Transcript M9-Internet

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Management of Information Technology
Chapter 8
Internet and Information Systems
Asst. Prof. Wichai Bunchua
E-mail : [email protected]
http://www.informatics.buu.ac.th/~wichai
Why Learn About the Internet?
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Internet is an important part of most people’s lives
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Individuals can investigate career opportunities
Businesses sell and advertise online
Employees can communicate with coworkers and bosses
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The Internet
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Internet: ?
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The Internet
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Internet: a collection of interconnected networks, all freely
exchanging information
ARPANET
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Ancestor of the Internet
Project started by the U.S. Department of Defense (DoD) in 1969
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The Internet
Table 1: A Brief History of the Internet
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Internet Hosts
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How the Internet Works
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Internet transmits data from one computer (called a host) to
another
If the receiving computer is on a network to which the first
computer is directly connected, it can send the message
directly
If the receiving computer is not on a network to which the
sending computer is connected, the sending computer
relays the message to another computer that can forward it
Data is passed in chunks called packets
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How the Internet Works (continued)
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How the Internet Works
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Transmission Control Protocol (TCP)
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Transport-layer protocol that most Internet applications use with
IP
Internet Protocol (IP): communication standard that enables
traffic to be routed from one network to another as needed
Backbone
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One of the Internet’s high-speed, long-distance communications
links
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How the Internet Works (continued)
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Internet Corporation for Assigned Names and Numbers
(ICANN)
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Responsible for managing IP addresses and Internet domain
names
Has authority to resolve domain name disputes
Cyber-squatters
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Register domain names in the hope of selling them to
corporations or people
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Domain Name Registrations (2000-)
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How the Internet Works (continued)
Accessing the Internet
 Connect via LAN Server
 Connect via Dial-up
 Connect via High-Speed Service
 Connect Wirelessly
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How the Internet Works (continued)
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Internet Service Providers
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Any company that provides individuals or organizations with
access to the Internet
Most charge a monthly fee
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Internet Service Providers (continued)
เครื อข่าย
ผูใ้ ห้บริ การ
บริษัท กสท. โทรคมนาคม จากัด (มหาชน)
http://www.cat.net.th/
บริษัท อินเทอร์ เน็ตประเทศไทย จากัด (มหาชน)
http://www.inet.co.th/
บริษัท สามารถอินโฟเนต จากัด http://www.samarts.com/
บริษัท ทีทแี อนด์ ที จากัด (มหาชน) http://www.ttt.co.th/
บริษัท ทีโอที จากัด (มหาชน) http://www.tot.co.th/
บริษัท ซีเอส ล็อกซอินโฟ จากัด (มหาชน)
http://www.csloxinfo.com/
บริษัท ทรู อินเทอร์ เน็ต จากัด
http://www.trueinternet.co.th/
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The World Wide Web
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The World Wide Web
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Collection of tens of millions of server computers that work
together as one in an Internet
Hyperlink
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Highlighted text or graphics in a Web document that, when
clicked, opens a new Web page
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The World Wide Web
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The World Wide Web was
developed by Tim Berners-Lee at
CERN, The European Organization
for Neuclear Research in Geneva
[Center Europeane pour la
Recherche Nucleaire]
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WWW Growth
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The World Wide Web (continued)
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Hypertext Markup Language (HTML)
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HTML tags
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Let the browser know how to format text
Extensible Markup Language (XML)
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Standard page description language for Web pages
Markup language for Web documents containing structured
information
Cascading Style Sheet (CSS)
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File or portion of an HTML file that defines the visual appearance
of content in a Web page
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The World Wide Web (continued)
Web
Documents
index.html
HTML
Documents/
Linked Files
http://www.buu.ac.th/index.html
REQUEST
HTTP
The Internet
HTTP
HTTPD
Client
Web Browser
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HTML
Document
index.html
Web Page
Home Page
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Web Server
Web Site
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Web Browsers
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Web browser: software that creates a unique, hypermediabased menu on a computer screen, providing a graphical
interface to the Web
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Menu consists of graphics, titles, and text with hypertext links
Popular Web browsers: Microsoft Internet Explorer, Netscape
Navigator, Mozilla Firefox, Apple Computer’s Safari
Uniform Resource Locator (URL)
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An assigned address on the Internet for each compute
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Web Browsers (continued)
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Search Engines and Web Research
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Search engine: Web search tool
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Examples: Yahoo.com, Google.com
Most search engines are free
Searches can use words, such as AND and OR to refine the
search
Meta-search engine: submits keywords to several individual
search engines and returns results from all these search
engines
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Search Engines and Web Research
(continued)
