Transcript - IT Seers
LOCAL CONTENT DELIVERY SOLUTION NETCACHE Why Caching ? Challenges for ISP : How to perform cost optimization in Telecom Internet Links usage ? How to Meet growing P2P and Video content usage ? How to manage Slow Media content delivery to growing ISP subscribers ? How to improve internet services and user experience for subscribers to increase user base for business expansion ? Why Caching ? What do we offer from NET CACHE: Cost Saving 25%-35% of the Telecom Internet charges. Generating more local bandwidth to the ISP subscribers to meet growing demand of P2P and video content. Quality of Experience while providing content 10 times faster to subscribers. Efficient use of ISP LAN infrastructure Better video streaming performance Superior Last mile experience enables ISPs gain more user base leading to business expansion. BENEFICIARIES INTERNET SERVICE PROVIDERS CABLE OPERATORS MSO’s TELECOM OPERATORS COLLEGES AND UNIVERSITIES Bandwidth Control Internet Cloud HTTP Traffic • Manages traffic and BW growth • Produces BW savings • Fastest downloads possible • Best Quality of Experience • Satisfy user demand for media • Competitive advantage over other ISPs ISP Core Network NetCache Server P2P Traffic ISP Access Network Subscribers HTTP Video P2P Peer VoIP Email, HTTP 1 ISP subscribers request file Redirector Internet Internet X ISP Subscriber Keep-Alive File transfer stopped but connection kept alive for transparency NetCache Server 3 2 Internet Users File Served from Cache transparently Traffic is redirected to cache based on Layer 4 or layer 7 inspection If the file exists in the cache, the file is delivered to subscriber transparently as if from remote peer or server The session always originates from remote Internet user or server to ensure file is available and provides content “freshness” Application logic and control is ALWAYS maintained DMCA Terms Net Cache Compliance The ISP is not the one who originally made the material available 100% Compliance Caching is automatic, intermediate and temporary storage of content in local servers 100% Compliance ISP did not modify the content 100% Compliance ISP complies with industry standards regarding the updating of the content 100% Compliance ISP does not interfere with content’s access manners (such as passwords, etc.) 100% Compliance Provider must remove infringing files upon gaining actual knowledge of infringement 100% Compliance Caching P2P and HTTP-streaming content for the purpose of network efficiency and without modification is legal and protected by law Internet PBR Dest network Src/Dest TCP Port >1024 TCP = 80 PBR Dest network Src/Dest TCP Port >1024 TCP = 80 A ETH2 PBR Src network Src/Dest TCP Port >1024 TCP = 80 ETH3 B PBR Src network Src/Dest TCP Port >1024 TCP = 80 UB1000TM Distribution NW The router sends the high Port traffic using PBR to the UB1000 The router continue to forward traffic In case of UB1000 failure, the PBR from the router is disabled. Internet Cisco C3560 High ports and port 80 PBR High ports and port 80 PBR 7609 7609 High ports and port 80 PBR High ports and port 80 PBR Cisco C3560 Management Switch MD3000i SAN Management Server Summary Solution Benefits Opportunity to save upto 30% and beyond of your International backhaul Bandwidths charges Provides a capability to contain and manage the growth of P2P and HTTP traffic volumes All-in-one - Supports both HTTP and P2P on a common platform Operates both independently or in-conjunction with Industry leading DPI products Solution is fully transparent therefore supporting recent legislation and cannot be targeted as a network security threat – (no IP address) GRID solution is fully scalable to support a successful growth of a network Subscribers benefit from an accelerated content delivery NECESSITY Internet is the preferred way of content delivery - NOW Satisfying increasing appetite of content hungry users To tackle increased traffic on P2P content delivery Growing demand for higher bandwidth plans and competitive market To tackle low APRU, High usage, unlimited downloads To reduce high upstream cost THE GAP Probable Solution for Sizeable ISP's - GOOGLE PEERING AKAMAI PEERING GAP - P2P Content Solution - Netcache Probable Solution for Midsized and Small ISP's - NO PEERING GAP - P2P Content and Video Acceleration Solution - Netcache NETCACHE - THE EASIEST WAY TO COVER GAP 40 - 60 % of traffic is Torrent. Movies, Music, Software, Games and Music Videos are in highest demand in P2P content. Video Streaming sites are also in highest demand Netcache - is the platform which caches all P2P traffic and accelerates video content on web. TECHNOLOGY Next Gen Deep Packet Analysis empowers scanning of each p2p packet Faster capture of data from upstream and also from users Auto storage management. Flushing of stale content - Making way for new content storage. Content delivery only from cache to user legally complied (Transparent). Data served only as per reply from source. DEPLOYMENT Based on Customer Network - At core Traffic diversion - Policy Based Routing HTTP Not affected (p2p only mode) - Less or No point of failure or only cache Bandwidth affected. Wont handle HTTPS - Legal constraints. SAN(Storage Area Networks) for larger networks and TELCOs SCENARIO Peer: Video File Source 1GB Film Internet 8 Gb/s 2Gb/s Net Cache Enabled ISP ISP ISP Download Time = 8+ Hrs Download Time = 20 Min Net Cache = 10x Improvement in Download Time = Customer Satisfaction Thank You