Transcript Make the Most out of LinkedIn

Make the Most of
Why
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“The preferred B2B Social Media”
380 million users
300 million company pages
200 countries
Average number of CEO connections- 930
It’s about business!
Objectives
• Attract– Attention– Followers
• Engage– New, old and existing contacts
• Convert– into relationships and business
Stay on the Radar
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Legal community
Tech, healthcare, Internet, and Corporate
Local community
Clients & prospects
GCs
Become a Thought Leader in your field
• Be helpful to others
• Give to get– regularly give endorsements and
recommendations
• Take the conversation offline
• Get published in legal and industry journals
• Comment on important IP matters-cases-lawsregs
Develop a Routine
• Use Connected
• Like and respond to others’ posts
• Share your posts
Be consistent!
Posts to Consider
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Events
Laws & Govt. regulations
Litigation
“How to’s”
Interesting articles
Case studies
Recognize others
Firm news
Build your Network
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Download your Outlook contacts and invite
Mine others’ contacts and invite
Review others’ profiles before or after meetings
Send a personal/private message
Accept invitations from others
Target who you want to know
Make it the first thing you think of!
Make a Good First Impression
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Professional headshot
Cover photo
Strong headline to grab attention
Include industry name
Completeness is Key
• Fill in 100% of your profile
• Customize your Public Profile URL
• Include keywords in summary for SEO
purposes
Add Detail
• Experience and Projects section
• Include media and links
Add Skills and Get Endorsed
Join Groups and Follow Influencers
• Publicize what you’re involved in
• Show people who you respect and follow in the
industry
Be an All-Star