Table 6 Popular Search Engines
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Web Programming Languages
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Java
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Object-oriented programming language from Sun Microsystems
based on C++
Allows small programs (applets) to be embedded within an
HTML document
Other languages
Asynchronous JavaScript and XML (AJAX)
 Hypertext Preprocessor (PHP)
 Adobe Flash and Microsoft Silverlight
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Web Programming Languages (continued)
Figure : Downloading an Applet from a Web Server
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Developing Web Content
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Popular tools for creating Web pages and managing Web
sites:
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Popular publishing options:
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Adobe Dreamweaver, Microsoft Expression Web, and Nvu
ISPs, free sites, and Web hosting
Mash-up
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Process of mixing two or more hip-hop songs into one song
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Developing Web Content
Suggestions for creating a Web page
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Computer must be linked to a Web server
Web browser program needed to view the HTML pages you create
Options for designing the Web page
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Write your copy with a word processor, and use an HTML converter to
convert the page into HTML format
Use an HTML editor to write text and add HTML tags
Edit an existing HTML template to meet your needs
Use an ordinary text editor and type the start and end tags for each item
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Internet and Web Applications
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The types of Internet and Web applications available are vast
and ever expanding
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Business Uses of the Web
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In 1991, Commercial Internet Exchange (CIX) Association
was established to allow businesses to connect to the
Internet
Firms use the Internet for many types of applications
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Internet and Web Applications
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Search engines and Web research
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Search engines
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Have become important to businesses as a tool to drive visitors to the
business’ Web site
SEO has become a valuable marketing tool
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E-Mail, Instant Messaging, and Video Chat
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E-mail
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No longer limited to simple text messages
Can embed sound and images
Can attach files
Instant messaging
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Online, real-time communication between two or more people
who are connected to the Internet
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Internet Cell Phones and Handheld
Computers
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Cell phones connected to the Internet allow people to search
for information, buy products, and chat with business
associates and friends
Short Message Service (SMS) or texting
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Brief text messages can be sent between two or more cell phone
users
Handheld computers and other devices are connected to
the Internet using phone lines or wireless connections
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Career Information and Job Searching
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Search engines
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Good starting point for searching for specific companies or
industries
Job sites
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www.directmarketingcareers.com
www.monster.com
www.hotjobs.com
www.careerbuilder.com
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Telnet, SSH, and FTP
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Telnet
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Secure Shell (SSH)
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Network protocol that enables users to log on to networks
remotely over the Internet
Provides Telnet functionality through a more secure connection
File Transfer Protocol (FTP)
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Supports file transfers between a host and a remote computer
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SSH Secure Shell File Transfer
Upload
Download
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Web Log (Blog), Video Log (Vlog), and
Podcasting
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Web log (blog)
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Web site that people create and use to write about their
observations, experiences, and feelings on a wide range of
topics
Podcast
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Audio broadcast over the Internet
An audio blog
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Usenet and Newsgroups
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Usenet
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Uses e-mail to provide a centralized news service
Topic are called newsgroups
Protocol that describes how groups of messages can be stored
on and sent between computers
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Chat Rooms
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Enable two or more people to engage in interactive
“conversations” over the Internet
Internet Relay Chat (IRC)
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Requires participants to type their conversation rather than speak
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Internet Phone and Videoconferencing
Services
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Internet phone service
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Voice-over-IP (VoIP) technology
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Relatively inexpensive, especially for international calls
Network managers can route phone calls and fax transmissions
over the same network they use for data
Internet videoconferencing
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Supports both voice and visual communications
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Social Networks
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Facebook
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The U.S. intelligence community
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Provides an application development platform so that technically
proficient members can create applications to run within
Facebook
Is adopting social networking to share information among
operatives and analysts
Twitter
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Allows members to report on what they are doing throughout the
day
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Facebook Accounts
