Transcript attqo8p2
Telecommunications and Internet Federation Carolan Lennon Marketing Director, Vodafone Ireland Telecoms Convergence and Infotainment TIF - Mobility and Convergence 19 October 2006 Carolan Lennon Marketing Director, Vodafone Ireland Pace of change in mobile and telecoms is accelerating Technology • 3G Customers TECHNOLOGY • VoIP • Growing choice of services • WiFi/ WiMAX • Value and simplicity • DSL • Managed services • NGN • Converged offerings CUSTOMERS MOBILE INDUSTRY COMPETITORS Competitors • Aggressive competition Regulation • Consolidation • Termination rates • Roaming regulation • New Legislation Communacopia 2006 20 September 2006 • New owners REGULATION • MVNO Customers can now communicate in many different ways More devices: basic phones, camera phones, music phones, 3G devices More services: VoIP, IM, Blogging More places: At Home, At Office, hotspots, mobile More access technologies: DSL, WiFi Communacopia 2006 20 September 2006 More mobile applications: Push Email, SFA We have been driving fixed to mobile voice substitution numerous propositions Focused usage stimulation campaigns across segments Minute bundles Large bundles – any network On-net offers Unlimited on-net for fixed fee Max rate offers Roaming Communities Business based Stop the Clock Passport, All Ireland Tariff Families, Ethnic, Businesses Wireless Office Use Vodafone Everyday 1 As at 30 June 2006 2 As at 19 September 2006 Communacopia 2006 20 September 2006 The result is today in Ireland over 50% of voice minutes originate or terminate on a mobile network Overall Call Volume 100% 90% 80% 70% 60% 50% 40% 30% 20% 45.3 47.2 46.1 48.4 48.1 50.6 50.2 51.1 50.3 Q1'04 Q2'04 Q3'04 Q4'04 Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 10% 0% Source: ComReg Quarterly results Jun 06 Communacopia 2006 20 September 2006 Source: ComReg June 2006 50.3% Mobile originating and Terminating minutes Mobility services does have proven economic impact – Recent attempts to measure the US impact of mobility reveal a material GDP uplift AFFIRMING THE MOBILITY QUOTIENT: HOW WIRELESS CONNECTIVITY AND SERVICES ARE SHAPING WORKER PRODUCTIVITY Cisco Systems, February 2005 Communacopia 2006 20 September 2006 There are a number of situations when mWorking tools are beneficial 13% 7% 36% 5% 9% 19% 16% Base: All respondents Source: Vodafone mWorking Futures Survey 2005 Communacopia 2006 20 September 2006 28% 38% Source: dti & Amarach The main benefits of mWorking from an employers’ perspective 32% 29% 27% 24% 22% 20% 11% Information Flexible working Improved Makes their job when staff need situation responsiveness easier it Base: All respondents Source: Vodafone mWorking Futures Survey, mWorkers Communacopia 2006 20 September 2006 More satisfied customers Increased productivity through teleworking Reduced absenteeism Vodafone have a mobile centric view of convergence • We see mobility as the key component delivering major consumer and economic benefits • We see convergence as a consequence of technology and consumer trends • Our customers are telling us they see mobility as core to their converged requirements • We plan to deliver on a mobile centric converged vision termed “Mobile Plus” Communacopia 2006 20 September 2006 Vodafone’s Mobile Plus strategy has been unveiled A wide array of technologies Phase I: Fixed Mobile Substitution (FMS) • Vodafone At Home • Vodafone Office Vodafone Germany (Zuhause) 3G HSDPA WiFi IP Phase II: FMS + DSL/HSDPA • Straight bundling • Asset light / wholesale DSL Phase III: Total Communications Solution Communacopia 2006 20 September 2006 • WiFi • VoIP • Software enabled products Vodafone Italy (Casa with Fastweb) Triple-play with Mobile Plus Increasing value to the customer On top: Vodafone homezone voice On top: Vodafone broadband data Vodafone mobile offerings Complete offer with mobile, fixed line and internet Communacopia 2006 20 September 2006 HSDPA – enabling wireless broadband Now launched in 15 markets 2G 3G/ WCDMA Near 100% coverage Around 70% coverage 3G Broadband/ HSDPA HSUPA/ HSDPA evolution Reaching 3G coverage levels by early 2007 From 2007 onwards Enabling real productivity gains Initial focus on business customers Built-in 3G broadband; partnerships with laptop manufacturers (Acer, HP, Dell, Lenovo) Expanding range of HSDPA handset now available Communacopia 2006 20 September 2006 Our 3G broadband network • Soon to launch 3G broadband network • Mobile data speeds up to 1.2 Mbps • Advanced trials with our strategic partner, DELL Ireland • 4 x increase in Data speeds – no increase in price • New range of easy to use terminal devices • Expanding coverage footprint Communacopia 2006 20 September 2006 Summary – The role of mobile in convergence Becoming the primary platform for voice communications + Delivering on the key need of mWorking + Providing a broadband capability via 3G with HSDPA but complementing with DSL where necessary + Integrating services in a way which meets customers needs Mobile at the heart of the new convergence paradigm Communacopia 2006 20 September 2006