Transcript SWOT Analysis

SWOT Analysis
Music Blogs
Kyle Krahenbuhl
The Blogs
 http://3hive.com/
 http://www.gorillavsbear.net/
Strengths 3hive
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Simple, Classic, Easy on the eye presentation
Posts shown with dates
Easy to navigate
One artist every post
Consistent format (Album cover, Review, Song
Samples, Videos)
 Downloads
 Web Player
 Link
Strengths Gorilla vs. Bear
 Modern, colorful, interactive presentation
 Social Media Friendly (Pin it, tweet it, like
it on facebook)
 The use of Tags
 Different pages (home, mp3, Polaroid,
radio, video)
 Search bar and most popular posts
 Updated Every Day
Weaknesses 3hive
 Only Posts once a week with only one
artist
 Very opinionated
 Hard to find older posts
 Less information
Weaknesses Gorilla vs.
Bear
 Advertisements (takes away from site)
 Hectic and Unorganized
 Music only in posts (compared to having
a web player)
 No reviews
Opportunities
 3hive could have more information and have posts
more often since posts are only done once a week.
 More features in general like a page where you can
find all the videos and past reviews.
 Gorilla vs. Bear could improve their site greatly if they
tone down the ads and keep the site more organized
(Keep album covers the same size).
 A web player could help the viewer navigate the page
while being able to control the music samples.
Threats
 Bigger websites like Pitchfork and Indie
Rock Café have an advantage because
of bigger staffs and have both reviews
and up to date samples.
 These websites also have the advantage
of artists playing sessions just for them
and also giving leaked new music.