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Media Sharing
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YouTube
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Allows members to post homemade video content
Flickr
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Allows members to upload photos to their own personal online
photo album and choose photos to share with the community
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Social Bookmarking
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Purpose
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To provide a view of the most popular Web sites, videos, blog
articles, or other Web content at any given moment
Popular social bookmarking sites
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del.icio.us
Digg
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Content Streaming
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Method for transferring multimedia files, radio broadcasts,
and other content over the Internet
Enables users to browse large files in real time
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Shopping on the Web
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Amazon Shorts
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Has stories that vary in length from 2,000 to 10,000 words
Bot (intelligent agent)
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Software tool that searches the Web for information, products, or
prices
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Web Auctions
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Web auction
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eBay
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A way to connect buyers and sellers
Popular auction site
Easy to use and includes thousands of products and services in
many categories
Auction sites
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Cannot always determine whether the people and companies
listing products and services are legitimate
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Music, Radio, Video, and TV on the Internet
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Radio broadcasts are now available on the Internet
Video and TV are also becoming available
Internet Protocol Television (IPTV) protocol
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Used to put TV programming on the Internet
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E-Books and Audio Books
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Digital books, both in text and audio form
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Are growing in popularity thanks to appealing devices and
services
Audio books
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Have become more popular due to the popularity of the iPod and
services like audible.com
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Office on the Web
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Internet office
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Web site that contains files, phone numbers, e-mail addresses,
an appointment calendar, and more
Allows your desktop computer, phone books, appointment
schedulers, and other important information to be with you
wherever you are
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Other Internet Services and Applications
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Internet
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Can provide critical information during times of disaster
Can be used to translate words, sentences, or complete
documents from one language into another
Facilitates distance learning, which has dramatically increased in
the last several years
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Intranets and Extranets
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Intranet
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Extranet
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Internal corporate network built using Internet and World Wide
Web standards and technologies
Network that links selected resources of the intranet of a
company with its customers, suppliers, or other business
partners
Virtual private network (VPN)
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Secure connection between two points on the Internet
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Intranets and Extranets
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Net Issues
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Management issues
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Service and speed issues
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ประเด็น Preventing attacks
Keeping up with Internet traffic and traffic on company intranets
Privacy, fraud, security, and unauthorized Internet sites
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People and companies are reluctant to embrace the Internet unless these
issues are successfully addressed
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Summary
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The Internet started with ARPANET
Internet Protocol (IP)
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Transmission Control Protocol (TCP)
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The set of conventions used to pass packets from one host to
another
Other protocol used with IP
The Web
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Collection of tens of millions of servers that work together as one
in an Internet service
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Summary (continued)
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Hypertext Markup Language (HTML)
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Internet and Web applications include:
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Web browsers, e-mail, Telnet, FTP, Web logs (blogs), podcasts,
Usenet and newsgroups, chat rooms
Telnet and SSH
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Standard page description language for Web pages
Enable you to log on to remote computers
Online social networks
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Provide Web-based tools for users to share information about
themselves with others
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Summary (continued)
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Intranet
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Extranet
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Internal corporate network built using Internet and World Wide Web
standards and products
Network that links selected resources of the intranet of a company
with its customers, suppliers, or other business partners
Management issues, service, and speed affect all networks
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Questions?
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Assignment#9
9a. โปรโตคอล (Protocol) นันคื
้ ออะไร โปรโตคอลหลักของ
อินเทอร์ เน็ตคืออะไร ทำหน้ ำที่อะไร
9b. เว็บเบรำเซอร์ คืออะไร เมื่อเรำเรี ยกดูเว็บเพจ เว็บเบรำเซอร์ ทำอะไร
อย่ำงไร
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ส วั ส ดี
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