
(Source: Wash Post 2/6/06 quoting Pew Internet & American
Life Project surveys conducted Oct.-Nov. 2004 (teens) and
Jan.-June 2005 (adults)
Those who say it would be very hard to give up…
2002
2006
2007
38%
43%
51%
Internet
38
38
45
Television
47
44
43
Landline telephone
63
48
40
Email
35
34
37
Blackberry or wireless
email device
6
22
36
Cell phone
Source: Pew Internet & American Life Project Surveys
Internet and Technology Use
% that…
Landline
Only
Both, Interviewed on
Land
Cell
Cell
Only
Use the internet
46
85
90
84
Send/receive email
41
80
83
77
Internet Users online yesterday
64
75
72
70
Source: 2005 National Health Interview Survey conducted for the Center for Health Statistics through in-person interviewing.
• Cell phone users are more likely to use the internet
• Use more internet services
• Use it more often
• There were 254 million US mobile subscribers in
Q1 2008, according to CTIA, the wireless industry
trade group
• According to Nielsen, 144 million (57%) US mobile
subscribers were data users in Q1 2008 (defined
as those subscribers who used their phone for any
data use, be that SMS text messaging or
accessing the mobile Internet)
• 95 million (37 percent) US mobile subscribers paid
for access to the mobile Internet, either as part of a
subscription or per use
• 40 million subscribers (15.6 percent in May 2008)
were active users of mobile Internet services, using
those services at least once on a monthly basis
• Mobile Internet use accounted for $1.7 billion in
revenue in Q1 2008 (more than $5 billion in total
revenue in 2007)
Source: www.nielsenmobile.com July 2008
VOC Interviews
• 18 – 40 years old
• Mixed ethnicity and gender
• What we asked:
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What phone do you have and what do you think of it?
Do you use the mobile web on your phone?
Have you had any problems with the mobile web?
Do you plan on buying a new phone in the near future?
What features interest you?
Problems Realized
Screen Size
Capability
Personal Preference
Service
Screen Size
• Too small
• Bad resolution
“I wish my pages looked better. I hate
that I can’t see the whole page.”
Elle, 19, Chicago –
Full-time Student
“I don’t like using the web on my phone
because it’s such a small screen.”
Brandy, 20, Chicago –
Full-time Student
Capability
• Media
• Organizer
• Documents
“It’s important for me to be able to look
up documents online on my phone.”
James, 30, Chicago –
Lawyer
Lisa, 22, Chicago –
Graduate Student
“For my next phone, I want something like a
Blackberry, with organizer, internet, picture/media,
and email.”
Personal Preference
• Keypad type
• Phone styles
“I like the full keyboard on my phone.”
Lisa, 24, Chicago –
Director of Special Events
“I don’t like small keypads. It’s difficult to text
when the keypad’s too small.”
Jonathan, 22, Chicago Full-time Student
Service
• Speed
• Reception
“By the time it loads, I could’ve
driven home.”
Matt, 18, Chicago –
Full-time student
Problems
• Not like a personal computer
– Screen size/ keypad size
– Compatibility
– Customizability
• Web browsing experience
– Slow browsing
– Clumsy navigation
• Service
– Reception
– Speed
Future Plans
Future Research
• Retooled VOC questions
– Size Choices, which would you like to carry around?
– How would you personalize or customize your phone?
– How do you:
• Make a call?
• Check Email?
• Socially Network?
Future Research
• Product and System Concepts
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It has to connect with the user and build a relationship
Size
Interface
Specific must-have features
To Sum Up Our Discussion
• Statistics
– There are many people who use the internet on their phones.
– The numbers are growing
• Problems
– Web Browsing
– Limited Capabilities
– Service quality
• Our Next Step
– Focused research
– New Concepts
Thank You
We look forward to hearing from each of you.